Ever heard the saying “by no means change a successful staff”? What about “if it ain’t broke, don’t repair it”? The idea is just about the identical, and it applies to many fields and endeavors. A few months in the past I discovered it additionally applies to website positioning….
I had a mini web site that was receiving numerous site visitors from serps. After I dug into analytics to investigate the numbers I discovered that one single web page was attracting the majority of the site visitors, because it was rating within the third place of Google for a well-liked search time period.
I figured that individuals visiting different pages of that web site could be fascinated about that web page too, so I created a piece beneath every web page with associated hyperlinks. The purpose was to enhance the navigation and enhance the web page views per customer ratio inside the web site, and to not enhance my search rankings. In reality I didn’t use optimized anchor texts or something to artificially inflate my rankings.
But a few weeks later that web page moved from the third place to the third web page within the search outcomes for a similar search time period…. and it stayed there ever since.
Might it have been a coincidence? Positive. However there’s a likelihood that the modifications I utilized to the inner linking construction of the location triggered some purple flag with Google, regardless of being authentic modifications.
I additionally heard many tales from web site homeowners who re-designed their web sites, transferring hyperlinks and sections round, after which discovered that their rankings had vanished in a single day.
Clearly this isn’t a rule carved in stone. Many occasions related tweaks might have a constructive impact on search rankings and site visitors. The purpose I needed to make is that you need to carry out structural modifications in your web sites with care, particularly if there’s a massive threat concerned (e.g., for those who already get numerous natural site visitors).