Coca-Cola’s Simon Miles on Constructing an Omnichannel Model | Digital Noch

Coca-Cola’s Simon Miles on Constructing an Omnichannel Model | Digital Noch

On this episode of Courageous Commerce, Simon Miles, vp of worldwide omnichannel business technique at The Coca-Cola Firm, joins hosts Rachel Tipograph and Sarah Hofstetter to speak about methods for navigating the complexities of the worldwide market, breaking down silos inside organizations and driving innovation in retail media.

Miles opens the dialog by highlighting the altering panorama of client engagement and the necessity for numerous departments inside organizations to collaborate successfully within the trendy ecommerce area. He emphasizes the significance of bringing collectively advertising and marketing, media and different key stakeholders to create a seamless buyer expertise.

Because the dialog deepens, Miles explores the altering nature of client conduct and the necessity for manufacturers to adapt their organizational constructions. He stresses the significance of breaking down silos which have historically separated business and client advertising and marketing. He additionally emphasizes the necessity for collaboration amongst numerous groups, particularly within the age of retail media, to ship extra customized and related experiences to shoppers.

Miles additionally shares invaluable insights into how Coca-Cola is bridging the hole between the bodily and digital worlds with regards to attribution and measuring the affect of omnichannel investments. He highlights the necessity for simplification and focuses on key metrics that may drive enterprise outcomes.

All through the dialog, Miles emphasizes the importance of training and expertise growth inside organizations. He explains how Coca-Cola is increasing the expertise pool and spreading information throughout totally different ranges of the group via workshops, coaching and self-serve studying assets.

Key Takeaways:

  • Encourage collaboration between advertising and marketing, media, and different groups to optimize omnichannel methods.
  • Prioritize delivering worth to shoppers in your advertising and marketing.
  • Foster a tradition of steady studying and information sharing inside your group.

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