Good North America Completes Its Rebrand of ELAN, SpeakerCraft and Panamax: CEDIA 2023 | Digital Noch

Good North America Completes Its Rebrand of ELAN, SpeakerCraft and Panamax: CEDIA 2023 | Digital Noch

It’s all the time a bit bizarre when three well-known client A/V manufacturers which have slightly lengthy observe data instantly stop to exist and turn out to be one thing else. It occurs on a regular basis in most industries, however it’s uncommon when all 3 converge beneath the identical title.

Good, a world chief in Dwelling and Constructing Administration options, as we speak introduced the finished convergence of ELAN, SpeakerCraft, and Panamax Power Administration to the Good model title.

The consolidation of those manufacturers strengthens the corporate’s dedication to supply a extra holistic complete residence administration answer that greatest serves its companions and clients by delivering one residence, one answer.

Following the corporate’s announcement of a brand new organizational construction, just lately appointed CEO and President of Good North America, Emanuel Bertolini and Luca Longhin, will lead Good by way of this subsequent evolution of development and innovation.

Because the firm’s acquisition of Nortek Safety & Management in 2021, Good has been targeted on executing its strategic plan to strengthen the corporate’s place as an business chief in North America by converging its huge product portfolio beneath one unified model.

The milestone reinforces its mission of simplifying on a regular basis actions by providing probably the most full, built-in product ecosystem within the business for residential, business, and perimeter safety functions.

ELAN, SpeakerCraft, and Panamax power administration are the primary in a collection of manufacturers that may transition to Good. As a part of the transformation, the corporate constructed on the pioneering model legacies to launch a bunch of recent Good-branded Dwelling Administration options throughout a number of classes.

These embrace Good Dwelling Administration with the discharge of HR40 Distant Management and Dwelling Administration OS 8.8 software program improve, Good Audio with the latest debut of the SC-IC3 Small Aperture Speaker, SC-IC-SUB8 Small Aperture Subwoofer, SC4-100 4-Channel Amplifier, SB-40P Soundbar, and AIM MK3 architectural speaker collection, Good Power Administration with the DC12-IP Sensible DC Energy Supervisor, and the corporate’s first-ever revolutionary line of customized good sunglasses with Solar Shades by Good.

“At the moment’s announcement is a end result of efforts targeted on bringing collectively a number of manufacturers beneath Good, forming a holistic Dwelling Administration ecosystem,” stated Mark Owen Burson, Chief Advertising Officer at Good North America. “Delivering on this imaginative and prescient will allow us to inform a extra full, built-in story designed to raised deal with the wants of our companions and clients. By specializing in Dwelling Administration options first, we are actually outfitted to start convergence of Linear and different manufacturers to develop a extra complete, end-to-end answer for houses and companies.”

Addressing the adjustments and future, Luca Longhin, President of Good North America, had this so as to add: “After buying and rebranding Nortek Safety & Management, the following step in our evolution was to concentrate on aggressive convergence of the model portfolio to boost consciousness and the place of Good in North America. The conclusion of this imaginative and prescient brings collectively an entire answer beneath the Good model and, with the broadest and deepest portfolio within the business, solidifies our place as a Dwelling and Constructing Administration powerhouse. In North America, and throughout the globe, Good is now higher outfitted to capitalize on alternatives and drive fast development. There’s nonetheless plenty of work to be executed, however as we speak marks a vital milestone.”

In 2024, Good will start the method of transitioning all choices from the Linear Entry and Surveillance model, together with all the pieces from Entry Management to Gate and Storage Door Openers (GDO), to the Good model. Step one on this course of would be the launch of a brand new residential GDO, the Good Linear661, and a client utility for gates and storage doorways, known as Good G.O. As a part of the corporate’s continued growth in North America, Good can also be incorporating updates to its HySecurity model, which affords Perimeter Safety options to safe essential infrastructure websites.

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For extra details about Good and the in depth portfolio of superior Dwelling and Constructing Administration options, go to the Good Dwelling Administration web page.

About Good North America

Good North America, a subsidiary of Good, is likely one of the largest producers of good residential, business, and industrial options on the planet, with seamless and easy-to-install expertise for good residence management, safety and automation, perimeter entry, safety and management, sunshade options, energy administration, and complete residence leisure. The corporate is headquartered in Carlsbad, CA, with a number of R&D and manufacturing facilities throughout the area. Skilled integrators, sellers, and distribution companions develop their enterprise with CEU coaching and training, technical and subject assist, and award-winning gross sales and advertising and marketing applications. The corporate is a proud nationwide sponsor of the Gary Sinise Basis R.I.S.E. program, supporting wounded veterans and their households with specifically tailored good houses. For additional data, go to

Proceed studying extra tales from CEDIA Expo 2023.

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