
HTML hyperlink code allows you to flip parts in your web site—like textual content and pictures—into clickable hyperlinks.
These hyperlinks assist customers navigate the online.
And if you use them appropriately for inside hyperlinks—hyperlinks from one web page in your web site to a different web page in your web site—they’ll present search engine optimization advantages, too.
This information reveals you learn how to code a wide range of HTML hyperlinks. And learn how to fashion your hyperlinks with easy CSS.
Let’s get began.
What Is a Hyperlink?
A hyperlink, usually referred to as a hyperlink, is a reference linking one useful resource to a different. It features a clickable ingredient like a phrase, phrase, picture, or icon.
Clicking a hyperlink initiates an motion. Like taking customers to a distinct webpage. Or launching a cellphone name.
And coding your individual hyperlinks is simple. So long as you perceive the syntax of an anchor ingredient (also called an <a> tag).
Anchor Aspect Syntax
Anchor parts have 4 elements:
- A gap tag: That is the beginning of the anchor ingredient and signifies the start of the hyperlink ingredient
- Tag attributes + attribute values: Throughout the opening tag, you possibly can embrace totally different attributes. Attributes present further info, like how the hyperlink ought to behave or the place it ought to take customers. (We’ll dive into totally different attributes in a while.)
- Anchor textual content or different content material: That is the content material customers click on
- A closing tag: This signifies the tip of the hyperlink ingredient
Let’s tie all 4 factors along with a easy instance. The beneath instance makes use of an href attribute. It specifies the vacation spot of the hyperlink—on this case, Semrush’s homepage.
The vacation spot can be a selected place on a webpage or a downloadable doc.
Be aware: You should use a number of attributes in your anchor parts.
Easy methods to Code a Hyperlink in HTML
Let’s stroll by learn how to code a easy hyperlink to your web site’s homepage in HTML.
First, begin along with your anchor tag:
<a> </a>
Subsequent, add your homepage’s URL utilizing the href attribute:
<a href="https://www.yourhomepage.com"> </a>
Now, add the anchor textual content individuals will click on to go to your hyperlink:
<a href="https://www.homepage.com>Go to our homepage</a>
Your anchor textual content ought to be descriptive. So customers will know the place they’ll find yourself after they click on your hyperlink.
Serps additionally use anchor textual content to grasp the web page you’re linking to. So good anchor textual content can enhance your search engine optimization.
Take the beneath anchor textual content of “publication finest follow” from ConvertKit. Readers and search engines like google know that in the event that they go to the hyperlink, they’ll find yourself on a web page about publication finest practices.

One thing non-descriptive like “click on right here” doesn’t give sufficient context. Making it complicated to individuals and search engines like google.
Semrush’s Website Audit software can test your web site for hyperlinks with non-descriptive anchor textual content.
First, arrange your web site audit by clicking the “+ Create venture” button.

Enter your area and provides your venture a reputation. Then click on “Create venture.”

Subsequent, configure your settings. This Website Audit configuration information offers you an in depth walkthrough if you happen to need assistance.

Then, click on “Points” and search “descriptive.” This reveals a report for hyperlinks with non-descriptive anchor textual content:

Click on the hyperlinks to evaluation an inventory of non-descriptive hyperlinks and hyperlinks with no anchor textual content.
Then, replace the anchor textual content of the hyperlinks listed to assist customers and search engines like google higher perceive what the linked pages are about.
Now that you understand how to code a primary hyperlink, let’s dive into extra attributes and values you possibly can add to your HTML hyperlink code.
You can also make media like photos or GIFs clickable by including a supply to your anchor tag:
<a href="https://www.instance.com"><img src="https://www.instance.com/filename.jpg" alt="a description of the media"></a>
Right here, you embrace a hyperlink to the media (a picture on this case) as an alternative of anchor textual content.
Within the above code:
- src stands for “supply” and specifies the situation/URL of your media
- alt comprises the alt textual content—descriptive textual content utilized by display readers and displayed when a picture doesn’t load—if utilizing a picture as a hyperlink (beneath)

2. Linking to Particular Web page Sections (Anchor Hyperlinks)
Anchor hyperlinks—additionally referred to as soar hyperlinks—take customers to a selected place on the web page with this code:
<a href="https://www.instance.com/weblog/#seo-tips">search engine optimization ideas</a>
They assist readers navigate the web page higher to seek out what they want (like a desk of contents).
To begin, label the anchor—the place the hyperlink will take the reader—by giving it an ID within the opening tag. Like this:
<h2 id="seo-tips">
You possibly can assign an ID to any HTML ingredient. Within the instance above, we assigned it to an <h2> heading tag.
Now, take a look at the ID to verify it really works. Add the ID to the tip of your URL with a hash like this:

Paste the hyperlink in your browser’s deal with bar. Press enter to make sure it directs you to the assigned ID location on the web page.
If it really works, you possibly can add the hyperlink to the href attribute.
3. Opening Hyperlinks in New Home windows/Tabs
You possibly can select whether or not your hyperlinks open in the identical window or a brand new tab with the goal attribute.
For a similar window, use the goal=”_self” attribute worth like this:
<a href="https://www.instance.com" goal="_self">Anchor textual content</a>
Hyperlinks open in the identical window by default. So, utilizing “_self” isn’t crucial. However it may well allow you to make clear the intent of particular hyperlinks.
To open hyperlinks in a brand new tab, substitute “_self” with “_blank”:
<a href="https://www.instance.com" goal="_blank">Anchor textual content</a>
It’s often finest for hyperlinks to open in the identical tab for accessibility causes.
4. Linking to E mail Addresses
Including the mailto worth opens your consumer’s e-mail supplier after they click on your hyperlink:
<a href="mailto:mail@semrush.com">E mail Us</a>
For instance, hyperlink to your assist e-mail so prospects can simply submit their questions.

Simply make sure that your anchor textual content signifies an e-mail utility will open from clicking the hyperlink. One thing like “E mail us” or “Ship an e-mail” conveys the message clearly.
This manner, customers gained’t be caught off guard when an sudden utility opens.
5. Linking to Cellphone Numbers
Provoke a Name
Linking a cellphone quantity initiates a name. You possibly can hyperlink to a cellphone quantity utilizing the tel worth:
<a href="tel:+1-123-456-7890">Name Us</a>
Provoke a Textual content Message
You too can provoke a textual content message through the use of the “sms” worth:
<a href="sms:123-456-7890">Ship SMS</a>
As with the e-mail attribute, make sure that the consumer is aware of a cellphone name or textual content message will provoke when clicked.
6. Creating Obtain Hyperlinks
The HTML code for creating downloads is just like linking to a URL and appears like this:
<a href="https://www.instance.com/path/to/file.pdf" obtain>Obtain the PDF (175kB) now</a>
When customers click on the hyperlink, their gadget will mechanically obtain the file.
When selecting which information to make use of on your hyperlinks, hold just a few issues in thoughts:
- Embody the file sort within the anchor textual content so customers know what they’re downloading
- Use file varieties which are broadly supported so customers don’t want extra software program to open them
- Point out the file dimension so that you consumer can decide if they’ve sufficient area for the file
7. Linking with Accessibility Attributes
The aria-label attribute allows you to describe hyperlinks to display readers. Like this:
<a href="https://www.instance.com" aria-label="Learn extra about constructing a model">Learn extra</a>
It’s helpful when the anchor textual content isn’t descriptive.
For instance, let’s say you show snippets of content material and embrace a “learn extra” hyperlink:

With the “aria-label” you possibly can add extra context behind the “learn extra” hyperlink.
This manner, individuals who use display readers will know what the hyperlink is for.
8. Linking with Title Attributes
The title attribute reveals textual content when customers hover over a hyperlink:

And also you get this textual content by including within the title attribute:
<a href="https://www.instance.com" title="Learn extra about this matter by clicking this hyperlink">Anchor textual content</a>
Use it to present extra context to your hyperlinks.
For instance, inform customers the place they’ll find yourself in the event that they click on the hyperlink. On this instance, the title textual content might say one thing like, “click on this hyperlink for an in-depth information on this matter at www.instance.com.”
9. Including Relationships to Your Hyperlinks
Including a relationship to your hyperlinks helps search engines like google and browsers perceive the connection between the linked doc and the present one.
For instance, if you happen to collaborated with one other enterprise, you’d add the rel=”sponsored” attribute worth to your anchor ingredient, like this:
<a href="https://www.instance.com" rel="sponsored">Anchor textual content</a>
This tells search engines like google that the hyperlink is a part of an promoting/sponsorship collaboration.
Listed here are another frequent relationship attributes:
- nofollow: Instructs search engines like google to disregard the hyperlink for search rating functions. Use if you’re linking to content material that you do not essentially endorse or if you need to stop search engines like google from passing hyperlink fairness to the linked web page.
- noopener: A safety measure that stops the opened web page from accessing info from the unique web page. Use if you use the goal=”_blank” attribute worth. It helps shield your web site from potential safety vulnerabilities.
- noreferrer: Stops browsers from sending the unique web page’s deal with as a referrer. Use if you don’t need the linked web page to trace referral site visitors out of your web site.
Styling and Designing Hyperlinks with CSS
With CSS, you possibly can fashion your hyperlinks to match your model by altering their colours and design.
CSS stands for cascading fashion sheets. It’s a stylesheet language that tells internet browsers learn how to show internet paperwork written in markup languages like HTML.
We’ll talk about two methods to edit the CSS:
- Inline CSS
- An exterior CSS file
Inline CSS
Inline CSS allows you to add styling proper into the HTML code for a single ingredient.
Simply add a mode attribute. Like this:
<a href="https://www.instance.com" fashion="colour: pink;">Anchor textual content</a>
On this code, we use “fashion” so as to add colour.
You possibly can change the colour utilizing:
- Coloration key phrases (like pink)
- HEX codes
- RGB and RGBA values
- HSL values
If you wish to take away the hyperlink’s underline, you should utilize the “text-decoration:none;” property. Like this:
<a href="https://www.instance.com" fashion="colour: pink; text-decoration: none;">Anchor textual content</a>
Inline CSS works when you should make one hyperlink look totally different than the remainder.
For instance, say your hyperlinks are all inexperienced. However you’ve gotten a downloadable file, and also you need the hyperlink to be orange. For that, use inline CSS.
Exterior CSS File
An exterior CSS file allows you to set world kinds.
In your exterior CSS file, add this code:
a
colour: pink; /* Change this to your desired colour */
text-decoration: none; /*Take away this line to hold the hyperlink’s underline */
As with inline CSS, you should utilize colour key phrases, HEX codes, RGB and RGBA values, or HSL values to set your hyperlinks’ colour.
Test Your Hyperlinks with Website Audit
To offer customers a fantastic expertise, make sure that your hyperlinks work always.
This manner, customers gained’t hit useless ends and may discover what they want.
Use Semrush’s Website Audit software to test your web site for damaged hyperlinks.
Click on “Points” and search “damaged.”

This reveals you which of them hyperlinks want your consideration. Repair them so customers can navigate your web site—and click on hyperlinks to exterior websites—with ease.
Attempt Website Audit at no cost at present.
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