Lisa’s App of the Week – E mail on Acid | Heinz Advertising | Digital Noch

By Lisa Heay, Director of Enterprise Operations at Heinz Advertising

In the event you’ve adopted together with me in any respect this 12 months, you’ll know I’ve been on a journey to optimize and refine our electronic mail deliverability. We talked about how your viewers, the content material, and the know-how behind all of it come collectively to find out in case your emails will likely be learn. 

We additionally talked about some instruments that can assist – Mail-Tester and MX Toolbox and Google Postmaster.

Right here’s one other essential instrument we use to make sure our emails look their finest – E mail on Acid.

You probably have been on this function for a few years like I’ve, you could bear in mind a time (what seems like 100 years in the past) when to check the emails you despatched, you needed to actually ship them to your self and your many various electronic mail addresses. I’d ship it to my Gmail deal with, my Hotmail, my Outlook. I’ve even despatched to mates who I knew had Apple merchandise, with questions like “Does this electronic mail look good?” “Does the formatting look okay?” “Is every little thing lined up the place it needs to be?”

For sure, a instrument like this is able to have saved the early-career model of myself numerous time, and it’s one thing that each Advertising Operations skilled ought to have of their arsenal now. 

What’s it?

E mail on Acid is a complete electronic mail testing and optimization platform designed to assist electronic mail entrepreneurs make sure that their electronic mail campaigns render correctly throughout varied electronic mail purchasers, units, and browsers. It offers a collection of instruments and providers that help in bettering the deliverability and look of selling emails.

Key options

Key options of E mail on Acid embody:

E mail Testing Throughout A number of Environments. It permits customers to preview how their emails will seem in 100+ totally different electronic mail purchasers (akin to Gmail, Outlook, Apple Mail, and so on.), browsers, and units (desktop, cellular, tablets). This helps in figuring out and fixing any rendering points within the design and format which will come up.

URL Validation. It checks hyperlinks and pictures inside emails to make sure they’re working accurately and received’t result in damaged or inaccessible content material.

Spam and Deliverability Testing. It checks emails in opposition to varied spam filters and offers suggestions on potential deliverability points. This ensures emails usually tend to attain the recipient’s inbox and never be flagged as spam.

E mail Analytics. This lets you higher perceive how readers are participating together with your emails. It presents analytics past opens and clicks you usually get in your electronic mail advertising platform. Here’s a preview of their reporting capabilities.

Accessibility Testing. The platform helps in evaluating the accessibility of emails for people with disabilities. It identifies any potential accessibility points and offers suggestions for enchancment—issues like shade distinction ratio, hyperlink underlining, and so on.

How do you utilize it?

E mail on Acid is easy to make use of—you’ll be given an electronic mail preview deal with to incorporate in your electronic mail take a look at sends. Merely ship to that deal with, and in seconds your electronic mail will load into the E mail on Acid platform and be able to evaluate.

You should utilize the e-mail previewer by itself, or make the most of the marketing campaign precheck. Marketing campaign Precheck is an automatic pre-deployment guidelines that offers you the instruments wanted to streamline and optimize your emails. It first walks you thru the “first impressions”: your sender identify, topic line and preheader textual content. It then walks by means of your electronic mail’s accessibility, the inbox previews, and at last a abstract of your precheck.

Plans, pricing, and assets

E mail on Acid presents a couple of service ranges to select from, starting from $76 per thirty days on up relying in your group’s dimension and desires. We use the fundamentals, and it’s nonetheless an enormous worth and has saved us on a number of events.

In addition they have an expansive useful resource part for all of your questions – with movies diving into their varied merchandise and options. In addition they have an important weblog web site, stuffed with tons of articles associated to electronic mail advertising finest practices and how-to’s.

We love this instrument – it’s an integral a part of our electronic mail advertising course of. Test it out at this time!