Being a visitor on a podcast is a wonderful alternative to position your model in entrance of latest audiences. It builds your community and lets you lend a voice to your thought management and experience. It could actually even function a approach to construct an viewers on your personal podcast.
An even bigger profit, although, is that being a visitor on a podcast is often a free advertising and marketing exercise. It requires time, effort, preparation, and promotion, however the precise reserving of the spot is often one which requires no out-of-pocket expenditure. However the shocking factor is, many individuals fail to get the good thing about being a visitor as a result of they do not promote that particular episode to their very own audiences.
As a podcast host myself, I’m always baffled at how little promotion the friends on my present do of their very own appearances. Whereas I perceive the battle it takes to reject the thought of being “boastful” or “self-promotional,” if positioned accurately the visitor podcast interview is much less about YOU and YOUR COMPANY and extra in regards to the content material you need to share! This is a wonderful instance from certainly one of our favourite podcasts referred to as “Construct a Higher Company” with Drew McClellan – this episode is full of information bombs!
Being a visitor on a podcast, whatever the dimension of the podcast or the viewers, is about sharing info that might be beneficial, that permits the listener to take motion or assume in a different way because of your info.
Whenever you join emotionally with the podcast listener, you then have permission to say who you might be and what makes you particular. And that’s a inexperienced mild to ask them to attach with you.
So, assuming your interview is sharing content material that has worth, let’s discuss in regards to the methods you will get extra mileage out of your podcast interview!
7 Finest Methods to Promote Your Podcast Interview (as a Visitor)
Whenever you’ve had the chance to be a visitor on a podcast, the method would not simply finish when the recording stops. The following step is determining the best way to promote your podcast look to make sure it reaches the widest viewers attainable. So the place do you promote your podcast? What’s one of the best ways to put it on the market?
This one ought to come as a no brainer, nevertheless it takes some strategic planning and execution.
If the podcast host doesn’t share graphics with you that you would be able to simply share on social media, ask first. They might be keen to create some for you (in the event that they don’t have them already) in order that the branding of the present carries by your posts.
If not, you may have a designer put customized graphics collectively to put up on social media. Understand that the title of the present is one factor you can put up, however you may as well pull out quotes out of your interview and even behind the scenes photographs to make it extra fascinating.
If you would like one thing easy, contemplate creating quote pictures. For these, take some memorable or insightful moments from the interview and switch them into visually interesting pictures.
Make sure that to tag the podcast and/or group if you put up to social media as properly.
As a rule of thumb, you’ll need to schedule out a minimum of 5-7 social media posts in regards to the interview (double that for Twitter/”X” because the half lifetime of a tweet is tremendous quick!). When you’re posting on Instagram or Twitter, use related hashtags for the content material in addition to the podcast medium.
In your posts, use totally different teasers and pictures, and unfold the promotion out over a number of weeks as to not overwhelm your viewers with the identical message.
2. Ship a particular electronic mail marketing campaign to your electronic mail record
The interview ought to discover its approach to your electronic mail record – whether or not it’s a characteristic in your e-newsletter, or a particular electronic mail marketing campaign inviting individuals to take a look at the content material.
You’ll be able to select whether or not you need to hyperlink to the episode on iTunes or the touchdown web page on the hosts’ web site, or your web site (when you occurred to embed the podcast participant by yourself web site).
3. Add to your electronic mail signature
You understand that little space on the backside of every electronic mail you ship out of your private or work electronic mail account? That’s one of the underutilized items of selling actual property!
Take a look at this instance from Evolving web optimization, as initially posted on the Moz weblog:
We ship lots of of electronic mail messages every day. Whether or not replying to a buyer or sending a gross sales sequence, replace your signature with a name to motion to take heed to the podcast episode.
4. Create soundbites from the present content material
If the host gives you with the mp3 file, you need to use it to create your personal audiograms – that are mainly “audio thumbnails” that work in social media and on web sites.
Audiograms have emerged as a robust device for podcast promotion. Often 15 to 60 seconds lengthy, they provide a fascinating approach to tease out particular segments of the interview, grabbing consideration and capturing curiosity.
Somewhat than merely posting a hyperlink to the interview, audiograms current a extra dynamic and charming technique to attract listeners in. One of many benefits right here is that you would be able to extract a number of audiograms from a single interview. This lets you showcase notably eloquent segments or emphasize elements that might be particularly useful for the viewers to listen to.
Use a service like Descript to simply flip audio clips into mp4 video information optimized for social media.
Professional tip: all the time add captions. Not solely does this make your content material extra accessible, nevertheless it additionally ensures that even when somebody is scrolling with out sound, your message nonetheless will get throughout.
5. Transcribe the interview and create a weblog put up.
Audio content material continues to be not as simply listed as written content material (although with automated transcripts on platforms like YouTube, that is bettering) – so it pays to have the interview transcribed and crafted right into a weblog put up. Right here you may as well hyperlink out to sources talked about throughout the interview, or different info that the present deems related.
Once more, right here instruments like Descript present a simple approach to extract automate transcripts out of your audio information, and can help you edit out filler phrases (and even repair misspoken phrases).
For max effectiveness, you’ll need to additionally embed the audio file in case the reader decides they do need to pay attention to point out as an alternative of studying it.
From there, you may even create a abstract of the interview or establish key moments, to be used in different promotions. That is the kind of textual content processing job that ChatGPT excels at, so you may pace up the extra mundane elements of selling.
Studying to repurpose content material is extra than simply copying textual content from one place to the subsequent, so ensure you’re doing it successfully.
6. Deploy the interview as a useful resource in your gross sales course of
Probably the greatest elements of a podcast interview is the realness of the content material. The listener will get a really feel on your character and experience as in the event that they had been within the room with you. When you’ve ever listened to somebody on a podcast, after which met them in particular person, it’s like assembly an previous good friend as a result of your mind has already registered that voice as a trusted authority.
Due to this, podcast interviews ought to be leveraged within the gross sales course of. Use them as follow-up with prospects who could have gone silent, or as an introduction to an organization who could profit out of your companies.
Contemplate the next instance:
The important thing to this is considering the present upfront so you may body the interview and subject.
For instance, if one of many Easy Strat crew members was on a podcast speaking about how we used HubSpot to develop our internet visitors by over 200% in 2017, that might be a wonderful piece of content material to ship to a potential consumer who was contemplating our HubSpot advertising and marketing companies.
You’ll be able to create a web page in your web site to deal with these podcast interviews, which is useful as a result of if you ship the episode to a contact, they’ll come to your web site to pay attention relatively than heading to iTunes, Google Play, or different podcast host suppliers.
7. Give different firms and contacts a shout out in your interview
Whenever you’re recording the interview, see when you can sneak in mentions of different (non-competitive) manufacturers or contacts. This lets you tag them as soon as the interview airs and also you could possibly rating some extra promotion from their firm as properly.
Liked recording this #podcast episode with @GinaTrimarco! We talked thought management, advertising and marketing, and course of. Plus we gave a shout out to a few of my favourite reveals (@HowIBuiltThis @DrewMcLellan @S_M_Examiner) pic.twitter.com/HFnWXMF1Xz
— Ali Schwanke (@alischwanke) January 23, 2018
It is a hack for certain, however must be considered upfront!
Selling your podcast episode has long-term advantages too
Because the creator talks about on this article on Forbes about being an excellent podcast visitor, you’ll discover that podcast hosts LOVE when friends promote their interview. And when completed proper, it simply would possibly land you on the “high favourite friends” lists and open doorways to extra connections and invites.
To make sure you’re going to be certainly one of their favorites, right here’s a fast evaluate of the way you would possibly promote your visitor podcast interview:
- Promote on social media (a number of instances)
- Ship as an electronic mail marketing campaign
- Add to your electronic mail signature
- Create quick soundbites
- Transcribe the interview and craft a weblog put up
- Deploy it in your gross sales course of
- Give different firms a shout out
Nonetheless on the lookout for extra concepts? Tweet us your query about the way you would possibly promote your podcast episode, and we’ll you should definitely tweet a number of concepts again!
#Visitor #Podcast #Methods #Promote #Interview
