Generative Search: How AI Will Rework Advertising and marketing ft. Mike Kaput [Endless Customers Podcast S.1 Ep.23] | Digital Noch

About this Episode

In case you’re like many of the skilled world, the primary you actually heard about AI was the launch of ChatGPT.

Not so for Mike Kaput.

He’s been finding out AI for greater than a decade. For him, ChatGPT was much less of a revelation and extra of a fruits. 

At this time, he and Paul Roetzer have been monitoring AI and its potential impression on advertising and marketing for years. Collectively, they wrote the widely-cited Advertising and marketing Synthetic Intelligence: AI, Advertising and marketing, and the Way forward for Enterprise. In addition they run the Advertising and marketing AI Institute, the place Mike is the Chief Content material Officer. Annually, they host MAICON, the Advertising and marketing and Synthetic Intelligence Convention. 

At a time when too many phony thought leaders launch garbled prophecies and our LinkedIn feeds are choked with posts about AI which might be written by AI, Mike is an anomaly: somebody considerate and well-informed. 

On this episode, Mike stops by to share his personal imaginative and prescient of the present state of AI — in addition to what we will all anticipate within the months and years forward.

He and Alex cowl:

Join with Mike

Mike Kaput is the Chief Content material Officer at Advertising and marketing AI Institute, co-author of Advertising and marketing Synthetic Intelligence: AI, Advertising and marketing, and the Way forward for Enterprise, and co-host of the Synthetic Intelligence Present podcast.

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