Instagram Hashtags: The Full 2022 Information (+120 Concepts) | Digital Noch

Method again in August of 2007, when you have been singing alongside to Umbrella (ella…ella) on the radio, a product designer named Chris Messina proposed to Twitter the concept of “utilizing #(pound) for teams.”

Twitter’s response? It was too nerdy and would by no means catch on.

Welp, 15 years later and hashtags are staples in social media platforms, particularly on Twitter, TikTok, and what we’ll be speaking about right this moment: Instagram.

Learn on to discover ways to harness the facility of Instagram hashtags to develop your following, interact your viewers, and construct your model.

Desk of contents

Instagram hashtags 101

Find out how to…

What’s a hashtag?

A hashtag is a phrase, phrase, or acronym with the pound image (#) in entrance of it. On social media platforms, when you faucet or click on on a hashtag, you’ll be proven all the posts on that platform containing that hashtag. This makes it straightforward for customers to categorize their content material and to search out particular content material within the huge sea of social posts. Hashtags could be discovered on the most well-liked social media platforms, together with:

  • Instagram
  • Fb
  • LinkedIn
  • TikTok
  • Twitter

Why use Instagram hashtags?

Whereas different social media platforms assist hashtags, Twitter and Instagram are actually those the place hashtagging is crucial. Listed here are among the many advantages of utilizing Instagram hashtags.

  • Increase your attain. Hashtags make your Instagram posts, Reels, and Tales discoverable by customers of their common Instagram meanderings, supplying you with a number of avenues for publicity to a bigger viewers.
  • Enhance engagement. Instagram posts that use hashtags achieve a 12.6% improve in engagement in comparison with these with out. One other supply says 29%.
  • Construct your following. As a result of hashtags show you how to to get found by area of interest audiences, they show you how to to get extra Instagram followers—high quality followers which have the potential to change into clients.
  • Strengthen your model: Between branded hashtags that encourage user-generated content material and simply flat-out humorous hashtags that serve solely aesthetic functions, hashtags play a task in expressing your model voice and even constructing belief.

instagram hashtags improve engagement 29-79%

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Find out how to add hashtags on Instagram

Including a hashtag on Instagram is actually as straightforward as placing the pound image in entrance of a phrase or phrase! That is additionally the way you add hashtags to YouTube movies. Listed here are just a few facet notes:

  • No punctuation. Don’t embrace punctuation or areas in your hashtag. For instance, #don’t-hate or #do-not-hate won’t work. #donthate will.
  • Make it clear. It might assist to capitalize the primary letter of every phrase in hashtagged phrases for simpler comprehension (for instance, #findyourpassion vs #FindYourPassion. Be aware that capitalization doesn’t change the place the hashtag hyperlinks to.
  • Double-check it. All the time search the hashtag first to ensure it’s not related to one thing inappropriate. Typically, combining phrases with out areas makes new phrases you didn’t intend.
  • Don’t repeat hashtags. Utilizing the identical hashtag twice in a submit doesn’t improve your possibilities of getting found or displaying up increased in searches.

Kinds of Instagram hashtags

There are all types of hashtags to make use of on Instagram:

  • Location hashtags: These are important for native social media advertising and marketing and may also help you entice close by clients. Be aware that including a location hashtag is just not the identical as including a location on Instagram!
    • #detroitrealestate
    • #landscaperboston
  • Common hashtags: These are sometimes super-broad, so that they aren’t seemingly to herald probably the most related engagement however they may also help you get publicity nonetheless.
    • #waybackwednesday
    • #dogsofinstagram
  • Trending hashtags: These hashtags emerge from present occasions of various tones.
    • #marchmadness2022
    • #quarantineworkout
  • Branded hashtags: Companies typically create hashtags distinctive to their identify or a selected marketing campaign to encourage engagement and user-generated content material.
    • #goldiesquad (@goldieblox)
    • #myDSW (@dsw)

instagram hashtags - example of branded hashtag

What number of hashtags on Instagram?

Instagram permits you to use as much as 30 hashtags, and whereas traditionally we’ve been suggested to make use of round 10, new information from Later exhibits that 20-30 hashtags is definitely the best way to go (for Feed posts). Right here’s what they advocate:

  • Use 20 hashtags for optimum attain fee.
  • Use 30 hashtags for optimum engagement fee.

graphs showing how many hashtags to use on instagram

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However don’t drive it. In case your submit doesn’t want 30 hashtags, don’t go looking for them. Keep in mind, your purpose is to not present up in each search, it’s to point out up in the best searches.

Find out how to conceal Instagram hashtags

In case your submit is, certainly, worthy of 20-30 hashtags, there are just a few methods to cover them so that they don’t muddle up your submit.

  • Put them in a remark. Embody only a few in your Instagram caption after which put the remainder in a remark in your submit.
  • Push them down. Write your caption, then create new traces with only a interval on every line. As soon as there’s sufficient white area after your caption, paste in your hashtags.
  • Cowl them. In Instagram Tales, you can also make your hashtag textual content coloration the identical as your background, or cowl it with a sticker.

how to hide instagram hashtags

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Find out how to use hashtags on Instagram

Hashtags are a strong instrument to advertise your Instagram account without cost. Listed here are some methods to make use of hashtags on Instagram.

1. Deal with them like key phrases

Hashtags are the key phrases of Instagram search engine optimization. You’ll wish to use a mixture of high-volume hashtags that will help you achieve broad publicity, in addition to lower-volume however higher-intent hashtags to draw potential followers and clients. Hashtag analysis instruments (which we’ll cowl under) may also help with this, but it surely’s additionally intuitive. For instance:

  • Broad, low intent: #landscaping, #yard
  • Much less broad, medium intent: #landscapinghouston, #residentiallandscape
  • Particular, excessive intent: #landscapingserviceshouston

examples of instagram hashtags

2. Save a default listing

When you shouldn’t repeat hashtags in the identical submit, you may (and may) repeat hashtags that work in numerous posts. Preserve a notice helpful so you may simply copy and paste them into your posts.

However bear in mind. Relevancy is crucial. Take away hashtags out of your listing the place it doesn’t apply. If somebody is exploring a hashtag and your tremendous irrelevant submit pops up, it’ll make your model look unreputable, untrustworthy, and/or determined.

3. Create your individual hashtag campaigns

A number of the finest Instagram advertising and marketing campaigns are hashtag-based. Take the unforgettable #IceBucketChallenge. The advertising and marketing workforce for the ALS Affiliation was capable of increase consciousness with this hashtag marketing campaign, however in addition they raised a considerable sum of money ($115 million to be actual!). Take into consideration how you are able to do one thing related by getting your followers to WANT to make use of your hashtag, which is able to assist unfold model consciousness about your online business to different Instagrammers.

Hashtags campaigns don’t at all times must be short-lived contests or tendencies. In truth, among the most profitable branded hashtags are the timeless ones, like Chewy’s #petsbringustogether.

chewy's hashtag campaign #petsbringustogether

4. Create an evergreen branded hashtag for UGC

Take the hashtag created by the sneaker firm, Allbirds. Somewhat than utilizing generic hashtags on each submit, they use #weareallbirds, and comfortable clients use it as effectively to share their new kicks!

example of branded instagram hashtag

Suggestions for making a branded hashtag on Instagram:

  • Make it distinctive. Be particular and embrace your model identify
  • Make it straightforward to recollect. If a hashtag is simply too lengthy and complex like #wordstreammakesadvertisingeasy, your followers received’t bear in mind or use it.
  • Verify it. All the time search the hashtag to ensure it’s not already getting used, or worse, used for one thing inappropriate or insensitive.

5. Use hashtags for giveaways

Run an Instagram giveaway asking entrants to take an image, tag your online business, and use a selected hashtag. Not solely does it make it simpler so that you can observe entries, however it may show you how to populate your branded hashtag with superior content material.

how to use instagram hashtags - hashtag contest example

6. Create a hashtag problem

Hashtag challenges join your followers and construct a neighborhood round your model. Right here is a superb instance from Lululemon UK and Stava, which partnered to run a enjoyable problem encouraging followers to finish a 40-80K run and tag their Instagram posts #4080challenge.

However as I’ve mentioned earlier than, at all times verify the hashtag. In the event you search #4080challenge on Instagram, you get extra automotive outcomes than runners.

how to use instagram hashtags - search hashtag results

#4080challenge…a Lululemon marketing campaign and a automotive

7. Tag different manufacturers

Along with tagging different manufacturers in your Instagram posts, use their branded hashtags too. It’s a great way to assist different companies of their Instagram advertising and marketing methods, and also you by no means know—they only would possibly characteristic you or use your hashtag to return the favor.

Instagram hashtag post with yogurt and granola


Need extra inspiration? Try these 157 Genuine Fall Hashtags to Harvest Extra Clients.

8. Comply with hashtags

There are just a few hashtags it is best to comply with on Instagram.

  • Your individual branded hashtags: To remain on prime of engagement and monitor your repute. Customers could not at all times tag your online business in the identical submit the place they use your hashtag.
  • Your opponents’ hashtags: To maintain tabs on them.
  • Trade hashtags: To remain on prime of stories and tendencies in your area of interest.

To comply with a hashtag, merely search that hashtag and choose the “comply with” button in search outcomes.

Find out how to discover hashtags on Instagram

To use hashtags in your Instagram content material in a significant and efficient means, you want to do your analysis. So the place to start out? Listed here are just a few concepts…

Hashtag analysis instruments

There are tons of Instagram hashtag turbines on the market—like All Hashtag and Sistrix—that can generate related hashtags and offer you some information on what hashtags are fashionable.

instagram hashtags generator - sistrix

Instagram search

Sort hashtag concepts into the Instagram search bar and see what auto-fills. Simple peasy.

instagram hashtag tools - instagram search

Verify your opponents

Keep watch over your opponents and {industry} influencers. In the event you’re unsure what tags can be price utilizing, simply check out what others are utilizing efficiently in your {industry}, That gives you a great place to begin from which to mildew your individual technique.

Instagram hashtag analytics

It’s time to speak reporting. You’ll be able to’t know in case your hashtags are bettering your social media advertising and marketing with out the numbers. Fortunately, you’ve got plenty of instruments at your disposal. Listed here are precisely three.

1. Instagram Insights

First up is Instagram’s analytics. You’ll be able to entry this on cellular when you’ve got an Instagram enterprise account. You can even view a person submit’s hashtag efficiency by tapping “View insights” underneath that submit.

instagram hashtag analytics


2. Sprout Social

In case you are seeking to get a bit extra element on particular person hashtag efficiency, it is perhaps price investing in one other reporting instrument that digs into the small print, like Sprout Social. This sturdy social reporting instrument will will let you generate Instagram hashtag efficiency studies to do a wide range of issues, together with:

  • Examine your most used Instagram hashtags to those that get probably the most engagement.
  • See how branded hashtags carry out relative to broader hashtags.
  • Use their tagging characteristic to construct campaign-specific hashtag studies.
instagram hashtag tracking tools

3. Iconosquare

Whereas the pricing is a bit increased for Iconosquare, there’s a ton you are able to do, from scheduling social posts, monitoring and responding to feedback, and accessing detailed analytics all from one place.

With regards to hashtag monitoring, this instrument gives fairly refined analytical information with regard to hashtag engagement and whether or not or not sure hashtags are contributing to model and/or marketing campaign development.


For extra, see Brand24’s listing of hashtag trackers.

The preferred Instagram hashtags of all time

Common hashtags aren’t going that will help you to face out, however they’ll’t damage in supplying you with some publicity. Plus, they’re a great “seed” hashtag you could modify for relevancy.

Acording to Hootsuite, listed below are the 20 hottest Instagram hashtags:
  1. #love (1.835B)
  2. #instagood (1.150B)
  3. #style (812.7M)
  4. #photooftheday (797.3M)
  5. #stunning (661.0M)
  6. #artwork (649.9M)
  7. #pictures (583.1M)
  8. #comfortable (578.8M)
  9. #picoftheday (570.8M)
  10. #cute (569.1M)
  11. #comply with (560.9M)
  12. #tbt (536.4M)
  13. #followme (528.5M)
  14. #nature525.7M
  15. #like4like (515.6M)
  16. #journey (497.3M)
  17. #instagram (482.6M)
  18. #model (472.3M)
  19. #repost (471.4M) (Find out how to repost on Instagram right here!)
  20. #summer season (454.2M)

Keep in mind, one of the best ways to make use of these hashtags is for inspiration—not for hashtag stuffing.

Every day Instagram hashtags

We even have a complete submit on hashtags for every single day of the week, however right here’s a super-distilled model:

  • Monday: #mindfulmonday, #mondaymood, #mondayquotes
  • Tuesday: #tooltiptuesday, #traveltuesday, #tuesdaytrivia
  • Wednesday: #waybackwednesday, #wellnesswednesday, #woodworkingwednesday
  • Thursday: #throwbackthursday, #thankfulthursday, #thursdaythought
  • Friday: #fearlessfriday, #flashbackfriday, #featurefriday
  • Saturday: #saturdaysweat, #saturdayselfie, #saturdaysale
  • Sunday: #sundayfunday, #spotlightsunday, #sundaysweets

best instagram hashtags - #thursdaythoughts


Instagram hashtags for development

One of the best Instagram hashtags to make use of for development are these which might be particular to your area of interest. You’ll be able to then modify them to incorporate your location and even enterprise identify. Steph has you coated with over 300 extra industry-specific hashtags to make use of in your posts, however right here’s a style:

  • Actual property: #newlisting, #openhouse, #mortgagetips, #townhouse
  • Schooling: #highered, #virtuallearning, #alumni, #go[schoolname]
  • Automotive: #carsforsale, #cardealership, #collisionrepair, #tirerotation
  • Healthcare: #getyourcheckup, #telehealth, #cancerawareness, #hearthealth


instagram hashtags for business - #carmechaniclife

#carmechaniclife…not proven within the picture because of the hiding trick talked about above

Psychological well being hashtags

#stigmafree, #mentalhealthadvocate, #mentalhealthawareness, #anxietyisreal, #endthestigma, #selfcare, #acceptyourself, #gowithin, #mindsetshift, #selfacceptance, #youareworthy, #healthyboundaries, #itsokaytonotbeokay

mental health hashtags for instagram


Variety & inclusion hashtags

#empowerment, #inclusion, #socialimpact, #neighborhood, #loveislove, #accessible, #disabilityawareness, #diversityequityinclusion, #delight, #blacklivesmatter, #allmeansall, #bettertogether, #unityindiversity, #loveforall, #minorityowned, #veteranowned, #womanowned, #blackowned

diversity and inclusion instagram hashtags

Small enterprise Instagram hashtags

#shoplocal, #buylocal, #supportsmallbiz, #familyowned, #smallbusinesssaturday, #smallbusinessweek, #smallbusinesslove, #smallbusinesstips, #smallbusinessowner, #handmade, #handcrafted, #etsyshop

small business hashtags on instagram

Motivating hashtags

#hustle, #motivationonoftheday, #ifnotyouwho, #justdoit, #alwaysbekind, #workhard, #bebolder, #nevergiveup, #walkyourtruepath, #starttoday, #carpediem, #ifnotnowwhen, #accountability, #bethechange

motivating instagram hashtag examples#bethechangeyouwanttosee

Begin utilizing hashtags on Instagram

Who knew that one image may maintain the facility to increase your attain, entice extra followers, and develop your online business? Oh and I virtually forgot—maintain these in your again pocket for when the timing is correct:

#Instagram #Hashtags #Full #Information #Concepts

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