Nathan Schlaffer, CEO and Founding father of MarketMate AI, joined Mike to debate his generative AI advertising automation platform that allows B2B entrepreneurs to attach with their purchaser personas.
Nathan delves into Marketmate’s distinctive options, and the way customers can create purchaser personas on the platform, which allow them to refine messaging and use generative AI which is tailor-made instantly for the persona. He additionally shares sensible recommendation on use AI to reinforce advertising technique and execution.
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About MarketMate AI
MarketMate AI is an AI advertising resolution particularly for B2B. The software program is in contrast to some other AI platform and is a advertising resolution which tailors content material for the purchasers needs and wishes.
About Nathan
Because the CEO and Co-Founding father of MarketMate AI, Nathan is an advocate about using AI to attach advertising and gross sales. He brings ten years of experience in aiding B2B SaaS corporations in income development and advertising workforce growth.
Time Stamps
[00:42.00] – Nathan discusses his historical past and MarketMate AI.
[05:02.00] – Learn how to make use of AI to generate content material for advertising campaigns.
[09:37.00] – Nathan discusses creating purchaser personas with MarketMate AI and refining messaging.
[14:52.00] – Learn the way MarketMate AI can be utilized for branding
[15:50.00] – Nathan shares the story behind MarketMate AI.
Quotes
“When you can take an AI mannequin and prepare it on that market data and perception, think about the productiveness beneficial properties you will get for having a brand new rent study from the AI and have it write content material.”
Comply with Nathan:
Comply with Mike:
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Transcript: Interview with Nathan Schlaffer – MarketMate AI
Mike: Thanks for listening to advertising B2B Tech, the podcast from Napier, the place yow will discover out what actually works in B2B advertising right now. Welcome to advertising B2B expertise, the podcast from Napier. As we speak I’m joined by Nathan Nathan Schlaffer. Nathan is the CEO and co-founder of MarketMate. Welcome to the podcast, Nathan.
Nathan: Thanks, Mike. Excited to be right here. Thanks for having me.
Mike: It’s nice to have on the podcast. I imply, we all the time like to begin off by discovering out how individuals received to the place they’re right now. So are you able to give us somewhat little bit of background? Little bit of a potted profession historical past?
Nathan: Yeah, positive. So I first began out in advertising, you already know, 14 years in the past, is my first job. And I fell in love with expertise and storytelling. So all through my life, and particularly, over the previous 10 years, I’ve actually centered on B2B advertising, and expertise corporations like software program corporations, networking corporations, and telecommunications corporations. And one factor I realised as I used to be at B2B corporations is plenty of the issues have been the identical is, hey, how will we create constant messaging throughout our firm? How will we align gross sales and advertising round an idea of worth propositions? And the way will we execute on a content material technique in order that we are able to develop our demand technology and entice leads and prime quality leads that lead to alternative? So my ardour has actually been on the intersection of expertise and B2B advertising. And that’s why I began this firm market mate with my colleague, David is we we have been so excited by chat CBT and the prospect of automating one of many everyday issues that entrepreneurs do. However we realised that Trump engineering is tough. It’s like an artwork and a science and also you don’t all the time get the output you need on the primary floor. So what we needed to do was, primarily make it simpler for individuals to automate whole advertising tasks with out having to discover ways to immediate so we created a generative AI platform market made a AI that does simply that.
Mike: So I do know individuals who’ve performed with chat GPT, you already know, typically you ask it to do one thing as magic Different instances, it’s a must to work actually exhausting. So I completely get that concern round immediate engineering. You say you’re a generative AI firm for B2B advertising? Are you able to simply inform us somewhat bit extra in regards to the performance of promoting like what it really does for entrepreneurs?
Nathan: Yeah, so we have now a 4 step framework that we comply with for entrepreneurs. And we use a helpful acronym we name lead. And we name it the client centred AI framework. And we begin with an organization’s purchaser personas, very like after we’re onboarding a brand new marketer, we educate them about who our target market is, what job titles they’ve, what their ache factors are, what motivates them what their KPIs are, how they measure success. So we take an AI mannequin, and we prepare it in your purchaser persona. So now it understands your buyer ache factors. It understands their wants, and it speaks your buyer language. Now after we prepare an AI mannequin in your persona, then we use AI to assist create worth propositions on your merchandise to assist create product positioning statements. So how will we differentiate your model or your resolution from each different resolution available on the market? What makes you distinctive? So following that lead framework, it’s discovered your purchaser persona, it’s enhanced your messaging, and now it is aware of your messaging. Now, it’s able to automate. And that’s the eighth half automate your content material improvement. So one of many large qualms we’ve heard with AI generated content material is it simply sounds synthetic, like, No, it’s not talking my buyer language. So we have now an AI mannequin that is aware of your buyer language is aware of your worth proposition. Now we are able to craft press releases for you. Now it could actually write weblog posts. Now it could actually create advertisements that can actually resonate together with your viewers and generate larger high quality leads. After which the ultimate step within the course of known as drive gross sales enablement with guardrails. For CMOs and B2B Advertising Leaders. One of many issues that we’ve encountered is nice, I’ve a brand new gross sales rep, however they don’t perceive my goal market. They don’t perceive my worth proposition. So how do I onboard them shortly to allow them to shut extra offers? So what we’ve completed is we’ve taken market made and skilled it, write prospect emails, create an elevator pitch, ask good qualifying inquiries to determine wants and ache factors together with your prospect. So we name it drive gross sales enablement with guardrails, as a result of we’re ensuring that the content material and the emails and the gross sales communication is aligned together with your firm’s messaging and tailor-made on your purchaser persona. In order that’s primarily in a nutshell how market mate works.
Mike: In order that’s actually fascinating. So it sounds such as you’re doing one thing somewhat bit totally different to, you already know, a number of the different merchandise like author and Jasper, who allow you to feed content material, however they don’t really prepare the mannequin in your specific viewers, for instance. I imply, are you able to simply clarify somewhat bit extra about what you’re doing that’s actually distinctive and possibly they a bit deeper into the way you do it. Completely.
Nathan: So that you hit the nail on the top, Mike is Jasper author and a few of these, what we name level options. Simply concentrate on, inform me what matter you need to write about. And I’ll write a weblog put up for you. However with out the correct context on who your viewers is, what their wants are, possibly what a number of the market traits are in your trade, for instance, and I’ll use this for example to clarify how we’re working with an organization known as participant zero, which is a product intelligence platform that helps take buyer suggestions and prioritise product releases primarily based on what clients need and what options they need. So one of many issues that we did for them is first, we began by making a purchaser persona, so they aim product administration. So we created a persona known as Victor, the VP of Product Administration, who’s involved about product releases, he’s involved in regards to the enterprise success of product launches, who is worried about aggregating buyer suggestions and utilizing that to tell roadmap choices. So we create that persona. Now his objective a participant zero, and that is talking with Max, he’s the top of product at participant zero. Now he has a giant product launch. So he needs to design a press launch to make a giant splash out there. He needs to jot down a weblog put up, he needs to create gross sales collateral, like a one pager that describes his worth proposition. So what we did then is we use market maker to say right here’s the client persona, Victor, the VP of product, generate content material concepts for high of funnel, center of funnel and backside of funnel. So throughout the client journey, he has content material to teach them on what gamers there’s consideration content material to say, Hey, why are you higher than different options and resolution content material, say, Let’s guide a demo name. So we primarily use market mate. And we press this button known as generate content material concepts, and a generated backside. After which like a menu, you select what content material you need. And then you definately press WRITE content material for me, and it generates a campaigns price of content material for his product launch in 20 minutes. So it’s actually a sport changer. I’ve had some clients say, you already know, as a substitute of spending weeks producing content material, this will get us 80% of the best way there, and it’s 20 minutes. So we’re actually doing one thing totally different and distinctive than different writing platforms in that we’re understanding your viewers and coaching an AI to not sound synthetic.
Mike: I imply, that sounds nice. Presumably what you’re doing, for those who’re utilizing I imply, I suppose you’re utilizing the GPT blush language mannequin or one thing, and what you’re doing is attempting to customize it. Is that proper?
Nathan: Proper, in order that we have now a number of giant language fashions on the again finish which are powering market mate one is GBT, we’re additionally utilizing Google. And we’re utilizing Cloud to from anthropic, which is one different one of many broadly used platforms. And the explanation we use a number of is one, we don’t need to be too depending on one AI platform, we noticed a number of the drama with open AI and sort of the dangers of being on one platform. However then another excuse as nicely is totally different platforms are higher for various functions. For instance, jet, GBT is nice at brief type contents. Cloud Two is best for advertising recording, as a result of it could actually ingest, you already know, 100 pages price of content material, for those who add a advertising report, or a analysis report and say summarise some insights from my white paper, it could actually do it for you. After which Google is best. In different issues, it tends to supply extra grammatically appropriate tax, it’s higher at translation. So totally different API’s have totally different strengths. So we’re attempting to mix the most effective in breed expertise in a single platform. In order a marketer, you don’t should type by means of all the countless instruments, instruments on LinkedIn, or hoard all these prompts, you possibly can work with market mate. And we don’t require prompting, we simply have type crammed. So let’s say you needed to create a purchaser persona. So you’d describe your product in plain English. And in a textual content field, you describe your buyer ache factors, after which it might write the persona for you. So that you don’t should immediate that’s the large factor is we’re attempting to be consumer pleasant for non technical advertising books.
Mike: That makes whole sense. Yeah, you probably did point out one thing actually fascinating. There. You discuss translation. So are you producing content material in a number of languages?
Nathan: Yeah, so we translate content material throughout 132 totally different languages. One factor I need to additionally warning the viewers is language translation and localization are two separate issues. So whereas we do translate, we additionally recommend having somebody localise it, who understands the cultural that means of price range translate up into, however we do do language translation as nicely.
Mike: Yeah, I completely get that localization Individuals and Europeans speaking about soccer, we’re speaking about two fully various things. , it’s the straightforward instance. However however one we all the time get to. So now that that makes plenty of sense. And so I need to dig deeper, as a result of I believe one of many actual differentiators you’ve received is the best way that you just’re studying about purchaser personas. So inform me somewhat bit extra about what it’s a must to do if you wish to create Victor VP of product or some other purchaser persona.
Nathan: Yeah, so we have now primarily three inputs that come from the marketer. So the primary is your services or products describing your services or products in a sentence or two, for instance, participant zero was a product intelligence platform that helps converse as a product have a single supply of fact for all their buyer knowledge. So having a brief description of the worth of your resolution and what downside you remedy. The second enter is absolutely, what are my buyer ache factors? So what are the challenges that you just remedy for therefore for those who’re a software program resolution, typically what we see is handbook processes or lack of integrations, after which possibly it’s, Hey, I need to have the ability to do extra with much less. So we describe the ache factors. After which we have now this context window the place primarily, the consumer can copy and paste the job title that they’re concentrating on, they will copy and paste the tech stack info, possibly you solely goal those who use this ERP system, for instance. After which the AI takes that context, after which creates a primarily a psychological profile of your goal purchaser persona. What’s their identify, job, title, earnings, projected earnings. After which right here’s a few of their ache factors, motivations and KPIs. For Victor, the VP of product, for instance, you already know, one of many KPIs was on time product releases, or am I assembly my income targets for the product merchandise that I’m launching. So you possibly can, you possibly can primarily have that. After which one fantastic factor about market mate is you should use it to refine the client persona. So let’s say you had a buyer interview, or you’ve gotten a win loss survey that you just publish, and also you click on some insights like, hey, you already know, Victor, the VP of product is absolutely involved about x ache level fairly than Y ache level. Properly, you possibly can modify that persona and say, emphasise X ache level. And now you’ve refined it. After which it integrates with Google Drive, and Microsoft SharePoint. So you possibly can collaborate together with your friends and share your purchaser persona throughout your organisation.
Mike: You additionally discuss understanding the client’s language and to offer the instance of a VP of product. I imply, their language may be very totally different in the event that they’re a VP and a software program firm versus a VP of product and say, any individual’s making motors or one thing like that. So how do you actually dig down into that buyer language and, and prepare the mannequin on converse just like the buyer?
Nathan: Completely, that’s, that’s a terrific level. And I believe a part of it’s understanding a number of the key phrases that your viewers makes use of, for instance, VPS are rather more ROI Targeted, you already know, are typically extra resolution makers. And customers like software program engineers are extra technical. So possibly it’s essential to discuss API’s and SDKs. And all that terminology that software program engineers use. After which possibly your champion is somebody that makes use of one other language that so what we do is seize that within the purchaser persona, and in addition your messaging. So we have now market make can create your purchaser persona that makes use of buyer language, how they describe their ache level. So it remembers that. And the second a part of it’s if you create your messaging, so there’s primarily three parts that market meet helps with one is your model structure, how do I want my merchandise? That’s a problem with many organisations and a constant and systematic approach. After which after that product positioning, so how do I place my product for achievement in opposition to the competitors? And provides some market context? So market mate takes inputs about your market panorama? So what are a number of the traits in my market which are related to my product? What are a number of the options that that clients can select between? to me like possibly if it’s participant zero, they’re utilizing Excel or another handbook method to accumulate suggestions? After which what makes us higher? What are sources of aggressive benefit. So the system primarily takes these inputs and creates a positioning assertion on your services or products, what differentiates you for which viewers and out there context, after which it takes your purchaser persona, after which when it’s writing content material, it’s all the time contemplating that buyer language, it’s contemplating the market context. And I believe that’s the large factor that’s lacking with AI instruments on the market as they lack the context of your viewers of your market of your buyer language. And that’s primarily what advertising does is it makes use of your inputs and saves it has reminiscence of, of your buyer language.
Mike: In order that’s actually fascinating, since you discuss this successfully 4 step sort of course of that you just’ve gone for 4 totally different components, sort of every step is required to nearly to show the following step what to do. Is that Is that proper? Is that the way it works?
Nathan: That’s proper, yeah. So that you primarily lay the inspiration together with your purchaser persona. So the primary two components, study your viewers, after which improve content material and improve messaging, you want these two steps earlier than you’re able to develop content material. And you’ll nearly consider an analogy of hiring and onboarding and a B2B marketer is earlier than they will write content material, they should know who they’re concentrating on it to know your viewers. They usually even have to know your messaging is how ought to I discuss the advantages and options of your product or resolution? Earlier than you’ve gotten that foundational data you’re not going to be actually efficient isn’t a marketer and we’ve primarily have an AI mimicking a human being and In the way it learns. And one other benefit is one constraint we’ve seen in lots of, particularly rising software program corporations or expertise corporations is that they have particular material specialists with tribal data. And that particular person can’t be in every single place without delay they will’t overview every bit of content material, they will’t prepare each new rent. So for those who can take an AI mannequin and prepare it on that market data and perception, think about the productiveness beneficial properties you will get for having a brand new rent, study from the AI and have it proper content material. So we’re primarily breaking down boundaries as nicely and data gaps throughout the organisation with AI. And that’s why our mission as an organization is absolutely to align Gross sales and Advertising for income development and improve productiveness, as a result of that’s a barrier we see in lots of corporations is, particularly as you’re scaling is misalignment between gross sales and advertising.
Mike: And that’s fascinating, as a result of I believe your co founder, he’s extra from a gross sales background faraway from advertising. Did you get collectively and discover out that this was a extremely good thought? After which then Trump advertise? Or did you hate one another earlier than and realise you’re doing it unsuitable?
Nathan: We have been within the trenches struggling, like many entrepreneurs, the place we had a giant product launch. And we needed to develop high, center and backside of funnel content material. And we have been sort of on this lengthy brainstorming assembly for an hour and a half and backwards and forwards. And we’re like, what if we are able to have ai do that for us like, and each of us have been Marvel followers, so we appreciated sort of like Ironman and the way we had a digital assistant Jarvis. Fairly cool. If we had one for advertising, that, that’d be fairly superior. So we went on this journey to construct it collectively. And that’s how we received began.
Mike: That’s superior. I really like that story. I’m gonna consider a bit into the place I believe individuals have tried you to make use of AI and possibly even much less profitable. And round branding and messaging model names and messaging appear to be one thing the place you possibly can put prompts into chat VBT, you will get model names and messages that truly sound fairly good. However then if you do it this once more, with the same however barely totally different state of affairs, I believe lots of people have seen the identical or very comparable messages and model names come out. So keep away from this type of, you already know, I suppose, development in the direction of the form of common model identify and the typical message for a selected market, which I believe with a number of the extra generic platforms, you do see?
Nathan: Yeah, nice, nice query. I believe one of many causes or root causes for the same outputs as they’re not utilizing totally different frameworks for naming, it’s primarily utilizing the identical framework, and sometimes guesswork. So what we’ve completed with market makers, we’ve skilled it on a number of the mostly use model architectures or constant methods of naming merchandise. A technique we skilled it’s we’ve skilled it on the branded home framework, which is think about Apple the beginning each product identify with Apple, Apple, iPhone, Apple iPad, primarily reinforcing that grasp model worth. So we’ve skilled it, hey, that is the way you create a grasp model, or branded home framework. After which we have now one other framework that we name branded home. So you possibly can consider the Procter and Gamble for example the place they’ve Charmin rest room paper, proper bounty, paper towel, you’ve gotten totally different names for every sub model. And that has its benefits. One is, you already know, if one model succeeds, the grasp model is hey, the father or mother model is strengthened, you’re strengthening your father or mother model. For that home of manufacturers, every model is separate. So if one model tanks, the opposite ones aren’t affected, it’s a little bit of a threat administration factor. So we’ve skilled it on a number of model frameworks. So that you primarily choose which framework you aren’t you enter particulars about your merchandise, describe your grasp model, utilizing boilerplate language. After which it outputs a distinct naming conference for you primarily based in your choice. So we give individuals choices. And I believe it’s vital as nicely to coach the AI and lead it on to principle or some frequent naming framework. So it is aware of create a model structure versus simply guessing. As a result of I believe that’s the place the the place the difficulty comes, is in all the pieces sounds the identical as if you don’t have a framework.
Mike: I really like that I really like the best way that you just’ve constructed that, that construction, that philosophy of how individuals identify issues into the product, as a result of I believe that’s fairly exhausting to do. Simply sat in entrance of chat GPT and attempt to clarify in a single immediate, and even a number of prompts, how to try this. In order that makes plenty of sense. Completely. You discuss serving to entrepreneurs drive technique. I imply, clearly, we’ve talked about case examine the place you’ve generated content material and messaging and issues like that and understood a purchaser persona. Do you’ve gotten an instance the place individuals have really constructed a method utilizing market moat?
Nathan: Yeah, yeah. So high of thoughts, and I ought to describe sort of the panorama, a minimum of out there is plenty of corporations, expertise corporations are slicing employees. They’re beneath resourced. They’ve aggressive objectives. And the objectives are much less centered round simply plain income and extra round profitability. So how do I generate extra leads with much less employees? You and convert extra offers and alternatives in shorten gross sales cycles. So how we assist with technique is, let’s say your technique is you need to seize a sure vertical that you just’re going after the brand new 12 months, we’ll allow you to create the client personas will allow you to create the foundational messaging, after which allow you to create the marketing campaign content material fairly quickly. So fairly than taking months to primarily pivot your technique, and get your go to market plan collectively, market mate may also help you execute that plan in days fairly than in months. After which a part of it’s in addition to let’s say your technique is to pursue that vertical, possibly it’s essential to rent a brand new gross sales employees. Or possibly it’s essential to prepare your present employees on who’re the client personas for that market. , what, what’s my worth proposition? What’s my elevator pitch? What questions ought to I ask if I’m on a name or in a buyer assembly to uncover wants or ache factors. So what we are able to do is allow you to allow your gross sales workforce with electronic mail sequences, gross sales pitches, the best inquiries to ask, utilizing AI. So AI is actually serving to you do extra together with your present employees and obtain your objectives quicker. When you’re approaching a brand new market, for instance, otherwise you simply need to develop and also you don’t have the price range advertising price range to realize your objectives.
Mike: That makes plenty of sense. You’ve talked about all kinds of functions and a lot of industries. I imply, is that this any individual that market makes designed for a selected trade or firm dimension? Or the place do you assume the candy spot is?
Nathan: Yeah, I believe positively B2B corporations, that’s sort of a prerequisite to search out probably the most worth of market makers, it’s tailor-made for B2B. The second is corporations that both have one advertising supervisor that’s overwhelmed, or a workforce of entrepreneurs, they usually’re utilizing chat GBT right here and there however sort of, in several methods, you already know, advertising is utilizing it for to jot down a weblog put up gross sales is utilizing it to learn an electronic mail, wanting some sense of alignment and management over message consistency, B2B software program corporations have discovered plenty of worth from this. And simply to call a number of the markets that we’ve seen corporations discover worth from market could, FinTech, transportation Software program as a Service, these are typically corporations that may actually use advertising, manufacturing, as a result of you’ve gotten a extremely technical product. And possibly entrepreneurs which are nice at advertising, however don’t fairly perceive your purchaser personas. So this may primarily speed up the method of your advertising and enhance the effectiveness of it.
Mike: You talked about, like, you already know, pretty small corporations with possibly one overstressed advertising supervisor. Does that imply market may very well is just not an costly product?
Nathan: Yeah, so we’re inexpensive than 90% of the enterprise software program options on the market, we attempting to place ourselves as a disruptive new expertise that’s accessible. And there actually hasn’t been a expertise like this that has existed that may study your persona as a content material. So we’re actually aiming to make it as accessible as attainable for our viewers.
Mike: That sounds nice. I’m conscious of the time I imply, I believe we’ve we’ve already overrun. So we have now a few questions, we all the time prefer to ask company. And the primary is what’s the most effective bit of promoting recommendation you’ve ever been given?
Nathan: By and huge know your viewers? That’s really the impetus, why market charge isn’t any, you already know, what issues preserve them up at evening? What are they centered on what motivates them, as a result of to construct a model and to construct a advertising marketing campaign, you actually should be a storyteller and put your self within the viewers’s sneakers and say, hey, I may also help you with with what you’re attempting to do and what your objectives are. In order that that’s my largest recommendation is know your viewers.
Mike: Appears like good recommendation. The opposite query we ask is, what would you inform an adolescent who’s considering of promoting as a profession? Or are you going to place these individuals out of job?
Nathan: Oh, yeah, our philosophy on AI is AI isn’t going to switch individuals, however individuals who know use AI will substitute individuals who don’t. So positively would encourage individuals to get forward on understanding AI and its implications for advertising. However for a younger marketer, the recommendation that I’d give is absolutely get to know your self is What are my passions? What are my abilities, advertising has developed in wonderful methods. And that there’s so many sub domains of promoting, there’s demand technology, that concentrate on getting leads is product advertising, the place I got here from, which is extra messaging storytelling, understanding the client ache factors and creating differentiation for the corporate. After which there’s additionally digital advertising and website positioning, that’s extra analytical and market analysis. So what I’d recommend is begin to take a scope of your self, you already know, what are my abilities? What are my abilities? What am I enthusiastic about? Are you extra analytical, possibly advertising operations or market analysis is best for you? Are you extra inventive? Do you want design? Possibly a inventive division? Are you able to rule are you extra of a storyteller like me, Product Advertising might be match for you. So attempt plenty of issues. Experiment, know your self and take your time. sensible
Mike: recommendation. I imply, I really nonetheless In my profession as an engineer, so I’m positively on the info facet, and the fellows in our studio will completely let you know, I’m by no means going to be a designer. I’m by no means a kind of inventive individuals. So I believe that’s actually good recommendation. I actually admire your time. Nathan, I really feel like we’ve solely sort of skimmed the floor. Is there something you’re feeling we’ve missed, or one thing else we should always have talked about about market mate? Or one of many options that maybe we should always have lined?
Nathan: Yeah, thanks. Thanks for asking. I believe we’ve lined the primary foundation. However what I’d encourage is, if anybody is curious and desires to proceed the dialog, you possibly can all the time go to our web site at www.marketmateai.com. And we’d like to proceed the dialog or comply with us on LinkedIn.
Mike: When it comes to the way you try this, can individuals get a demo? Or how do individuals study a bit extra in regards to the product? Completely.
Nathan: So we are able to arrange a demo for you on our web site, we have now a demo request type. Or you possibly can join with us on LinkedIn and message me personally, and I’d be joyful to set you up with a demo and session to see if market makes match for you. However general, like we’re accessible, we love speaking about AI. That is our ardour. And we’re entrepreneurs who created an annual product versus engineers who you already know, making a product. So we come out of your viewpoint, we’re the client, so we’d like to proceed the dialog.
Mike: I don’t assume there’s a greater method to finish the podcast than that. So, Nathan, thanks a lot on your time. I actually admire it.
Nathan: Thanks a lot for having me. Glad to be right here and Glad Holidays to all of your listeners.
Mike: Thanks. Thanks a lot for listening to advertising B2B Tech. We hope you loved the episode. And for those who did, please ensure you subscribe on iTunes, or in your favorite podcast utility. When you’d prefer to know extra, please go to our web site at Napier B2B dot com or contact me instantly on LinkedIn.
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