How Typically to Publish on TikTok for the Most Views & Followers (+7 Suggestions) | WordStream | Digital Noch

On common, a video posted by a enterprise on TikTok will get 17,523 views.

Take a look at all that love for pumpkin spice.

Simply consider all of the model consciousness and engagement you’ll get if you happen to submit a dozen occasions a day!

Not so quick. There’s a diminishing return if you happen to bombard the platform with content material—particularly if you happen to’re pushing out subpar posts for the sake of extra views.

The reality is, how usually you must submit on TikTok will depend on a bunch of things, and it’s distinctive to everybody. Your targets, capability, viewers, and trade all come into play.

However TikTok posting frequency does matter—the platform likes to serve up contemporary, inventive content material. On this information, we’ll present you ways to determine the precise TikTok schedule to your targets and offer you seven tricks to sustain the cadence with out dropping content material high quality.

Desk of contents

How usually TikTok says you must submit

Let’s begin with what the platform itself tells us about posting frequency. In accordance with TikTok, you must submit between one to 4 occasions per day.

If that seems like rather a lot, it’s. Particularly when you think about that posting three to 5 occasions per week on Instagram Reels is the norm.

It’ll assist to do not forget that your movies don’t want Avatar-level manufacturing high quality. Even TikTok says that authenticity is extra vital than big-budget manufacturing.

A easy background and your cellphone’s digital camera are sufficient if in case you have good info to share.

How often to post on TikTok - TikTok from a psychologist.

Plus, as you’ll study subsequent, most manufacturers aren’t posting to TikTok almost that usually.

💡TikTok is nice, however it’s not the one strategy to drum up extra gross sales. Take a look at this information to get 30 extra methods to advertise your online business (with or with out spending cash).

How usually the info says you must submit on TikTok

The extra you submit, the extra content material TikTok has to maintain individuals on its platform. So in fact, it says to submit a number of occasions every day. However how usually do manufacturers submit in the actual world?

SocialInsider carried out a examine evaluating TikTok to Instagram Reels and YouTube shorts. Three attention-grabbing factors emerge from the report:

  • Manufacturers submit on TikTok about 16 occasions per thirty days on common.
  • That’s simply over one submit each two days, a far cry from TikTok’s suggestion.
  • It’s nonetheless double the tempo they submit on different short-form video platforms.

In one other overview by RivalIQ, the typical model was solely pushing content material to TikTok 1.75 occasions every week. Even essentially the most lively manufacturers posted simply 5 occasions each week, in accordance with that information.

How often to post on TikTok - graph showing how often to post on TikTok

The takeaway is that you simply in all probability don’t have to hit TikTok’s posting quota. However you must take into account the next posting frequency than you employ on different short-form video platforms.

Find out how to discover your preferrred TikTok posting frequency

We’ve seen that the suggestions and information for a way usually you must submit on TikTok are in every single place. As an alternative of counting on outdoors sources to set your schedule, let’s have a look at a number of methods you possibly can decide the very best posting frequency to your distinctive state of affairs.

Be actual about your inventive capability

The important thing to development on TikTok is touchdown on the For You Web page (FYP) of as many viewers as doable. That’s how new content material, and firms, get found.

How often to post on TikTok - the FYP on TikTok

To get there, you must share content material individuals need to watch. If meaning slowing down a little bit and posting much less incessantly, that’s okay. Should you push a bunch of posts up that individuals scroll previous, you’ll simply have extra movies nobody sees—and a bunch of wasted effort to your troubles.

Think about your sort of content material

The kind of content material you submit is a vital consideration of your TikTok advertising technique. Does your viewers crave 30-second comedy clips? Or do they need longer Q&As together with your staff of specialists.

How often to post on TikTok - Interview TikTok

These longer movies take extra to supply so that you’ll be capable to submit much less usually. Plus, your viewers may get fatigued with too many deep dives in every week—which might push them to scroll previous your a number of posts.

Evaluation your trade’s competitiveness

Some classes like magnificence and inside design are extra common on TikTok. Meaning two issues the place posting frequency is worried:

  1. There’s an urge for food for extra content material
  2. There’s extra competitors

So if you happen to’re in a busy house on TikTok, you’ll have to nudge your posting schedule up.

Undecided the place your trade lands? Take a look at common accounts in your subject to get the thought. In the event that they’re getting followers with a few posts every week, that’s a very good goal to start out with. In the event that they’ve bought two new movies up day-after-day, effectively, learn our suggestions beneath to up your posting sport.

Take a look at and observe your analytics

Nonetheless unsure what number of occasions you must submit on TikTok each week? Simply ask your viewers. They’ll inform you by the use of the analytics in your TikTok account.

How often to post on TikTok - screenshot of TikTok analytics

Strive a distinct cadence every week and watch what occurs to complete and per-video view depend. Additionally have a look at your profile views and new follower counts. These will inform you if persons are hungry for extra or uninterested in your posts.

7 tricks to sustain together with your TikTok posts

The 2 issues that sluggish most TikTok creators down are arising with new concepts and having sufficient time to shoot and edit every TikTok video. The following pointers will make it easier to create a pipeline of inventive greatness with much less effort and time.

1. Use Duet and Sew

One of many worst-kept secrets and techniques of profitable TikTok creators is that you simply don’t should give you each novel concept by yourself. In actual fact, TikTok encourages collaboration with two options known as Duet and Sew.

A Duet permits you to add your video to an current TikTok, displaying every side-by-side.

How often to post on TikTok - screenshot of a TikTok stitch

A Sew is comparable, however as a substitute of enjoying subsequent to an current TikTok, your video performs after it.

How often to post on TikTok - screenshot of a TikTok Stitch

In each instances, you construct on an current, profitable video which is method simpler than considering up brand-new ideas.

Right here’s an instance from PUMA. The model confirmed a barista’s hack for brewing espresso and PUMA’s hilarious outcome whereas attempting to repeat it.

How often to post on TikTok - TikTok from Puma.

2. Work with different manufacturers and creators

You don’t should do all of the heavy lifting of social media advertising your self. Discover a common creator and allow them to introduce your model and merchandise to their viewers.

Minute Maid racked up almost 20,000 likes on this collab with Spencerx.

How often to post on TikTok - TikTok from Minute Maid

Don’t fear about discovering the most important TikTok stars. Search for micro-influencers which have an engaged following that may possible love what you do.

3. Repurpose content material from different platforms

Should you’re already publishing Instagram Reels or long-form video content material to YouTube, then you could have some belongings that’ll velocity up TikTok posting.

Take a Reel, tweak it a bit, and repost it on TikTok. Or break aside your 30-minute YouTube tutorial and both submit the bits on TikTok or make a trailer that leads individuals to the total video.

How often to post on TikTok - screenshot of a video preview on TikTok

4. Use TikTok adverts

Paying for TikTok adverts gained’t essentially make it easier to submit quicker. Nevertheless it might change how usually you must submit on TikTok within the first place.

Why? As a result of with a paid submit, you possibly can place your content material in entrance of a really focused viewers. So you might get away with posting much less as a result of every advert shall be seen by the very individuals who need to interact together with your model and purchase what you promote.

How often to post on TikTok - screenshot of an ad from Hollister

And if you happen to want inspiration to your adverts, simply creep TikTok’s public advert library. You’ll see how different manufacturers deal with TikTok.

5. Soar on the development prepare

Since its earliest days, TikTok has been all concerning the traits. Viral dances and hashtag challenges nonetheless rule on the platform. Meaning there’s an almost limitless bounty of inventive concepts you’re allowed—even inspired—to repeat.

To faucet into the following massive development, use TikTok’s development tracker and see what’s taking on.

How often to post on TikTok - screenshot of TikTok's trending chart

You’ll discover trending hashtags, songs, and common movies to gasoline your content material calendar.

6. Begin massive and taper

Should you’ve simply created your TikTok account, make a splash by posting as a lot content material as doable early on. That’ll do three issues to catapult your success:

  • Provide you with extra possibilities to land on the FYP
  • Give the TikTok algorithm loads of content material to index
  • Provide you with extra information to study from shortly

Attempt to create sufficient content material to submit at the very least as soon as per day for the primary two or three weeks that you simply’re on the platform. Then you possibly can taper off to see in case your movies are nonetheless getting likes and your follower depend retains rising.

7. Batch and schedule content material

Assuming your whole job isn’t creating movies for TikTok, you in all probability have to leap out and in of the app to edit and submit your content material. Switching contexts from different duties to TikTok like that may sluggish you down.

An alternate is to create posts in batches, then schedule them all through the week or month. That will acquire you some effectivity in your workflow.

Fortunately, TikTok has a content material scheduler within the desktop model of the app.

How often to post on TikTok - screenshot of TikTok scheduler


Should you’re unsure when to schedule content material, this information will make it easier to discover one of the best time to submit on TikTok.

Discover your stream on TikTok

Must you submit on TikTok day-after-day? So long as you’re posting nice content material, it in all probability gained’t harm. But when that cadence burns you out, then take it simple on your self and unfold out your posts. It’s all the time higher to create and share fewer good posts then extra meh ones.

Whilst you’re determining how usually you must submit on TikTok to your targets, keep in mind these tricks to make it simpler:

  1. Use Sew and Duet
  2. Work with different manufacturers and creators
  3. Repurpose content material
  4. Use TikTok adverts
  5. Soar on traits
  6. Begin massive and taper
  7. Batch and schedule content material

#Publish #TikTok #Views #Followers #Suggestions #WordStream

Related articles


Leave a reply

Please enter your comment!
Please enter your name here