Shopping for vs constructing a media listing
You should purchase pre-built media lists from distributors, however usually these paid lists might be:
- Costly
- Outdated
- Not related to your story
Constructing your individual media listing can take effort and time, nevertheless it lets you tailor the listing to your particular objectives.
It additionally offers you confidence to know that you just’re pitching not solely the best reporters, however the ones who’re lively on the level of pitching.
The perceived good thing about paying for a media listing is the time it could possibly prevent.
However from private expertise, I haven’t seen that as being the case.
I’ve been shared on a – not essentially paid – however pre-built media listing for my very own area of interest.
On the time I believed: “Nice. I can get on and begin pitching.”
However once I bought to writing these pitches I quickly realized that, even inside my very own area of interest, there was an entire lot of nuance.
It’d sound like a “No 💩Sherlock” second, however journalists with the identical overarching beats have very totally different types of writing and tales to inform.
And it took me assessing every journalist on the listing to work out that in all probability none of them would care what I needed to say.
The time it took to do this may have been time spent researching the best journalists that will care.As an alternative, I’d misplaced hours and was again to sq. one.
Some PRs won’t let this type of factor fear them, and would ship the pitch out regardless.
However that form of strategy goes hand in hand with old-school, spammy “Spray and pray” PR techniques.
Journalists say the primary factor they should see from a pitch is relevance.
If you wish to get protection, you should take heed to them, and make investments time in constructing your individual media lists.
#Media #Record #Construct #Professional #Template #Examples
