I’ve been running a blog for greater than ten years now, and I completely benefit from the course of. Nonetheless, one factor that I dislike about running a blog (particularly in case you weblog so much) is how simple it’s to neglect your previous content material.
Think about this: you spend hours and days researching the subject and writing an article to by no means come again to it after a yr or two of lively running a blog. Solely a few my articles from all these 10 years of writing maintain coming again to me (they’re nonetheless being referenced by others, and I get reminded of them by way of monitoring my title and seeing weblog trackbacks). Most of my content material goes down into the weblog archives, and I seldom or by no means return to have a look at it once more.
And most bloggers I do know are like that. They’re extra targeted on discovering new matters and writing new articles than analyzing in the event that they’re doing their greatest to make the most of what they wrote previously. And it’s an actual disgrace: the content material you wrote a number of years in the past is a large asset. It has already amassed some authority by way of backlinks over time, and it could be getting clicks too. You could be one step away from seeing a stable enhance in site visitors. Or you could be dropping conversions as a result of that older content material doesn’t have your up-to-date calls to motion.
In both case, make previous content material optimization a part of your month-to-month (or not less than quarterly) running a blog routine. You’ll be able to enhance your conversions with out you having to jot down a brand-new article. Listed below are a few concepts.
1. Generate Extra Conversions for Your Finest-Performing Previous Content material
Have you ever checked your most profitable content material not too long ago? You most likely have, however right here’s a fast reminder: do it! And in case you use Google’s Search Console, it’s very simple!
Go to:
Efficiency -> Click on “Pages” tab
It’s also possible to change the time-frame to 16 months to get a greater image. The report lists your top-performing pages:
From there, brainstorm one of the simplest ways to optimize your best-performing content material so that you generate extra leads with out dropping incoming site visitors.
How ChatGPT may help:
Use ChatGPT to jot down your contextual calls-to-action which can set off extra gross sales or e mail sign-ups. Right here’s the immediate:
That is my article [COPY-PASTE YOUR CONTENT / GIVE IT YOUR URL]. I’d like extra of my readers to [PROVIDE YOUR CTA HERE]. Give you 2-3 contextual CTAs that I can add inside my content material. Use the problem-solution technique. My CTAs ought to act as options to explain issues or solutions to the included questions.
Right here’s how you need to use this immediate:
- Use your high-ranking content material to drive extra clicks to your “cash” touchdown web page. The best technique to optimize your well-performing previous content material is so as to add an easy-to-notice in-content hyperlink to your important touchdown web page. This will even enhance the rankings of your necessary cash web page as a result of inner linking helps pages rank larger in Google.
- Add an in-content name to motion. One other non-intrusive method so as to add an in-content name to motion with out being too “salesy” is to make use of a two-step opt-in possibility. With a two-step opt-in, readers don’t see a type proper inside the content material and need to click on a hyperlink for it to load. That is an nonintrusive in-content conversion optimization tactic because it doesn’t drive opt-in types contained in the content material and thus appears very legit.
3. Repackage Your Previous Content material into Visuals and Movies
Diversifying content material codecs broadens advertising channels you need to use to generate extra site visitors and conversions. You’ll be able to create helpful visualizations/infographics and movies utilizing your content material by using present content material and analysis:
- Create flowcharts, shows, and/or visible quotes (when you’ve got an knowledgeable featured in your content material)
- Put collectively a fast video slideshow itemizing key takeaways or steps out of your content material.
Visme is a pleasant software that may assist you to create each with out the necessity to set up any further software program. Additionally it is very simple to make use of:
New content material codecs will even will let you develop new channels, so be certain to all the time take it one step additional:
- Arrange a Youtube channel. Even if you’re not going to publish plenty of movies or change into a Youtube star, these movies will seemingly rank in Google producing extra model consciousness. This AI-powered Youtube channel title generator will assist you to create the entire Youtube branding identification from a single immediate!
- Arrange a publication. When you refresh your content material and add extra visible belongings to it, you’ll be able to really repurpose it into publication content material to ship to your subscribers. That’s one other channel to not neglect!
Always remember to make your life simpler with ChatGPT prompts. Right here you’ll be able to immediate it to:
- Write an authentic Youtube video description (together with tags)
- Create your publication content material based mostly in your article
4. Re-optimize Your Content material to Get Extra Site visitors
While you’re there wanting by way of your best-performing content material pages, you’re more likely to discover a few of your content material not performing in addition to you’d hope. It might nonetheless get clicks, however you naturally need extra.
Save these URLs to discover what you are able to do to enhance their efficiency, particularly on the subject of search referral site visitors. That one is often there to remain.
It’s also possible to optimize your article for a bunch of key phrases.
Step one is to research if you’re doing all of your greatest on the subject of choosing essentially the most efficient key phrases. Run your regular key phrase analysis routine based mostly on every article subject and determine some phrases which will have some potential. If the subject shouldn’t be too particular, you could need to cluster (i.e., group) these key phrases to optimize your content material for a number of of them.
Key phrase clustering is the method of categorizing your key phrase lists by a extra particular subject.
How ChatGPT may help:
As an alternative of going by way of your key phrase lists and discovering key phrases that can be utilized in your article, ask ChatGPT to assist. Right here’s the immediate:
My article subject is [TITLE]. Right here’s my goal key phrase checklist. Decide a key phrase group that applies to this subject. Create a desk with the next columns: (1) key phrase (2) its search intent (3) a brand new part within the article that may introduce it to my content material.
Listed below are extra immediate concepts for website positioning evaluation and right here’s additionally a customized GPT for website positioning which may present a extra detailed question evaluation.
It’s an amazing tactic for re-addressing your previous content material rankings and ensuring your weblog posts goal a bunch of associated key phrases as an alternative of only one. These highly effective website positioning plugins for WordPress can even assist you to optimize your previous content material extra effectively.
Social media platforms assistance on many ranges, not simply shares and clicks. They put your content material on the market, repeatedly, driving contemporary mentions and hyperlinks. Each assist in rankings, constructing belief, and, thus, conversions.
How ChatGPT may help:
As an alternative of writing social media updates or captions from scratch, have ChatGPT create them for you with the next immediate:
Right here’s my article [TEXT]. Give you 5 tweets, one Instagram caption, one Linkedin publish, and one Fb publish for me to put it on the market on social media. Add emojis and make every of those updates a value-add as an alternative of a promotional copy.
It’s also possible to use ViralContentBee [Disclaimer: This is the project I co-founded] which is a free platform that places your content material in entrance of lively social media sharers. One of many largest advantages of utilizing it’s that, so long as you retain including credit to your content material, it should rotate your content material repeatedly, bringing you contemporary shares to your older (however nonetheless helpful) content material.
I’ve about ten years’ value of content material rotating there, and I see it shared to this present day, bringing ongoing site visitors. Other than the plain profit (of placing my content material in entrance of extra individuals who can hyperlink to it), these social media mentions additionally carry that content material to my consideration. This encourages me to replace it if something turns into out-of-date or to jot down a follow-up.
Good luck benefiting from your previous content material!
#Recycle #Content material #Improve #Conversions
