Newsjacking Dos and Don’ts From a BBC Journalist Turned PR | Digital Noch

Newsjacking Dos and Don’ts From a BBC Journalist Turned PR | Digital Noch

What are the advantages of newsjacking?

  1. Low value
  2. Low raise
  3. Recyclable
  4. Excessive ROI
  5. Anybody can do it
  6. Assured viewers curiosity
  7. Robust journalist demand
  8. Straightforward to scale and syndicate

Let’s dive into that:

1. Low value

Not like different types of PR, like inventive campaigns, Newsjacking is a comparatively low value exercise. Actually, you possibly can hijack information tales with a single remark – which prices nothing.

2. Low raise

The breaking information cycle is outlined by velocity and tempo. Commentary, information, images, movies – something you pitch to trip the wave of viral information must be created shortly, making it a comparatively low-lift exercise.

3. Recyclable

There are cyclical patterns in trending information cycles. If you notice matters that are likely to repeat themselves, you possibly can create a financial institution of related content material (eg. skilled quotes, opinions, pictures and so forth.) and repurpose it at any time when that information story comes again round once more. Sporting occasions, award ceremonies, seasonal content material. These recurring, reactive themes provide help to get extra mileage out of your PR.

4. Excessive ROI

The truth that newsjacking is a low raise, low value, recyclable, quick-turnaround exercise means it is simpler to scale your newsjacking, and earn extra bang to your PR buck.

5. Anybody can do it

Journalists search for commentary from a variety of individuals – not simply specialists – to distinguish their information tales. Anybody in yours or your purchasers’ firm can present a singular perception and perspective. Publicly obtainable information (ie. census information) will also be accessed by anybody. This may type the premise of authentic, newsjacking analysis.

6. Assured viewers curiosity

You don’t have to spend time researching pitch concepts if you’re newsjacking, since you already know individuals are . You simply have to pique their curiosity additional.

7. Robust journalist demand

Of all content material, journalist’s want completely different angles for information tales essentially the most. A survey from Cision revealed that “In an effort to maintain up with the unending information cycle, practically three in ten journalists (29%) file 10 or extra tales per week.” and practically 43% of journalists cowl 5 beats or extra.

8. Straightforward to scale and syndicate

The entire level of newsjacking is taking a well-liked subject, and shining a unique gentle on it. It’s all about transposing information throughout completely different concepts, themes, and verticals – that means it’s a versatile technique that may be utilized by any model, and for any consumer. The truth that the content material is already trending, means it is also way more more likely to be syndicated by a variety of publishers.

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