Oh. Em. Geeeee!
I imply, we knew it was inevitable we would hit this milestone however Instagram/Meta has been tremendous tight lipped about person numbers. The final replace they gave us was when IG hit 1 billion month-to-month energetic customers – again in 2018!
Okay, should you have been following the information intently, “sources” hinted on the 2 billion milestone again in December 2021 however that is the primary that Meta has truly acknowledged this person knowledge.
What does all of this imply for you?
Properly, in case your engagement is down, in case your attain is down, should you’re struggling to develop your followers, you are not alone. In reality, you are certainly one of 2 billion folks feeling the saturation 😉
The truth is that with extra folks on the platform, you are working that a lot more durable to achieve your viewers. Your followers are following extra folks, it is extra content material to type by way of. And which means yours is having to work more durable to compete.
Moreover, we have needed to settle for the recalibration post-pandemic and the way that’s impacting customers, however particularly manufacturers. If you have not watched my Reel on this matter, ensure you watch this actual (pun completely meant!) fast:
And let’s simply be actual. There’s additionally a number of burnout. Instagram has put us by way of the wringer with adjustments and updates galore. That takes a toll on customers and the way and the place they spend their time on the app.
So, sure, it has been a number of change within the final couple of years. This does NOT imply that Instagram would not work. It simply means now we have to work it otherwise.
It is time to recalibrate your Instagram technique. It is time to think about different content material concepts, new calls-to-action, a distinct marketing campaign for progress.
We’re developing on the top of 2022. We’re going into vacation buying season. You are reviewing these annual benchmarks and trying to hit your This autumn targets. Are you on observe? Do you have to be doing one thing totally different?
If that’s the case, I would love to assist!
I’ve simply opened up a number of session slots in November to assist manufacturers and companies with precisely this. You possibly can e book a one-hour session with me (or a couple of) to get a fast audit of your Instagram account, dive deep into your technique, and get actionable steps you possibly can implement instantly that will help you obtain these This autumn targets and set your self up for fulfillment going into 2023.
#Instagram #BILLION #month-to-month #energetic #customers