How you can mix ChatGPT with GA4 for content material advertising insights | Digital Noch

How you can mix ChatGPT with GA4 for content material advertising insights | Digital Noch

These are a few of the largest challenges/alternatives for content material entrepreneurs:

  • See the efficiency of content material in numerous channels
  • Use that information to tell selections about what to publish
  • Align matters with promotion channels

One of the best instruments for these jobs are very highly effective, however they’re new to lots of people, so doing this sort of content material evaluation feels daunting. However embrace the instruments and really, it’s by no means been simpler.

On this article, we’ll present the step-by-step course of for combining ChatGPT-4’s Superior Knowledge Evaluation with information exported from GA4.

You’ll not solely see the previous efficiency of your content material, however you’ll get new concepts for what to create and the place to advertise. In case you’d like to sit down again and simply watch it, right here’s a video:

What you’ll want:

To do that enjoyable bit of study, you’ll want simply two instruments.

  • Superior Knowledge Evaluation, which is the characteristic of ChatGPT that permits you to add information. It additionally attracts charts and writes code. On the time of this writing, Superior Knowledge Evaluation is offered solely to paid customers. So for those who haven’t but, pony up the $20.
  • Google Analytics with no less than 6 months of knowledge. I’ll do that in GA4, however for those who don’t have a lot information there but, you possibly can return and do all of it with historic information from Common Analytics.

1. Export content material efficiency information from GA4

GA4 has the efficiency of your content material advertising in numerous methods (site visitors and engagement) and in numerous channels (natural search, social media, and so forth.). We simply have to get the info out with essentially the most helpful dimensions and metrics.

We’ve revealed an in depth information on tips on how to audit your content material in GA4, however right here we’re simply getting information to export. We’ll let AI do the evaluation. Right here’s the method:

Go to the Engagement > Pages and Screens report.

Subsequent, customise the report by clicking on the pencil within the high proper. Now choose the metrics most helpful for content material advertising evaluation. Drag your favs to the highest, take away those you don’t like, add higher ones by clicking “Add metric” on the backside after which looking.

Listed here are my advisable metrics for measuring content material efficiency:

  • Customers
  • Classes
  • Engagement fee
  • Common engagement time
  • Conversions
  • Session Conversion fee

That is a lot to offer you sturdy clues into what matters are working properly. Click on Apply then click on Save. Go forward and Save modifications to the present report as a result of why not. These little customizations are stuff you’ll do on a regular basis.

Again on the report, we are able to now construct a content material efficiency report. First, choose a pleasant, lengthy date vary. I’m utilizing 6 months.

Actually, we simply need our content material advertising pages, not your entire web site, so we have to create a filter to Embody simply the URLs that include the phrase “weblog.”

Notice: In case your weblog content material isn’t all in a typical listing, you’ll must enter one thing else that tells Analytics tips on how to embody solely these URLs.

Right here’s tips on how to make a GA4 filter to point out simply your content material advertising URLs:

  • Click on Add filter + button.
  • Click on on the “Choose dimension dropdown” and choose Web page LocationNotice: for those who don’t have Web page Location, use web page path and display screen class
  • Click on on the “Choose dimension values” dropdown and sort weblog.
  • Click on on All values containing ‘weblog’
  • Click on Apply

Right here’s what your filter will appear to be:

filtering reports in GA4

Now our report exhibits simply our content material advertising and simply our favourite metrics. Subsequent, let’s set the report to point out the title tags of our articles. Click on on the dropdown menu above the primary column within the report and choose Web page title and display screen identify.

This can assist ChatGPT know the matters of our articles. That is extra significant for our evaluation than the URLs.

After all, not all content material works in every single place. So let’s add some information in regards to the supply of site visitors to those articles. We’ll do that with a secondary dimension.

Click on on the plus signal (+) above the primary column within the report. Seek for “medium” and choose Session medium. This can add one other column to the report between the primary column and the metrics.

Now the report ought to appear to be this:

GA4 report

Did this course of really feel tough or complicated?

Begin over and do all of it once more. And once more. You’ll quickly understand that it actually takes simply 20 clicks and takes lower than one minute. Simply half-hour in GA4 and also you’ll have the ability to do what most entrepreneurs won’t ever be taught.

Okay. We’ve acquired our information. Normally, right here’s the place I’d advocate trying on the information within the report. However not right now. You’re going to make use of our plucky new analysis assistant to do the evaluation for you.

  • Click on the share icon within the high proper nook of Google Analytics
  • Click on Obtain file
  • Choose Obtain CSV

arrow showing where to click the share icon in the upper right

Normally, right here’s the place I’d advocate trying on the file. However not right now! No have to even open the file…

2. Import the info into the ChatGPT Superior Knowledge Evaluation

The arduous half is finished. Be at liberty to shut your Google Analytics tab now. We’re executed with GA4 for now.

We’re going to make use of the ChatGPT-4 Superior Knowledge Evaluation so that you’ll want a paid account and also you’ll have to go to settings and activate Superior Knowledge Evaluation, which is at present within the Beta Options part.

It is extremely highly effective.

Right here’s how we’ll get the file in and begin the coaching prompts.

  • Click on + New Chat within the high left to begin a brand new dialog.
  • Click on GPT-4 and choose Superior Knowledge Evaluation from the dropdown menu

Warning! Your organization could have insurance policies about importing information to an AI. Or for those who’re an company, your purchasers could have AI restrictions of their authorized agreements with you, the seller. In case you’re undecided, ask earlier than importing.

turn on code interpretor

  • Subsequent, within the immediate subject, we’ll click on the plus icon to add the file.
  • Add a immediate telling it in regards to the information and confirming that it could possibly do the evaluation.

Right here’s my first immediate:

“I’m supplying you with numerous Google Analytics information about site visitors to the weblog. It exhibits the efficiency of all of our content material advertising content material since Jan 1. Are you able to reply questions on this dataset?”

upload the file

The AI will load the dataset and attempt to learn the info. Watching it at work could be very very spectacular. It is going to reorganize and reformat the info as many instances as essential to get what it wants. For GA4 information, this implies eradicating the feedback within the first rows.

There isn’t any want to scrub up the info. ChatGPT’s Superior Knowledge Evaluation does all of it for you.

As soon as it’s executed, it would let you know it’s prepared.

How you can mix ChatGPT with GA4 for content material advertising insights | Digital Noch Digital NochAlexander Holl, 121WATT

Take into consideration the place you possibly can obtain digital advertising information in .csv format. Some instruments that provide .csv information embody Google Search Console, GA4, YouTube Analytics, and search engine marketing instruments like Sistrix, ScreamingFrog, SEMrush and Google Adverts.

Generally, you’ll encounter information that you just’re uncertain tips on how to deal with. For example, you may need a report out of your Google Adverts account, such because the “Paid and Natural Report.” This report is, for my part, probably the most underrated assets for SEOs. Ask Superior Knowledge Evaluation a query like: “I’m going to add an information file from my Google Adverts account. Because the particular person accountable for search engine marketing, what can I be taught from this information?”

3. Ask the AI to investigate the GA4 information

Subsequent, give it an in depth immediate. One of the best prompts inform the AI who it’s and what abilities to make use of. Additionally, be particular about what you’re in search of, however not so particular that the solutions are constrained.

Right here’s my second immediate:

“You’re a digital advertising analyst and an professional and making data-driven suggestions. Mix the info from the columns to advocate new digital advertising matters that will possible have good site visitors and engagement. Manage the matters into two teams: people who would carry out properly in social vs. natural search”

How you can mix ChatGPT with GA4 for content material advertising insights | Digital Noch Digital Noch

I’m asking it to think about excessive performers in search and social individually as a result of what works in a single typically doesn’t work within the different. Search and social aren’t simply completely different, they’re opposites!

To finish the evaluation, Superior Knowledge Evaluation wanted to regulate the dataset some extra. As soon as it completed, it decided, based mostly by itself weighting of site visitors and engagement, the top-performing articles in each search and social.

How you can mix ChatGPT with GA4 for content material advertising insights | Digital Noch Digital Noch

Amazingly, it linked to every article within the checklist. I’m actually undecided how as a result of the URLs weren’t within the dataset. It shared this observe beneath the lists: “Notice: the precise URLs are inferred based mostly on the title and never offered within the dataset.” …however how??

4. Ask the AI to advocate new matters based mostly on the info

Technically, Google Analytics can do every little thing we’ve executed to date. You’ll be able to sort in full questions and it’ll attempt to generate a report with the reply. However there are large variations.

It doesn’t present solutions in English.
It could possibly’t have a dialog based mostly on earlier questions.
It solely exhibits you issues it has.

ChatGPT with Superior Knowledge Evaluation (and different generative AIs) can create new solutions that aren’t within the dataset we offered. So our subsequent immediate is to ask it for new content material concepts based mostly on the GA4 information.

Right here’s my third immediate:

“Counsel 10 new matters that aren’t on this dataset. Divide them into two teams: good for social and good for search.”

How you can mix ChatGPT with GA4 for content material advertising insights | Digital Noch Digital Noch

Not impressed with the output? Keep in mind, you’re solely three prompts deep into this AI-powered evaluation experiment.

My most profitable ChatGPT experiments contain 10+ prompts. Listed here are some concepts for extra prompting enjoyable:

  • Which articles did very properly on social however terribly in search?
  • Which previous articles had excessive above common engagement however far beneath common site visitors?
  • Of the articles that did the most effective in social media, what did their titles have in widespread?
  • I wish to perceive the variations within the titles between the articles that labored properly in search and social. What prompts are probably to assist me discover these insights?
  • Create a brand new metric that blends site visitors and engagement known as “Awesomeness” and present the highest 5 articles for that new metric in two teams: social and search

That final one was enjoyable however wanted extra prompting.

How you can mix ChatGPT with GA4 for content material advertising insights | Digital Noch Digital Noch

Aspect Notice: Everyone desires to match search to AI…

…however there’s actually no comparability. Search can’t do what we did right here. Search can’t provide you with new and novel responses.

Search retrieves data that already exists. Generative AI can produce new data.

Search Google for 10 new gluten free cupcake recipes based mostly on My Little Pony Characters.

…you’ll discover nothing. As a result of that data doesn’t exist right now.

Immediate ChatGPT for 10 new gluten free cupcake recipes based mostly on My Little Pony Characters.

…you’ll be amazed on the element, creativity and deliciousness! Test them out right here.

Equally, Google Photographs searches for photos that exist. However an AI picture generator creates new photos that don’t exist.

How you can mix ChatGPT with GA4 for content material advertising insights | Digital Noch Digital Noch

Midjourney immediate: “cupcakes based mostly on Twilight Sparkle My Little Pony character”

Acquired another information for Superior Knowledge Evaluation to munch on?

In case you’re not squeamish about importing information to an AI, you may need every kind of knowledge that it could possibly assist analyze.

  • Give it gross sales pipeline information. Ask AI to foretell future development.
  • Give it advert efficiency information. Ask AI tips on how to optimize your spend.
  • Give it CRM information. Ask AI to seek out correlations between alternatives and closed offers.

The alternatives are countless and thrilling. It’s a enjoyable time to export spreadsheets.

#mix #ChatGPT #GA4 #content material #advertising #insights

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