Later this month, entrepreneurs from throughout the nation and globe will converge in Washington D.C. for the thirteenth annual Content material Advertising World.
13 years! Simply take into consideration how a lot has modified in that point – not simply in advertising and marketing, however on the earth at massive.
Conserving tempo and making sense of all this transformation is a good cause for professionals to come back collectively every autumn for CMWorld, absorbing the knowledge of knowledgeable audio system and connecting personally with fellow practitioners.
A have a look at the agenda for Content material Advertising World 2023 illustrates a transparent deal with well timed subjects and key challenges of the second. Audio system will dive into top-of-mind gadgets just like the position of generative AI, the significance of humanizing content material, and the nuances of promoting in powerful financial situations.
Learn on for a rundown of 10 classes going down at CMWorld which are nicely price testing. (As well as, after all, to Lee Odden’s can’t-miss session at 1:45PM on Wednesday the twenty seventh, the place he’ll unpack the basics of advertising and marketing with search intent.)
Don’t Miss These Audio system and Periods at CMWorld 2023
Wednesday Morning Keynote with Beverly Jackson
Who: Beverly Jackson (Vice President of Model and Product Advertising, Zillow)
When: Wednesday, September 27 | 9:05 am – 9:30 am
The place: CMWorld Keynote Stage
Why: Beverly is a reputed veteran advertising and marketing govt with a various monitor report that features management roles at Yahoo!, MGM Resorts, Twitter, and now Zillow. Her views are invaluable.
Prompts Unplugged: A Dwell City Corridor Expertise with AAI*
Who: Ann Handley (Chief Content material Officer, MarketingProfs) and Andrew Davis (Keynote Speaker &, Creator)
When: Wednesday, September 27 | 9:30 am – 10:00 am
The place: CMWorld Keynote Stage
Why: For those who’ve ever seen Ann or Andrew on stage earlier than, the reply needs to be apparent. They’re each good and past witty. Seeing the 2 of them mix forces with a theme that guarantees to supply a hilarious spin on AI prompting feels like a pure delight. Andrew’s later session on Synthetic Affect may even be price going out of your means for.
(Supply)
Who: Emily Baker (AVP B2B Content material Advertising, Basic Motors Monetary), Brian Hale (Senior Comms Supervisor, Basic Motors Monetary)
When: Wednesday, September 27 | 11:20 am – 12:00 pm
The place: Room 144
Why: One of many nice issues about going to CMWorld is being round so many like-minded professionals – individuals who work in related roles and expertise the identical challenges, triumphs … and annoyances. This session theme completely captures that ingredient of relatability and resonance; the contents will certainly do the identical.
Who: Chloe Thompson (Head of International Content material Technique & Thought Management, Reward Gateway)
When: Wednesday, September 27 | 1:45 pm – 2:25 pm
The place: Room 143
Why: I’m notably excited about listening to folks’s experiences main and scaling content material technique at a world degree. Chloe has achieved so with glorious outcomes at Reward Gateway, and can share useful suggestions round mapping to enterprise worth, testing and studying, and adopting a customer-centric lens.
How A Thought Management Analysis Content material Program is Serving to Autodesk Create a New Class
Who: Stephanie Losee (Director, Government & ABM Content material, Autodesk), Dusty DiMercurio (Senior Director, Business & Portfolio Advertising, Autodesk)
When: Wednesday, September 27 | 2:35 pm – 3:15 pm
The place: Room 146A
Why: The impression of thought management in B2B advertising and marketing is nicely established and simple. Identical with authentic and insightful analysis. As such, it’ll be fascinating to listen to Stephanie and Dusty stroll the gang via their technique at Autodesk that concerned transitioning from outsourced analysis reviews to launching an in-house authentic analysis publishing perform.
The Way forward for Model: What’s Subsequent and What It Means for Content material Advertising
Who: Dr. Marcus Collins (Medical Assistant Advertising Professor, Ross Faculty of Enterprise, College of Michigan)
When: Thursday, September 28 | 9:25 am – 10:05 am
The place: Room 147B
Why: Creator of the famend new e book For the Tradition, Dr. Collins is a foremost authority on branding, and particularly the dynamic influences of tradition on advertising and marketing. You may watch the interview with ABC Information under to catch a glimpse of his eloquence and experience.
The New AR That Each Enterprise Wants: Genuine Actuality
Who: Jenn VandeZande (Head of Digital Engagement, SAP CX), Amber Naslund (Enterprise Gross sales Chief, Advertising Options, LinkedIn)
When: Thursday, September 28 | 10:15 am – 10:55 am
The place: Room 152B
Why: Leaders from powerhouse manufacturers talking on the rising significance of genuine human storytelling, as rising applied sciences disrupt content material advertising and marketing to the core. This can be a very important matter within the business.
How Uber for Enterprise Leverages Content material to Speed up Pipeline
Who: David Fortino (Chief Technique Officer, NetLine), Arianna Etemadieh (Demand Era Advertising Lead, US & Canada, Uber for Enterprise)
When: Wednesday, September 27 | 1:05 pm – 1:35 pm
The place: Room 146B
Why: It’s extra vital than ever for B2B entrepreneurs to efficiently have interaction in-market prospects utilizing their content material, and Uber for Enterprise’s Arianna Etemadieh and NetLine’s David Fortino will shine a lightweight on getting strategic and translating your content material into B2B outcomes.
Headliner Keynote with Elizabeth Banks
Who: Elizabeth Banks (Director)
When: Thursday, September 28 | 12:45pm – 1:45pm
The place: CMWorld Keynote Stage
Why: For those who’re trying to carry unconventional creativity and storytelling to your B2B technique, you’ll be able to’t miss the headline keynote speaker at this yr’s CMWorld. Elizabeth has been concerned with some amazingly imaginative Hollywood productions and most not too long ago directed the theatrical absurdity that was Cocaine Bear.
So … What’s Your Impression Story? Telling Human-centric Model Tales that Transfer the Needle
Who: Megan Gilbert (Vice President, FORTUNE Model Studio, Fortune Media), Lauren Chomiuk (Director of Program Administration, FORTUNE Model Studio, Fortune Media)
When: Thursday, September 28 | 1:55 pm – 2:35 pm
The place: Room 152B
Why: Constructing on the distinct pattern of genuine and emotional storytelling, Megan and Lauren will share inside tales of how their award-winning workforce at FBS helped showcase human impression via visionary and impressive campaigns.
The Lacking Piece of Your Content material Technique (Spoiler: It’s Empathy)
Who: Carmen Collins (Head of Social Advertising, Intuit QuickBooks)
When: Thursday, September 28 | 2:45 pm – 3:25 pm
The place: Room 146B
Why: “Empathy is like confetti, we throw the phrase round with out understanding what it truly is.” Carmen guarantees to get particular on this exploration of the one strongest instrument for B2B content material advertising and marketing methods.
Additionally try our new record of “High 50 B2B Content material Advertising Influencers and Specialists To Comply with #CMWorld 2023.”
We’ll see you at Content material Advertising World 2023!
Concerning the writer
Nick Nelson is our pleasant neighborhood writer-man. Because the Affiliate Content material Director at TopRank Advertising, he’s on a mission to energise model narratives with good, enjoyable, sharp wordplay. In his free time, Nick enjoys basking within the distress of Minnesota sports activities fandom, making cringeworthy puns, and smothering all kinds of meals in buffalo sauce.
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