It’s one of the crucial highly effective items of selling software program you should buy. Between advertising automation options, detailed advertising analytics, and a lot knowledge you should utilize to personalize each little bit of the shopper journey, you received’t go fallacious with Salesforce Advertising and marketing Cloud because the cornerstone of your program. It may possibly just about do all of it…besides preview and check your emails, after all. 😉
E mail geeks, we at all times received your again. And whereas Salesforce Advertising and marketing Cloud (SFMC) is tremendous highly effective, we got here up with just a few methods to supercharge it much more for e mail entrepreneurs and designers. On this put up, we’ll speak by precisely what sorts of integrations we provide for SFMC and how one can benefit from it to your subsequent cross-channel marketing campaign.
Desk of contents:
What are the advantages of integrating SFMC and Litmus?
We’re a bit of biased, however we predict we’ve one of the best e mail integrations for Salesforce. You’ve already received the advantages of a wealthy buyer knowledge platform and the power to handle a number of buyer journey flows. Including Litmus on prime of that? *chef’s kiss*
With Litmus and Salesforce working collectively, you possibly can:
Automate your e mail workflow for seamless collaboration
Use standardized e mail templates and discover your entire email-related duties in a single place. No extra switching from software to software or clumsy copy-and-pastes. Set up, construct, assessment, check, and analyze till each e mail is on model and appears nice, multi functional place.
Optimize your e mail testing and deliverability
Preview your emails in a whole lot of purchasers and units as you construct in Salesforce Advertising and marketing Cloud. Then carry out a radical pre-send spam check—in addition to different vital checks—in Litmus. Or, switch your code from Litmus to Salesforce with a single click on. Any modifications you make will sync immediately and robotically.
Entry real-time e mail monitoring and insights
Uplevel your e mail advertising campaigns with deeper personalization and segmentation. Entry insights on dependable opens, learn charges, and extra knowledge you possibly can’t get with Salesforce Advertising and marketing Cloud alone. Litmus helps you to enhance conversions with each e mail! (Your gross sales crew will thanks.)
Right here’s what that appears like:
How does Litmus combine with SFMC?
By combining the facility of Litmus and SFMC, advertising groups can collaborate extra effectively with each gross sales and one another, in addition to optimize their complete e mail workflow. Check emails inside SFMC, sync your SFMC code as you construct in Litmus Builder, and acquire entry to deeper, built-in subscriber and account insights.
Right here’s the way it works:
1. Preview and check emails instantly in SFMC E mail Studio and Content material Builder
Customers can check emails proper inside SFMC E mail Studio and wherever Content material Builder and Journey Builder are used. Our integration permits you to check particular person personalization on the subscriber stage with built-in e mail previews inside SFMC.
In E mail Studio, head to the Preview & Check step and choose the Litmus icon. From there, you possibly can toggle between particular person subscribers to see how personalization will render on the subscriber stage.
You may check dynamic content material each with the in-app SFMC integration and Litmus Extension. You may even preview how your e mail will render throughout 100+ fashionable e mail purchasers and units.
Right here’s the Litmus SFMC In-App Integration in motion:
The method is comparable in case you’re utilizing Content material Builder. Whilst you’re creating your e mail, merely click on Preview and Check in Content material Builder—very like you’ll in E mail Studio—to deliver e mail previews aspect by aspect together with your e mail, serving to you get forward of any sudden rendering points and double-check your personalization and dynamic content material.
Pleasant heads-up: This one’s unique to Litmus Enterprise plans.
2. Check as you construct with Litmus Extension
Litmus Extension streamlines the method of testing your emails as you construct, by a Chrome browser extension. By eliminating the necessity to transfer between a number of purposes, it can save you time in your e mail manufacturing workflow.
With a single click on, you possibly can check every model of your e mail.
Inside the Content material Editor, you possibly can choose blocks of dynamic content material inside the e mail.
From there, run Litmus Extension to check how your e mail renders throughout fashionable e mail purchasers, and examine hyperlinks, monitoring, picture blocking, and loading velocity.
Select one other dynamic content material block or “rule” to toggle between variations and run Litmus Extensions once more. Multi functional click on—you possibly can check every model!
Right here’s Litmus Extension in motion:
Pleasant heads-up: This one’s unique to all plans, however customers should have a Litmus Enterprise plan to make use of alongside SFMC
3. Customise which e mail purchasers and units you wish to Preview
Along with previewing on e mail purchasers and units inside Content material Builder and E mail Studio, you too can select the precise purchasers you wish to preview. If in case you have most of your subscribers utilizing a sure e mail consumer, like Outlook, Gmail, or Yahoo, then you possibly can modify your testing accordingly.
First, head over to your Litmus account to configure which e mail purchasers you wish to check by default.
After you save your preferences there, they are going to be mirrored in your Salesforce Advertising and marketing Cloud account beneath the Preview and Check display.
4. Sync your code from Litmus to SFMC
Copying and pasting e mail code is time-consuming and leaves room for errors. With Litmus ESP E mail Integrations Sync, you possibly can say goodbye to the handbook copy and paste course of and maintain your code updated in your ESP as you construct in Litmus Builder.
ESP Sync lets customers construct, assessment, and check emails in Litmus with out having to manually switch code and picture belongings between Litmus and SFMC. You can even sync to particular folders to remain organized, and likewise simply pull in HTML from SFMC to assessment in Litmus Proof, Previews & QA, or Spam Testing.
Litmus ESP Sync with SFMC
Pleasant heads-up: This one’s unique to Litmus Enterprise plans.
For those who desire to construct inside SFMC, Litmus ESP Sync helps you to import your e mail in a single click on to Litmus for collaborative reviewing and testing.
5. Get highly effective, holistic insights with Litmus Built-in Insights
Litmus Built-in Insights leverages knowledge from each SFMC and Litmus, supplying you with entry to actionable e mail insights—multi functional view. Shortly determine alternatives to enhance outcomes with key e mail efficiency indicators that assist you to maintain your finger on the heart beat of your e mail program—with out handbook effort or evaluation.
Litmus’ Built-in Insights Report, synced from SFMC
Litmus Built-in Insights combines e mail efficiency knowledge from SFMC in addition to subscriber engagement knowledge from Litmus. With this at-a-glance view, you possibly can rapidly determine alternatives to enhance your e mail marketing campaign outcomes, with out switching instruments.
Moreover, get actionable subscriber insights delivered to your inbox. The Litmus Insights Digest—a weekly abstract of e mail engagement—makes it simple to remain on prime of subscriber traits and behaviors. Each week, you’ll get despatched your prime topic traces and essentially the most partaking content material out of your e mail campaigns up to now week proper in your inbox. Plus, get a snapshot of key e mail efficiency highlights that assist maintain your finger on the heart beat of your e mail program.
The Litmus Insights Digest, delivered straight to your inbox
Confirmed success with Litmus + Salesforce Advertising and marketing Cloud
DEG, Linked by Isobar is a full-service company that creates and executes top-to-bottom advertising technique for purchasers across the globe. In a given quarter, they ship on common greater than 3 billion emails by Salesforce Advertising and marketing Cloud on behalf of their purchasers—phew! They turned to Litmus to construct, check, and ship pixel-perfect, correct e mail, quicker.
“With the Litmus Salesforce Advertising and marketing Cloud integration, we’ve minimize our e mail QA time by over 50%, giving us time to focus our efforts on segmentation and different strategic marketing campaign growth alternatives.” – ADAM MACDONALD, Director of Marketing campaign Administration, DEG, Linked by Isobar
Now, an e mail doesn’t exit the door with out testing it first by Litmus. However they don’t need to always change instruments to do it—it’s all proper there of their SFMC occasion.
Learn the way others have seen success with Litmus & SFMC →
How you can arrange the combination between SFMC and Litmus
Getting began with Litmus and Salesforce Advertising and marketing Cloud takes just a few steps, however as soon as the connection is established, you may get began instantly. Right here’s the best way to arrange the combination:
- Begin in your Salesforce Advertising and marketing Cloud account. Select your identify from the highest proper hand display and click on Setup from the Settings menu.
- Word that your SFMC account should have the All Subscribers Record setting enabled and also you’ll want Administrative rights. This setting is disabled by default and may be enabled by submitting a request by SFMC help.
- Underneath Platform Instruments > Apps, select Put in Packages. Add a brand new put in package deal (that’s us!) by clicking New, naming it one thing cool like “Litmus is superior,” and clicking Save. Then, beneath Parts, click on Add Element, choose API Integration, after which Subsequent. Choose Server-to-Server as the kind of integration and click on Subsequent.
- Grant permissions for e mail (learn, write, ship), paperwork and pictures (learn, write), saved content material (learn, write), listing and subscribers (learn, write), and knowledge extensions (learn, write) and click on Save.
- When you select Save, you will note the API Integration particulars for the Element you simply created together with Consumer ID, Consumer Secret, and Tenant subdomain. Preserve this web page open—you’ll want it for later.
- Now you possibly can arrange the Litmus aspect of issues. In your Litmus account, go to Settings > Handle ESPs and enter the Tenant subdomain, Tenant occasion, Consumer ID, and Consumer secret for the API element you created from Step 5.
For extra particulars, or in case you get caught (occurs to one of the best of us, we all know!), click on right here for the total set of directions.
If you wish to view an SFMC marketing campaign in your Litmus account, then when you’ve made the connection, head to the Builder tab in your Litmus account and select Sync to ESP. You may sync to Templates or Campaigns in SFMC or to a particular folder or subfolder of your selection.
You can even import new campaigns from Litmus into SFMC. To take action, select Create New in your Litmus residence display, after which Check or Collaborate relying on what you’d love to do. From there, click on Subsequent and select Salesforce Advertising and marketing Cloud from the ESP dropdown.
In any other case, you possibly can see your testing and previews instantly inside E mail Studio or Content material Builder by going to the “Check and Preview” part for both software inside Salesforce Advertising and marketing Cloud.
Buyer help and sources to assist together with your integration
Integrating Litmus into your current tech stack is straightforward. Take a look at just a few sources that may assist easy the transition and get you up and operating extra rapidly:
Take advantage of out of your SFMC funding
Litmus makes it simpler than ever to create extremely efficient campaigns with Salesforce Advertising and marketing Cloud. Shortly construct, check, and analyze your strategy to greater conversions and deeper insights. See how the Litmus + Salesforce e mail integrations can supercharge your e mail advertising efforts.
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