13 Podcast Statistics You Want To Know For 2024 | Digital Noch

Lately, podcasts have taken the digital world by storm.

With greater than 460 million listeners worldwide, the podcast trade gives profitable alternatives for each podcasters and entrepreneurs alike and gives an efficient method so that you can join along with your audience.

To place it into perspective, there are at the moment over 5 million podcasts on the earth, boasting over 70 million episodes between them. Loopy proper?

On this information, I’ll offer you some fascinating stats about:

Podcast Statistics at a Look

The podcasting panorama is booming, with thousands and thousands tuning in for his or her repair of audio leisure and schooling. Looking by all of our statistics will profit your podcast, however in case you don’t have time to undergo all the things, listed below are a number of of the highest podcast stats you must know.

• There are over 464 million podcast listeners worldwide, which is projected to achieve 504.9 million by 2024.
• The typical listener spends a whopping 7 hours per week glued to their favourite podcast app.
• Episodes between 20-40 minutes reign supreme, catering to busy schedules and a focus spans.
• Podcast listenership transcends gender, with ladies barely edging out males (48% vs. 43%).
• Podcasting isn’t simply an American phenomenon. Sweden and Norway have the biggest variety of month-to-month listeners by proportion of web customers
• Video podcasts are on the rise, providing a brand new dimension to audio storytelling.
• Spotify and Apple Podcasts lead the pack, battling for international audio dominance.
• Peak listening time within the morning, with most episodes loved on cellular gadgets.

Now it’s time to try some fascinating podcast statistics. Whereas podcasting might have originated in america, there at the moment are listeners in each nook of the globe, and these stats spotlight simply how common it’s.

Let’s dive into all the most recent podcast stats:

Podcast Progress and Tendencies

The variety of international podcast listeners has grown considerably since 2019.

Let’s check out the quantity of people that have tuned into podcasts all over the world over the previous few years.

Podcast Progress Fee Per Nation

Beneath you’ll discover a few of the fastest-growing nations by way of podcasts, with South America displaying a large enhance in curiosity.

How Individuals Uncover Podcasts

Podcast lovers uncover new content material by numerous channels, with 40% of listeners exploring new podcasts by using in-app search bars.

Different widespread methods embrace:

• Speaking to associates or household
• Listening to different podcasts
• Web searches

Podcast Market Measurement

So, simply how massive is the podcasting trade worldwide?

Seems, it’s an over 23 billion greenback trade as of 2023, however this development is projected to extend to over 100 billion earlier than 2030.

Right here’s an in depth desk:

Widespread Podcast Platforms

Podcast listeners make the most of numerous platforms, and common go-to selections for a lot of embrace Spotify and Apple Podcasts.

Listed here are stats displaying the proportion of complete listeners on every platform:

How Many Podcasts Are On The High Two Platforms?

As of January 2023, Spotify recorded virtually 5 million podcast titles on its platform, whereas Apple Podcasts has 2.5 million.

Podcast Listening Habits Tendencies

The go-to gadget for podcast listening is the smartphone, with a whopping 73% of customers selecting it, whereas laptop computer and desktop listening lag behind at solely 13%.

Extra gadgets used to hearken to podcasts embrace:

• Tablets
• Digital music gamers
• Voice-activated audio system

Individuals primarily hearken to podcasts by headphones (71%), whereas the remainder (29%) select to pay attention by audio system.

When Do Individuals Take heed to Podcasts

To grasp why podcasts have grown in recognition, let’s take a more in-depth take a look at when folks pay attention and what they’re doing whereas tuning in.

Curiously, 59% of individuals hearken to podcasts whereas doing one thing else on the similar time. 32% of individuals tune in whereas driving or touring, whereas 59% eat podcasts whereas at house.

Individuals incessantly tune in whereas working, doing family chores, exercising, or throughout moments of rest and idleness.

The prime podcast-listening hours usually vary from 10:00 to fifteen:00. Nonetheless, a examine by Jay Harrison reveals that listening additionally peaks throughout weekday evenings.

The identical examine exhibits that extra folks hearken to podcasts throughout the week versus weekends.

Podcast Listener Demographics

In relation to podcasts, it’s attention-grabbing to unpack who’s listening to the content material. In the event you’re planning on beginning your individual podcast, you’ll want to find out your audience from the get-go.

By Age:

• 66% of podcast listeners in america are aged 12-34.
  

• In response to a 2022 Edison Analysis examine, 50% of podcast listeners in america aged 12-34 had listened to a podcast within the final 30 days.
• In the identical examine, 43% of podcast listeners aged 35-54 had listened to a podcast episode within the final 30 days, making them the fastest-growing group of listeners.
• Over 25% of American podcast listeners aged over 55 hearken to podcasts on a month-to-month foundation.
• 28% of Individuals aged 65 and older hearken to podcasts.

By Gender:

• 56% of podcast listeners in america are male.
• 44% of American podcast listeners are feminine.
• Within the UK, 53% of podcast listeners are male and 47% are feminine.
• 44% of podcast listeners in Australia are feminine and 56% are male.
• In Canada, 46% of podcast listeners are feminine and 54% are male.

Podcast Listeners Per Nation

Podcasts are common worldwide, however some international locations spend extra time tuning into podcasts than others. Let’s take a look at how these are distributed across the globe.

The next international locations have the biggest variety of month-to-month listeners by proportion of web customers:

Widespread Podcast Genres

The preferred podcast style within the US by share of weekly listeners is comedy, with 22%.

The opposite hottest genres are:

Bonus Podcast Style Statistics:

• 34% of US adults who’ve engaged with podcasts within the final 12 months constantly tune in to podcasts devoted to true crime.
• Feminine podcast listeners are virtually twice as prone to hearken to podcasts about true crime than male podcast listeners.
• 7% of US podcast listeners aged 30-44 hearken to sports activities podcasts each day.
• Podcast genres with the best completion price are True Crime and Fiction.

Widespread Podcast Channels

Beneath, I’ve gathered stats for the highest podcast channels on Spotify in a few of the international locations with the best podcast listeners.

Listed here are the highest podcast channels within the US:

You may take a look at which Podcasts are the most well-liked in every nation on Spotify’s podcast charts.

Podcast Downloads

Regardless of Spotify being the go-to platform for streaming podcasts, a major majority of podcast downloads, over 70%, happen by Apple Podcasts.

In distinction, Spotify customers are inclined to obtain much less, and the platform lags behind with solely 8.9% of obtain requests.

Right here’s a breakdown of the most well-liked apps for offline listening:

How Many Downloads Does the Common Podcast Get?

On common, podcasts which have been stay for 30 days get round 141 downloads throughout the first month.

It’d sound modest, however given the immense pool of podcasts on the market, the competitors for downloads is fierce. Plus, as a podcaster, you’re not simply after downloads, you’re additionally after listens.

Moreover, the typical obtain numbers range considerably between niches. Extra specialist podcasts may obtain fewer downloads in comparison with these overlaying broader matters.

How Podcast Rank Impacts Downloads

Does the rank of a podcast really make a distinction in what number of customers hearken to and obtain episodes?

Seems, it does. The highest 1% of podcasts get almost 4,000 downloads throughout the first 7 days of launch.

These stats illustrate simply how a lot of a distinction a podcast’s rank makes to its obtain numbers:

Podcast Length

The size of a podcast can range drastically. Some are actually quick at lower than 10 minutes however some, like The Joe Rogan Expertise, are sometimes longer than two hours. Nonetheless, nearly all of podcasts are between 20 and 40 minutes lengthy.

Right here’s a desk breaking down how lengthy the typical podcast is:

Podcast Advertising and marketing Statistics

In the event you haven’t added podcasting to your advertising technique but, it’s price contemplating. Over 50% of entrepreneurs are already utilizing podcasts to achieve their audience, and it received’t be lengthy earlier than this trade turns into much more aggressive.

Presently, investing in podcasts or podcast promoting is a wonderful avenue for start-ups to bolster their model development. Nonetheless, given the anticipated growth of this trade, it’s advisable to get began sooner reasonably than later to remain forward of accelerating competitors.

Video Podcast Statistics

Also called vodcasts, video podcasts are additionally making waves within the podcasting trade. They mix audio and visible content material, tailoring it to various audiences whereas providing one thing distinctive.

For the reason that podcasting trade is rising quickly, so is vodcasting.

Listed here are some stats to show it:

• Round 17% of podcast hosts document their episodes in each audio and video format
• In 2023, the Podcast Index listed 50,000 video podcasts, rising from round 39,000 the earlier 12 months
• In response to a Morning Seek the advice of examine, 32% of podcast listeners within the US want video podcasts to audio-only podcasts

Podcast Promoting Income

The quantity of people that hearken to podcasts continues to rise astronomically. However what does this imply for the quantity of income that’s generated?

Let’s check out some intriguing statistics that illustrate the financial podcast growth!

• Podcasting grew to become a billion-dollar trade in 2021, and in 2023, podcasting income is predicted to achieve $2.3 billion within the US alone. That may be a 24.8% enhance on the earlier 12 months.
• In 2024, it’s estimated that podcasting advert income will hit the $4 billion mark.
  

• The general digital advert market grew by 12% in 2022, however podcasting advert income grew by 26%.
• The IAB’s US Podcast Promoting Report states that 70% of advert income comes from podcasts that submit bi-weekly or weekly episodes.

Advert Income Share By Podcast Genres (US)

1. Sports activities: 15%
2. Society & Tradition: 14%
3. Comedy: 14%
4. Information & Politics: 12%

How Podcast Creators Make Cash

There’s clearly cash to be made in podcasting.

Cost for these advertisements usually relies on the variety of impressions the advertisements get, and the extra listeners you’ve gotten, the extra impressions you’ll get.

That is how a lot income the commonest varieties of podcast advertisements make:

• Host-read advertisements: Adverts learn by hosts account for round 55% of podcasting advert income
• Announcer-read advertisements: 40% of podcast advert income comes from advertisements learn by announcers
• Model or Company learn advertisements: Adverts produced by manufacturers or companies make up solely3% of podcast promoting income.

However, in case you don’t have many listeners but, there are different strategies to kickstart your earnings. These embrace:

• Affiliate internet marketing: This entails selling a service or product and incomes commissions for the gross sales made by way of your affiliate hyperlink.
• Premium content material: You could possibly attempt charging an additional charge for listeners to entry unique content material that’s not out there in your common podcast feed. You could possibly arrange a subscription, having sure episodes which might be solely out there to paying subscribers. Many podcast hosts launch free episodes on platforms like Apple Podcasts and in addition launch episodes on Patreon for his or her paying subscribers.
• Video monetization: You could possibly make video recordings of your podcast in addition to audio recordings after which add your movies to YouTube, the place you may monetize them with YouTube advertisements.

The Impression of Synthetic Intelligence on Podcasts

With the rise of AI, it’s attention-grabbing to take a look at the way it impacts podcasting.

It’s predicted that AI-enabled podcasting will probably be price $3 billion in the beginning of 2024.

Listed here are stats round Generative AI and podcasts:

• AI-powered podcasts noticed a 500% development in 2022.
• AI has the potential to scale back prices for podcasters by as much as 50%.
• In response to a examine by Acast, 85% of listeners imagine that it’s moral for podcasters to make use of AI in creating podcasts.
• The identical examine additionally discovered that 84% of podcasters and 57% of podcast listeners imagine that AI instruments like ChatGPT and Canva will enhance the standard of podcast content material.
• A survey by Headliner found that 66% of podcasters are leveraging AI to enhance their podcasts.

Moreover, the identical examine by Headliner revealed podcasters are utilizing AI within the following methods:

• Picture era
• Social media assist
• Transcription
• Copywriting (eg. podcast notes)
• Podcast metadata
• Audiograms
• YouTube automation

Leveraging Podcast Statistics

Judging by the statistics alone, it’s clear that podcasts are extremely common all all over the world.

Reviewing trade stats is usually a useful strategy to uncover insights that may encourage your content material technique. You could find out what’s trending, generate content material concepts, and discover new methods to outdo your competitors.

An superior strategy to discover content material concepts is through the use of Semrush’s Subject Analysis instrument. The instrument will present you probably the most trending matters associated to your area of interest.

All you might want to do is sort in your matter (I went with “trainers”), choose a area, and click on “Get content material concepts”.

On the following web page, toggle “See trending subtopics first” on, and also you get a set of “playing cards” containing trending matters associated to your key phrase.

You may then take these tendencies into podcast matters for upcoming podcast episodes.

Remaining Ideas

From connecting along with your viewers to boosting your advert income, podcasts provide an entire new vary of prospects. Plus, the numbers present a skyrocketing viewers, various tastes, and a few severe advert potential.

Contemplating the expected measurement of the podcasting trade is about to be over $100 billion by 2030, now could be the right time so as to add it to your digital advertising portfolio.

Do you’ve gotten one thing attention-grabbing to share about podcasts? Go away a remark beneath, we’d love to listen to your ideas.