With AI instruments like ChatGPT starting to churn out a lot of the content material we see on the web right this moment, persons are craving authenticity greater than ever earlier than.
Google understands the significance of authenticity too, particularly in right this moment’s digital panorama, and favours genuine content material over the rest.
So, how are you going to ensure that your content material is hitting the mark?
An E-E-A-T first strategy to your content material advertising and marketing is the key to establishing authenticity, constructing belief together with your viewers, and being favoured by Google.
E-E-A-T stands for Expertise, Experience, Authoritativeness and Trustworthiness. It’s not a direct rating issue, however Google prioritises serving outcomes with sturdy E-E-A-T making it a key idea in search engine optimization.
Within the report we talk about why E-E-A-T is so necessary for Google, what forms of pages E-E-A-T impacts most and the best way to begin constructing a content material technique with E-E-A-T at its core.
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