Lengthy gone are the times by which Pinterest was used primarily as a approach for folks to avoid wasting pictures and articles to cowl their pursuits and supply inspiration. As a substitute, Pinterest is now used as a approach to encourage extra followers, join with audiences and friends, and generate income. Though the fundamental construction of Pinterest hasn’t modified, as an internet pasting board with a wide range of boards and sections from which to decide on, the makes use of for the positioning have grown exponentially, and companies would do properly to sit down up and take be aware. I’ve put collectively 19 board concepts that each enterprise can use to their benefit.
The Position of Pinterest Boards
Pinterest boards assist manage all your pins, much like how weblog classes assist manage your posts or playlists may help manage your YouTube movies.
A Pinterest person won’t come to your board out of nowhere as a result of they’ll solely see pins of their feed or after they search. But when they do discover certainly one of your pins attention-grabbing, they only would possibly bounce to the board the place it was pinned or go to your profile and take a look at what boards you might have.
That’s why, as a primary Pinterest advertising and marketing technique, you need to be beginning with Pinterest boards earlier than pins.
However what when you don’t have any Pinterest board concepts?
I may help!
19 Pinterest Board Concepts for Any Enterprise
I’ve finished my greatest to provide you with concepts that ANY enterprise can use, regardless when you promote a services or products, D2C, or B2B.
As many individuals go to Pinterest for inspiration, I’ll divide these board concepts into the plain matters describing your corporation in addition to the not so apparent oblique methods in which you’ll flip your Pinterest viewers into followers and finally clients.
Let’s get began!
9 Pinterest Board Concepts Straight Associated to Your Enterprise
There are other ways to make the most of standard boards, and an essential distinction lies right here: whether or not boards immediately relate to your corporation, or relate to your area of interest. Arising with board identify concepts that assist additional your particular model or firm and providers will go a good distance in ensuring that your Pinterest boards are being seen and utilized by as a lot of your target market as doable. Some concepts for business-related boards embrace:
1. Your Personal Product (Or Companies)
With some high-quality images and some graphics, you possibly can simply promote your individual services or products in your Pinterest boards. These will be grouped collectively in a single place (board identify concepts will be easy, together with “merchandise” or “providers”), or will be grouped based on related key phrases and similarities. Nonetheless you select to prepare your profile, make sure you embrace your individual services and products to maximise publicity and provides potential clients a better time discovering what it’s a must to provide.
2. How-tos | Buyer schooling
That is usually within the type of weblog posts, however this can be a crucial board that can assist convert customers into clients very quickly. As an example, in case you are a magnificence model, do you might have content material displaying the easiest way to make use of your product? When you promote a meals merchandise, what about recipes? A style board could be remiss with out some concepts for placing outfit concepts collectively, proper? You get the image! Training and how-tos are very important to any Pinterest board, and board identify concepts embrace these easy descriptors (i.e. “how one can,” “study extra,” and so forth).
3. Video Posts
This would come with Thought Pins, but when your corporation is already doing TikTok movies, Instagram Reels, and/or YouTube Shorts, there’s no motive why you possibly can’t carry them over to Pinterest. You would possibly need to pin with long-form, horizontal YouTube movies, as properly. By linking your movies, you’re making positive that your Pinterest board has loads of totally different mediums to supply, with a purpose to enchantment to a broader number of preferences and even demographics; in any case, some folks choose studying to watching, and others choose listening. Give everybody one thing to sink their tooth into!
4. Characteristic your shoppers | Buyer testimonials | Case research
If you will get testimonials out of your shopper that are also academic, which would come with their particular recommendation, that is one other approach of changing your target market into clients. You possibly can construct this part of your Pinterest board slowly, or wait to implement it till you might have a strong base from which to decide on.
5. Q&A | FAQ Posts
What questions do you usually get requested? Do you might have an FAQ part in your web site? Hyperlink them right here! Common boards are sometimes those who present the best variety of sources and reply the biggest variety of questions clients and potential shoppers have. Content material recommendations will be pulled from e mail inquiries, frequent feedback on social media, and any current FAQs you will have in your websites {and professional} social media accounts.
6. Freebies | Unique Affords
Freebies and unique presents even have a spot as a board class, as a result of they may help draw folks in. A style board, as an illustration, would possibly provide unique reductions on partnerships. A enterprise centered on software program options might provide a 7-day trial. With a number of eye-catching pictures and graphics, you possibly can draw extra potential shoppers in.
7. Earlier than and After Images
Do you might have earlier than and after images of individuals utilizing your product? As an example, when you provide a enjoyable crafts product, you possibly can have an image of earlier than folks began utilizing your product after which what the ultimate end result appears like.
8. Behind-the-Scenes Posts
Everyone loves behind-the-scenes, particularly if you may make the pin pictures academic in nature! A board description detailing the daily operations and highlighting workers may help personalize your organization or model, and assist usher in all kinds of events.
9. Contest and Giveaway Posts
Like freebies and unique presents, contest and giveaway posts with lovely pictures and eye-grabbing headlines may help usher in a brand new group of individuals. Involving standard matters in your giveaway will assist garner a wider viewers, and many individuals will click on on a pin displaying a contest or giveaway simply out of curiosity–the hope being that they may stick round lengthy sufficient to peruse a separate board and interact additional.
Additional Studying: What to Pin on Pinterest? 10 Concepts for Companies
10 Pinterest Board Concepts Not directly Associated to Your Enterprise
If you’re simply promoting on any given social media platform, folks will tune you out. There are many 80/20 kind guidelines on the subject of self-promotional content material, however I’ve included these board identify concepts as a result of it’s best to have a wide range of boards that may have interaction the Pinterest person and entice them to your model.
10. Inspirational Quotes
These wouldn’t have to be immediately associated to your model, however will be considerably associated to your area of interest. Let’s say, as an illustration, you’re employed within the well being and wellness sphere. One of these board usually focuses on self-empowerment and taking cost. Inspirational quotes on this enviornment may help carry a wider viewers into your profile. Inspirational quotes can be utilized on a separate board from these immediately associated to your model, merchandise, or providers, or will be included all through to assist keep curiosity.
Additional Studying: 9 Free and Low-Value Instruments to Create Pinterest Graphics
11. Books
Are there any books that you just advocate to your clients? From affiliate merchandise from partnerships with e-book choices to forcing books particular to your area of interest, to favourite reads from workers, don’t be afraid to create a number of pins that target books. Type boards would possibly embrace books relating to coloration. Tech boards might embrace books that element how one can use a particular kind of product. The choices are limitless right here!
12. Seasonal Content material
Seasonal content material is usually consideration grabbing–particularly if it has some kind of time stamp on it, or it brings up a way of nostalgia. Seasonal content material will be cross-referenced with motivational quotes or aspirational interiors–assume a warehouse all decked out for Christmas, or a quote about spending time exterior within the spring–to assist in giving a greater really feel for what your services or products are all about.
13. Infographics and information
Are you able to visualize issues about your product or business? From time administration to wholesome recipes, infographics and information are glorious sources of pin content material. All these pins provide each visually interesting layouts and priceless info, which might make them a wonderful addition to each enterprise boards and advertising and marketing boards.
14. Tradition
What’s your organization’s mission assertion? Is there something that your corporation stands for? Do you might have a singular tradition? Pin it! You possibly can pin pictures of the methods by which your organization provides again, or repin content material that merely aligns together with your firm tradition or model mindset.
15. Gratitude and Mindfulness
Irrespective of the precise nature of your product pins, your viewers can probably admire gratitude practices and mindfulness habits. Bringing these into your product pins and enterprise boards may help humanize your model, and foster a little bit of inventive inspiration for a wide range of matters and niches. Interesting to a broader viewers by way of this type of content material may even expose your model to somebody who may not usually be utilizing a search bar to seek out content material in your area of interest.
16. Merchandise Comparable To Your Personal
Not competing merchandise, however merchandise that might complement yours and truly generate demand for you! On-line enterprise is usually reliant upon different business leaders, and there are many enterprise causes to truly promote different merchandise that can be utilized alongside your individual or as a complement to your individual. Don’t be afraid to reap the benefits of a majority of these merchandise, and apply fascinating content material with particular targets in thoughts to your boards.
Additional Studying: How one can Promote on Pinterest: A Full Information for Inexperienced persons
17. Influencer Collaboration Boards | Person-Generated Content material
When you work with influencers or you might have clients posting about you in social media, this can be a excellent board to have to advertise them. Influencers usually ship high-quality pictures to advertise themselves in addition to their model, and so they can usually cowl a wide range of totally different boards and pursuits, from journey boards, to boards involving style magazines, to these centered on conservation. As a result of influencers ceaselessly have a better variety of pursuits they work inside, they are able to provide better range within the several types of content material being posted to board covers.
18. High 10 Lists
Everyone loves high 10 lists! These must be related to your corporation, after all! Whether or not an influencer is delivering a breakdown on one of the best affiliate merchandise and contains you, or you might have an amazing high 10 infographic on time administration, or you might have high 10 lists associated to one of the best motivational quotes on the market, everybody can get behind a great high 10 listing. One of these content material is simple to learn, straightforward to pin, and subsequently straightforward to unfold.
19. Business Information
Any information about your business that’s worthy of sharing? Create or share a pin about it! Enterprise house owners are ceaselessly on the forefront of business information, and advertising and marketing boards can reap the benefits of this by sharing information associated to a particular product or business. A web-based entrepreneur has to remain on high of the most recent tendencies and recent content material, and business information definitely falls below that heading. Whereas it is probably not evergreen content material, it could nonetheless drive month-to-month views and a devoted board for information can encourage followers to maintain coming again.
Additional Studying: The High 19 Pinterest Instruments You Have to be Profitable on Pinterest
Conclusion
Cultivating inspiring content material board concepts will be an essential a part of advertising and marketing your model, product, or service on Pinterest. Whereas many individuals give attention to product administration throughout Instagram, Twitter, and Fb, you possibly can market a wide range of services and products, together with bulletins for an upcoming product launch occasion, and collaborations with influencers. Pinterest is, partly, so helpful as a result of it might have a wider target market than different platforms that focus largely on a single kind of viewers.
Pinterest pins can be utilized to accommodate quite a few ideas and concepts, a few of which fall inside folks’s ordinary wheelhouses, and a few of which fall exterior. It’s there which you can reap the benefits of the totally different skilled and private causes that folks make the most of the Pinterest platform and get your services or products on extra platforms and throughout a better variety of dashboards.
Additional Studying: 7 Greatest Practices for How one can Use Pinterest for Advertising and marketing in 2023
Searching for extra Pinterest recommendation? Take a look at my video under:
Hero photograph by Nick Morrison on Unsplash
Be part of 12,000+ sensible professionals who subscribe to my common updates.
#Pinterest #Board #Concepts #Enterprise
