Is Natural Cotton Actually Higher? A Shopper’s Information | Digital Noch

While you see a garment with an natural cotton label—and the accompanying price ticket—you would possibly assume that it’s larger in high quality and higher for the atmosphere than clothes produced from conventionally grown cotton. And this can be true, however it’s not all the time that straightforward.

Discussions about natural cotton—and the cotton commerce usually—are inclined to get complicated quick, elevating questions on matters like traceability, soil administration, and authenticity. However you don’t want any particular experience to buy responsibly.

Right here’s a primer on the topic, plus some sensible recommendation about how you can make high-quality cotton purchases and get essentially the most out of them.

Is natural cotton higher high quality?

The quick reply: Nope

Natural doesn’t imply higher, at the least when it comes to look or really feel. “It’s a delusion that natural cotton leads to softer, higher-quality materials,” stated Kavita Mathur, PhD, an affiliate professor on the division of Textile and Attire, Expertise and Administration at North Carolina State College’s Wilson School of Textiles.

Natural cotton often isn’t softer—it’s usually the alternative

The standard and really feel of a cotton material are principally decided by the size of the cotton fibers. Additional-long staple cottons, resembling sought-after pima and Supima, end in completed materials which are smoother, stronger, and extra versatile than shorter-staple varieties. However extra-long staple cottons can solely be grown in sure climates and situations, they usually’re particularly troublesome and dear to provide with out assistance from artificial pesticides and fertilizers (natural no-nos).

When clothes is produced from natural cotton, likelihood is it’s from a short-staple selection. And shorter cotton fibers end in—yep—materials which are rougher and fewer sturdy. Additionally, due to the way in which that natural cotton should be harvested, it’s harder to create lengthy, clean, steady yarn from it, so it might probably have a nubbier feel and look, stated Robert Hutmacher, PhD, an extension cotton specialist and professor emeritus of cooperative extension on the College of California Davis. That nubby texture is a compromise chances are you’ll or might not be keen to just accept.

Cotton that’s each gentle and natural is expensive

If compromise isn’t your factor, it’s certainly potential to search out cotton that’s each natural and pima—however since natural cotton accounts for lower than 1% of cotton grown globally, and natural pima is even rarer—it’s costly. For instance, an natural pima T-shirt from Rag & Bone will run you about $115; our favourite sleep romper from our information to one of the best pajamas, the Lunya Natural Pima Romper, prices about $168.

Is natural cotton higher for the atmosphere?

Sure, in methods

In lots of regards, natural cotton is a lower-impact crop than conventionally grown cotton. Considerably, there are the potential advantages of eschewing artificial herbicides and different pesticides. And research counsel that natural farming may contribute to higher soil well being, particularly if regenerative farming practices are used.

However there are trade-offs

Natural cotton crops usually produce a decrease yield than their standard cotton counterparts. The New York Instances estimated it’s about 28% much less on common; the decrease yields are additionally the explanation for the value variations. So in an effort to provide the identical quantity of fabric as a standard crop, stated Mathur, “Natural cotton can require extra land, water, and power, which ultimately causes larger greenhouse fuel emissions.”

It’s a bit like robbing Peter to pay Paul, defined Daniel Sumner, PhD, a distinguished professor of agricultural and useful resource economics on the College of California Davis. “It’s a matter of buying and selling off two totally different areas of affect,” he stated. “The unfavorable environmental results attributable to pesticides and fertilizers are decrease for natural cotton. However natural cotton can have bigger land and water footprints per bale, due to decrease yields.”

Cotton’s supply issues, too

In fact, in an effort to precisely assess the ecological affect of a cotton garment, it’s essential to first decide its origins. “It’s essential to understand how the cotton is grown—from which nation, and which farm,” Mathur stated. However until you’re shopping for traceable cotton, like Supima and different cottons grown within the US, getting that data is usually not potential.

Past that, the credibility of certification practices within the natural cotton trade has come underneath scrutiny. In 2022, The New York Instances reported that a lot of the so-called “natural cotton” exported from India—the world’s largest single producer of the crop—might not be real.

How can I be a greater cotton shopper?

With a lot room for confusion, shoppers may be left feeling disempowered and unsure. However you should utilize some easy, confirmed methods relating to shopping for and caring for cotton clothes.

Search for the appropriate labels

For those who’re shopping for natural cotton, search for the GOTS (International Natural Textile Normal) label—the gold normal for natural cotton certification—or Textile Alternate’s OCS (Natural Content material Normal). (Getting faux natural cotton continues to be a chance, however these labels are essentially the most legit.)

And preserve a watch out for licensed natural cotton that’s been grown within the US. “The natural label is usually used legally and appropriately by US growers,” Sumner stated. (Observe: The US accounts for less than 2.8% of world natural cotton manufacturing, so it’s nonetheless comparatively uncommon.)

Purchase traceable cotton when you possibly can

For the best transparency into the supply of a garment, think about buying traceable cotton. A rising variety of manufacturers are actually providing traceable cotton clothes, which gives a full accounting of the journey from farm to mill to producer, all the way in which to the retailer.

Go for high quality, not amount

While you purchase higher, you should purchase much less over the long term. Clothes produced from extra-long staple cottons like Supima and pima—like a few of our favourite ladies’s white T-shirts—are significantly robust and sturdy.

By the identical token, be cautious of low cost natural cotton choices. Natural cotton is dear to develop correctly, so “if it’s too good a discount, I’d wish to examine additional,” warned Hutmacher.

Deal with your cotton with TLC

Launder clothes accurately to delay their lifespan. For the bottom ecological affect, wash in chilly water and skip the dryer: Air-drying makes use of much less power and can also be simpler on fibers.

Responsibly dispose of clothes whenever you’re finished with them

Resell or donate garments which are nonetheless in fine condition, flip previous duds into bar mops or craft tasks, and recycle any textiles you possibly can’t use. We have now recommendation on how you can do it.

This text was edited by Ingela Ratledge Amundson and Jennifer Hunter.


  1. Kavita Mathur, PhD, affiliate professor of textile and attire at North Carolina State College Wilson School of Textiles, e-mail interview, July 21, 2022 and Could 31, 2023
  2. Daniel Sumner, PhD, distinguished professor of agricultural and useful resource economics at College of California Davis, e-mail interview, June 1, 2023
  3. Robert Hutmacher, PhD, extension cotton specialist and professor emeritus of cooperative extension at College of California Davis, telephone interview, June 5, 2023

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