Generally it helps to pressure manufacturers out of their consolation zone—and that’s the place Dakota Media is available in.
Actor Josh Duhamel and media visionary Josh Algra, co-founders of the inventive and manufacturing company, joined Adweek CEO Will Lee at Brandweek to debate their ardour for serving to corporations create consumable content material whereas staying true to their model story.
The duo based the company in 2019 and have since labored with main manufacturers just like the Nationwide Soccer League’s Los Angeles Rams, the PGA Tour and Hyundai. Their strategy is straightforward and impactful: “We actually need to make noise and assist these corporations be who they’re and discover a cool strategy to do it,” Duhamel stated.
Algra added: “For us, being positively disruptive is essential. It’s not at all times simple to get there—you sort of should pressure folks to get out of their consolation zone.”
An instance is their marketing campaign for 3M, a tech firm that manufactures industrial and client merchandise. Dakota Media was tasked with selling the 3M Open golf event and efficiently executed marketing campaign targets by highlighting how 3M-manufactured machines constructed TaylorMade golf equipment.
“We attempt to humanize a few of these manufacturers,” Algra stated, sharing that the workforce spent loads of time digging into the model’s lengthy historical past, which is rooted in science and tech.
Holding issues recent
With Duhamel’s expertise in entrance of and behind the digicam, and Algra’s expertise in tech, sports activities and tourism, Dakota Media is making its mark in branded content material. Its LA Rams marketing campaign for the NFL Draft garnered loads of consideration, that includes A-list expertise like Bryan Cranston.
The inventive companions attributed the marketing campaign’s success to their collaboration with the Rams advertising workforce and a sure stage of consolation on set for the expertise that stems from Duhamel’s prior relationships with among the stars and athletes. Algra credit his accomplice with working by means of a lens of at all times eager to make the work completely different and interesting.
“That’s what we attempt to do: Strive various things, attempt to shake it up a bit of bit. A few of it really works, a few of it doesn’t,” Duhamel summed up.
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