Social media is a strong advertising and marketing device for actual property companies as a result of it helps you attain a large viewers, interact with potential purchasers, and get leads.
Use this information to study actual property social media content material concepts that’ll assist develop your corporation.
Professional tip: Use a social media administration device reminiscent of Semrush Social Media Toolkit to benefit from your realtor social media content material. It helps you publish posts, analyze efficiency, monitor opponents, and schedule campaigns.
25 Actual Property Social Media Content material Concepts to Drive Engagement
One of the best actual property social media technique contains a mixture of academic, promotional, and interactive posts.
As a result of a diverse social media calendar helps you enchantment to a wider, extra numerous viewers. You’ll enhance consciousness, construct belief, and switch followers into potential consumers.
Listed here are 25 actual property content material concepts that will help you acquire visibility and entice potential leads.
1. Showcase New Listings
Sharing property listings is among the commonest actual property social media posts. However to draw the precise consumers, you should transcend the fundamentals and successfully talk your property’s worth.
Right here’s an instance from an actual property agency that will get it proper:
Along with a number of high-quality pictures of the property, they embrace a transparent description highlighting its promoting factors and distinctive options. This immediately grabs consideration and piques curiosity.
Use the best high quality photographs you’ll be able to. A grainy, poorly lit picture makes it troublesome for viewers—and encourages them to click on away.
Write a transparent description outlining key promoting factors (e.g., variety of bedrooms, worth, trendy kitchen, patio, and many others.). Way of life advantages are an enormous resolution level for many viewers.
Embody advantages like native facilities, distance to varsities and parks, and close by buying and leisure facilities.
Lastly, don’t neglect to incorporate your contact info so prospects can attain you simply.
Professional tip: Chicken’s-eye-view photographs (taken by drone) provide a novel angle and could be engaging sufficient to cease the scroll.
2. Do Video Stroll-Throughs
Transcend static photographs and create video excursions of the property. This provides potential consumers a digital walk-through and a greater sense of the house. It additionally helps viewers think about dwelling there, which is a strong motivator to study extra concerning the property.
As an example, have a look at this video realtor Consumer First Collective posted on Instagram.
The video begins with an inviting introduction and provides a fast view of the rooms in lower than a minute. The sleek digicam motion makes it really feel such as you’re really strolling via the property.
To make sure you embrace every little thing you want in your walk-through, define the sequence of rooms you’ll characteristic within the video.
Then, use the next actual property social media content material concepts to supply a high-quality remaining outcome:
- Use a stabilizer or tripod to keep away from shaky footage
- Shoot throughout daylight as a result of pure mild enhances the enchantment of the property
- Goal for 1-2 minute-long movies to maintain viewers engaged
- Add background music that matches the property’s ambiance with out being distracting
- Create vertical movies and optimize them for cell viewing
Professional tip: You possibly can embrace narration over drone footage for an attention-grabbing perspective on the property. It’s an effective way to showcase massive yards, attention-grabbing driveways, and extra.
3. Announce Open Homes
Saying open homes on social media can entice potential consumers and create pleasure a couple of property.
Use high-resolution photographs (or movies) of the property and embrace particulars of the open home occasion, reminiscent of date, time, and placement.
Right here’s an instance of a well-designed open home publish. It mentions the important thing particulars on the image itself, just like the date, time, handle, sq. footage, and variety of bedrooms and bogs.
Doing so offers viewers quick access to essential info they’ll screenshot, share, or jot down—even when they’re scrolling shortly via their feeds.
You can even publish a video inviting prospects to your open home.
The above instance makes for the right social media content material for realtors and followers: it delivers the message, units clear expectations, and makes the invite extra private.
Movies additionally let viewers see the property, which makes them extra and likelier to attend the occasion.
Make your publish simple to seek out through the use of related hashtags like #openhouse and location-specific phrases like #sandiegorealestate. This makes it extra doubtless individuals looking for an open home, particularly these within the native space, will uncover your occasion.
Additionally, share open home bulletins a number of instances earlier than the occasion. This may guarantee your message doesn’t get misplaced. It’ll additionally enhance your possibilities of catching the eye of potential attendees.
Selling your actual property providers on social media helps you determine your experience and construct belief with potential purchasers.
Create devoted posts for every service you provide so prospects can higher perceive what you present.
Use numerous codecs like carousels, reels, Instagram Tales, static photographs, and movies to maintain your actual property content material contemporary and interesting.
This selection caters to totally different preferences inside your viewers. It ensures everybody can interact together with your content material of their most popular manner.
Carousel posts, for instance, are an effective way to interrupt down info into bite-sized items via a sequence of slides. This makes it simpler for individuals to digest and perceive the content material, conserving them engaged all through the carousel.
Right here’s an instance of a carousel publish the place the true property agent explains her providers and highlights the worth she gives.
The primary slide begins with addressing the important thing query. This units the stage for your entire carousel by presenting a transparent and related query that will get the viewers .
Subsequently, every slide focuses on a distinct facet of what purchasers can count on from the true property agent. It creates a transparent and concise narrative.
This format not solely retains the viewers engaged; it permits them to soak up every level one by one, making the knowledge extra memorable and comprehensible.
5. Recap the Month
A month-to-month recap is a fast roundup of current wins, offers, and thrilling moments from the previous month.
Sharing your wins acts as social proof, which builds belief. It exhibits potential purchasers you’re the go-to skilled they want. Plus, it’s a quick and straightforward strategy to create participating actual property social media content material to your viewers.
Right here’s an instance of a month-to-month recap publish with a clear design that communicates important information factors, together with houses bought, new listings, and common sale worth.
You are able to do the identical by sharing the previous month’s most necessary occasions, listings, or milestones to offer your viewers with worthwhile and related content material.
Additionally, use concise and clear headlines for every spotlight. This helps individuals shortly perceive the importance of every merchandise.
Lastly, finish with a name to motion to encourage significant interactions and immediate your viewers to do one thing. This might be something from “contact me for extra particulars” and “join my e-newsletter” to “record your house now.”
6. Provide Actionable Ideas and Recommendation
Whereas selling your providers is important, sharing useful recommendation and helpful ideas could be simply as worthwhile. These posts present your viewers with insights and show you how to construct topical authority.
To provide you with concepts, think about your viewers’s wants, questions, and considerations. This helps you tailor your content material to what issues most to them.
Take the next academic actual property social media publish. The realtor addresses the priority of a gradual market.
As a substitute of simply highlighting an issue, the realtor affords actionable steps for consumers and sellers to navigate a slowdown.
You will get content material inspiration from shopper questions as properly by turning a typical query into a fascinating social media publish.
The following publish, for example, takes on the query of whether or not to purchase a brand new house earlier than promoting a present house.
The realtor addresses the query in a prolonged publish that features inquiries to ask and elements to contemplate. The informative content material offers readers a transparent place to begin for making their resolution.
Academic content material is all about constructing a connection and being genuinely useful. One of the best half? When individuals discover your ideas helpful, they’re extra more likely to bear in mind you after they want an actual property skilled.
Professional tip: Get competitor social media insights that will help you create higher, extra related content material with the Semrush Social Media Tracker. View essentially the most participating posts out of your opponents, their viewers’s conduct and exercise, and way more.
7. Handle Misconceptions
Folks might hesitate to purchase or promote a house due to myths they’ve heard.
By addressing these misconceptions in your social media posts, you show your experience and provides them the boldness to make knowledgeable selections.
Right here’s a good instance of a publish addressing the misunderstanding about rates of interest.
The realtor walks readers via the reality about rates of interest and their choices for getting round them.
This method educates the viewers and positions the realtor as a dependable supply of correct info in the true property market.
Begin by studying concerning the frequent myths in actual property (e.g., down funds, rates of interest, property worth, and many others.).
Then, analysis and collect correct info to clear up myths affecting your audience. Subsequent, provide ideas and actionable steps to teach your viewers and set up your self as a thought chief.
8. Focus on Market Developments
Speaking about market developments exhibits you’re not simply centered on selling properties; you genuinely care about your purchasers’ well-being.
Sharing developments builds belief by serving to potential consumers and sellers perceive the larger image earlier than making selections.
Check out this publish, for instance.
Every display screen within the carousel simplifies the state of the business into easy-to-process nuggets of data.
The publish ends with a powerful name to motion, “DM us right now!” inviting the viewers to attach for personalised recommendation.
Once you share such posts, transcend simply summarizing developments. As a substitute, clarify how these developments impression your viewers as a purchaser or vendor in the true property market.
Folks wish to work with educated brokers who’ve their finger on the heart beat of the business. A wise strategy to present your data is by sharing related information and updates associated to the true property business.
As an example, publish when there’s a change in mortgage charges, housing insurance policies, and even native developments. Sharing this info retains your followers within the loop and positions you as a dependable supply.
Right here’s an instance of a realtor duo highlighting a market replace that impacts actual property selections.
By offering well timed and related info, this publish retains the viewers knowledgeable about necessary adjustments within the business.
10. Voice Your Opinion
Once you share your opinion on social media, you add a private contact to your on-line presence and genuinely join together with your viewers.
It exhibits you’re not only a actual property skilled however an actual particular person with concepts and data to share. Your actual property social media content material helps you construct belief and credibility. Folks see your dedication to sharing worthwhile, related insights that transcend property gross sales.
The beneath is a good instance of an acceptable opinion-sharing publish. It’s relatable and direct, addressing a typical misunderstanding in actual property.
Along with sharing her opinion, the realtor gives examples that resonate with potential consumers and sellers. This provides weight to her perspective and helps viewers grasp the small print that form their selections.
Share opinions that assist your viewers perceive actual property higher or make smarter selections.
As you accomplish that, hold a respectful tone and keep away from utilizing aggressive language. This may show you how to preserve an open dialogue together with your followers.
You can even create an genuine connection by sharing your personal experiences or tales associated to your opinion. And by encouraging your viewers to share their ideas and experiences on the subject.
11. Characteristic Consumer Testimonials
Sharing testimonials from pleased purchasers is like placing a highlight in your success.
Plus, social proof from somebody who has personally skilled your service may also help construct belief with potential purchasers. Testimonials and critiques act as efficient referrals from those that’ve had expertise with you.
Right here’s an instance of a shopper testimonial publish.
The evaluate is concise and particular, giving potential purchasers a transparent sense of the worth they’ll count on from the realtor.
Be sure that the testimonials you share are particular by detailing how purchasers have benefited out of your providers. This gives concrete proof of the worth you provide.
You may additionally wish to tag or point out the purchasers in your social media publish to make it extra genuine.
Lastly, characteristic testimonials from various kinds of purchasers (e.g., consumers, owners, first-time homebuyers, and buyers). This may showcase your versatility and talent to satisfy numerous wants.
Consider shopper success tales as extra in-depth variations of testimonials. Whereas testimonials are normally temporary shopper statements, shopper success tales present a fuller image.
Success tales stroll you thru a shopper’s journey: the place they began, the way you assisted them, and the constructive end result you achieved (i.e., getting them into their dream house).
These tales provide real-life proof of your abilities in motion. You’re not simply telling them—you’re exhibiting them the worth you deliver to the desk.
Right here’s an instance of a shopper success story publish. It talks about negotiating vendor contributions and securing a brand new house for the shopper, giving a transparent thought of how the realtor added worth.
You can even share an in depth instance like the one beneath.
It addresses a typical concern (price and trouble of repairs) and highlights how the realtor made a major distinction—$40,000 greater than asking—for a shopper.
13. Highlight a Neighborhood or Metropolis
Once you shine a lightweight on a neighborhood, you’re giving individuals a glimpse into the approach to life they might have in that space—the parks, cafes, neighborhood, and extra.
These posts help you showcase your data about native communities. They place you as a trusted native skilled.
Check out this instance. The realtor paints an image of the neighborhood’s backstory and promoting factors.
The publish is informative and private, giving the viewers a style of what it’s prefer to dwell in Augusta, Maine.
14. Characteristic a Crew Member
Introducing the faces behind your actual property providers provides a private contact to your on-line presence.
When purchasers see your workforce’s faces, it humanizes the transaction course of.
Create social media posts that introduce particular person workforce members. Share their skilled background, areas of experience, and a little bit about their personalities. You can even incorporate enjoyable details and hobbies to make the posts relatable.
Right here’s an instance of a publish introducing a brand new workforce member. The video kicks off with an enthusiastic welcome. It additionally talks concerning the new worker’s in depth business expertise.
This introduction helps individuals get to know the worker and in addition builds quick belief in her experience.
15. Host Contests and Giveaways
Folks love freebies. This is the reason a giveaway can seize their consideration and encourage participation.
Contests and giveaways immediate customers to work together together with your actual property social media content material by tagging mates, leaving feedback, and liking your posts. All of which enhance engagement.
But it surely’s not simply concerning the prizes.
Use this chance to showcase your native experience by partnering with native companies or providing prizes associated to your space.
Right here’s an instance of a giveaway publish accomplished properly.
The competition has clear and easy guidelines, making it simple for individuals to take part. It additionally affords a prize from an area institution, exhibiting a connection to the neighborhood.
16. Host a Dwell Digital Open Home
Internet hosting a dwell open home helps you to showcase properties in actual time and join instantly together with your viewers.
It’s like inviting individuals into the property from the consolation of their very own screens. And it creates a private and interesting expertise.
Check out this sturdy instance that advertises an upcoming dwell digital open home.
The social publish contains the small print of the open home. It additionally shares a listing of options that gives a fast and clear overview of what viewers can count on to see throughout the dwell tour. This helps viewers resolve if it’s price tuning in.
Announce the date and time of your dwell open home upfront. This may permit potential attendees to plan forward and lead to a better turnout.
Then, earlier than going dwell, test your web connection, digicam, and microphone for a easy, uninterrupted expertise.
To spice up engagement, reply to feedback in actual time.
You possibly can proceed to get hits from the occasion by saving the video and sharing it in your social media platforms. This may lengthen attain and permit those that missed it to catch up.
17. Create Relatable and Unique Memes
Utilizing totally different social media content material sorts, like memes, helps stop your content material from getting stale. Plus, it’ll assist catch individuals’s consideration and make them smile, serving to you stand out of their feeds and join with them on a private stage.
Create memes that join together with your viewers’s experiences, challenges, or aspirations. This manner you’re capable of create a shared connection.
Right here’s an instance of an actual property meme.
It combines a well known meme format (Pedro Pascal laughing, then crying) with a relatable message.
18. Make Reels
One other manner so as to add an entertaining contact to your posts is by creating Instagram Reels. These are brief, participating movies that shortly seize your viewers’s consideration.
Once you create content material that resonates together with your viewers, you make them cease scrolling and watch. You additionally showcase your persona and humanize your model.
Check out the beneath instance. It makes use of humor to spotlight a relatable scenario in the true property world.
19. Create “Day within the Lifetime of a Realtor” Movies
Sharing “day within the life” movies permits potential and new purchasers to see the true you. It personalizes your model by going past the skilled facade.
When individuals really feel they know you higher, it makes it simpler for them to belief you.
Present what you do behind the scenes, reminiscent of property visits, shopper conferences, and even moments of downtime.
Right here’s a stellar instance that takes a playful method. As a substitute of simply posting polished listings, it affords a glimpse into the relatable lifetime of realtors.
It exhibits a fast glimpse into the numerous duties that go into making ready to record a house.
20. Present Earlier than/After Property Photos
Visible comparisons of the property “earlier than and after” seize consideration and supply concrete proof of the worth you deliver to purchasers.
Such a actual property social media content material will showcase how properties have modified beneath your steering, from their preliminary situation to their improved state.
For instance, the publish beneath exhibits a very crowded house reworked right into a light-filled spacious room that’s able to impress at an open home.
21. Create “Simply Offered” Posts
Embody posts showcasing properties you’ve lately bought. These kind of posts will spotlight your profitable transactions and construct credibility.
But it surely’s not nearly bragging—it’s about proving to future purchasers you’ll be able to ship outcomes.
Right here’s an instance of a “simply bought” publish that’s attention-grabbing and informative. It highlights the realtor’s negotiation abilities and market experience.
22. Ask a Query
Posing a query in a publish encourages engagement. Invite your viewers to share their ideas, experiences, and opinions within the feedback.
Such posts additionally show you how to perceive your viewers higher so you’ll be able to tailor your future content material to their pursuits and wishes.
Take a look at the publish beneath. The “which house purchaser are you?” quiz is a pleasant and approachable strategy to join with followers, get to know them, and spark significant conversations.
Professional tip: You need to use Semrush Social Media Inbox to evaluate and reply to feedback and messages acquired throughout Fb, Instagram, and LinkedIn.
23. Soar on Developments
Combine at the moment in style hashtags, challenges, or viral subjects into your posts. Leaping on developments retains you recent and relatable.
Plus, it might get your posts in entrance of extra eyes. Folks looking out or participating with trending subjects would possibly come throughout your posts, increasing your social media visibility.
Right here’s an instance of an actual property publish that faucets into the Barbie pattern. It’s a intelligent manner to attract consideration to your publish and spark conversations with a trending, well timed subject.
24. Play “Guess the Lease”
“Guess the lease” posts current visuals of a property and problem the viewers to guess how a lot the lease could be.
It’s a lighthearted strategy to spark interplay and discussions amongst your viewers. Folks take pleasure in taking part and evaluating their guesses with others.
Plus, it’s a wonderful alternative to showcase a property and its options.
Right here’s an instance of such a publish. The realtor exhibits the penthouse’s enticing options and hints concerning the beginning charges for various models. Then, they encourage their followers to share their guess in feedback.
Publish about native occasions, charity work, or neighborhood tasks to indicate your real dedication to the areas you serve.
Sharing your neighborhood work exhibits you care about making a constructive distinction. These kind of posts may also encourage others to hitch in, creating a way of togetherness and goodwill.
The next instance efficiently demonstrates the true property firm’s dedication to the neighborhood.
The heartwarming publish options footage of the realtors taking part in an area charity occasion. It resonates with followers who respect companies that care about their neighborhoods.
What Is the Most In style Social Media for Actual Property Brokers?
The highest three social media channels utilized in actual property are Fb, Instagram, and LinkedIn.
Most homebuyers are older millennials or GenXers, so that you wish to present up on the platforms these demographics use most.
In response to a report, 89% of realtors use Fb for his or her actual property enterprise adopted by Instagram (59%).
How Typically Ought to You Publish on Social Media for Actual Property?
Whereas there is no such thing as a one-size-fits-all reply, it’s necessary to discover a stability between staying energetic and avoiding overwhelming your viewers.
It’s higher to have two to a few posts every week that resonate than to flood your followers’ feeds with content material that could be neglected. The underside line: intention for high quality and consistency.
How Do You Introduce Your self as a New Realtor on Social Media?
Earlier than you publish something, it’s necessary to make your position and function clear. Create a bio for your whole social media accounts that outlines who you’re and how one can assist followers.
Make sure to record your expertise, the brokerage you’re employed for, and the place you’re situated.
When you’ve established your self, publish content material that exhibits off your experience. Use any of the true property social media publish concepts above to get began.
As you’ll be able to see from these 25 easy but efficient content material concepts for actual property brokers, social media advertising and marketing doesn’t require a hefty finances or a big workforce. All you want is creativity and consistency to attach together with your viewers in significant methods.
These actual property social media content material concepts, coupled with an environment friendly social media administration device, may also help you enhance your social media presence, interact your viewers, and enhance leads.
The excellent news is that the Semrush Social Media Toolkit has a set of instruments that helps you schedule posts, consolidate mentions and messages, analyze efficiency, and way more.
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