Our CEO, Priscilla McKinney, not too long ago revealed the key sauce on the IN CLEAR FOCUS podcast about reworking the enterprise panorama by means of collaboration. Because the mastermind behind “Collaboration is the New Competitors,” Priscilla is shaking up the normal aggressive mindset. Here is the inside track.
From Lone Rangers to Staff Gamers
At Little Chicken Advertising and marketing, we’re all about flipping the script on competitors. Priscilla argues that embracing an abundance mentality opens doorways to innovation and mutual development. It is time to ditch the “each man for himself” angle and begin seeing the larger image.
The “Itchy Backs” Idea: Networking Instruments 2.0
Image this: as an alternative of strolling right into a room pondering, “What can I get?” you are asking, “Whose again can I scratch?” The essence of Priscilla’s brainchild is the “Itchy Backs” idea. It is about figuring out mutual wants and creating win-win conditions. Belief us, it is like having a networking superpower!
Success Tales: When Collaboration Clicks
Priscilla, a B2B marking guide, shared some real-world examples that’ll make you rethink your strategy to enterprise relationships. One standout case? Ryan Barry at Zappi, who introduced competing firms collectively to share greatest practices. The end result? A collaborative jackpot the place everybody hits the profitable streak.
Embracing the Collaborative Future
Our message is evident: the longer term belongs to the collaborators. By adopting this mindset, firms can unlock alternatives and drive innovation like by no means earlier than. It isn’t nearly taking part in good – it is about taking part in sensible.
For these able to dive into the collaborative deep finish, Priscilla’s e-book “Collaboration is the New Competitors” is your final information. It is full of sensible instruments and mind-bending methods to revolutionize your strategy to enterprise and advertising. Extra importantly, get readability in regards to the floor guidelines so that you don’t get left behind in the way forward for work.
Prepared to affix the collaboration revolution? Tune into the complete episode of IN CLEAR FOCUS to listen to extra from our collaboration queen, Priscilla McKinney. Belief us, your future self will thanks!
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