Our Finest Performing Social Media Content material of 2023, And Why We Assume It Labored | Digital Noch

Our Finest Performing Social Media Content material of 2023, And Why We Assume It Labored | Digital Noch

Final yr, I shared Buffer’s high social posts and why I believed the posts carried out so effectively. It was a lot enjoyable wanting again on the previous yr, so now I’m again to do it once more for 2023!

As we speak, I’m sharing Buffer’s top-performing social posts from every platform and provides you with an evaluation of why I feel these posts carried out so effectively. I really like wanting again on the high posts of the yr – it’s a good way to see what labored to assist form our social media technique for the upcoming yr. We’re additionally within the course of of adjusting up our technique, so this data will likely be actually useful for us.

What metrics are we utilizing to calculate these high posts?

At Buffer, we use engagement fee and impressions as our base metrics, so I’ll be sharing one of the best posts on Buffer’s LinkedIn, Instagram, X (previously Twitter), and TikTok for every of those metrics. Fb isn’t a precedence for our social media technique because it’s not a channel the place we’ve traditionally had nice efficiency. I’d additionally wish to level out that the posts I’m sharing as we speak weren’t boosted — that is all natural!

Now, let’s dive in to see Buffer’s high posts of 2023!

LinkedIn

Prime put up primarily based on engagement fee: An AMA request

That is an fascinating one as a result of it truly didn’t find yourself with many feedback, however nonetheless had a excessive engagement fee. This put up was shared as a PDF carousel, which we’ve seen a development the place these sorts of posts get a extremely excessive engagement fee on LinkedIn. Our posts that includes the workforce and specializing in our tradition have traditionally carried out effectively, so it’s no shock that this put up asking individuals who they’d love to do an AMA with from Buffer was our high put up.

Our Finest Performing Social Media Content material of 2023, And Why We Assume It Labored | Digital Noch Digital Noch

Prime put up primarily based on impressions: A ballot on worker advantages

Our Finest Performing Social Media Content material of 2023, And Why We Assume It Labored | Digital Noch Digital Noch

I really like utilizing polls on LinkedIn as a result of they’re a good way to begin discussions. My technique with polls on LinkedIn has been to make use of them as a approach to discuss work tradition, and I felt like advantages have been one thing that individuals had been speaking about lots these days, particularly since there’s been plenty of back-and-forth on whether or not distant work needs to be thought of a profit. This query asking individuals to decide on one profit that they suppose is most necessary began a dialogue within the feedback as a result of lots of people had completely different opinions.

Our Finest Performing Social Media Content material of 2023, And Why We Assume It Labored | Digital Noch Digital Noch

X (Previously generally known as Twitter)

Aspect notice: I’m nonetheless struggling to recollect this platform modified names

Prime put up primarily based on engagement fee: An open function at Buffer

I’m not shocked to see {that a} ‘we’re hiring’ put up ended up as a high put up of the yr. At Buffer, we’re recognized for our distinctive tradition, wage transparency, and superb advantages, so persons are all the time enthusiastic about the opportunity of becoming a member of the workforce. The truth that we listed the wage straight away most likely caught lots of people’s consideration, even when that they had little interest in making use of for the job.

Our Finest Performing Social Media Content material of 2023, And Why We Assume It Labored | Digital Noch Digital Noch

Prime put up primarily based on impressions: A query on distant work perks

I really like {that a} put up about distant work is a high put up right here. We’re extremely obsessed with distant work right here at Buffer, and love to speak about it with our group. I used to be hopeful that asking this query would garner plenty of responses since individuals would need to share their distinctive experiences with distant work, and that’s precisely what occurred right here.

Our Finest Performing Social Media Content material of 2023, And Why We Assume It Labored | Digital Noch Digital Noch

Instagram

Prime put up primarily based on engagement fee: A repurposed put up on advertising and marketing metrics

This was truly a put up that I repurposed from the yr earlier than as a result of it had been a top- performing put up the primary time we posted it. I’ve seen that posts that give sensible recommendation carry out effectively for us on Instagram, and that’s why this put up did so effectively. Our viewers consists of small enterprise homeowners who will not be social media consultants, so posts like these are very useful for them.

Our Finest Performing Social Media Content material of 2023, And Why We Assume It Labored | Digital Noch Digital Noch

Prime put up primarily based on impressions: A enjoyable twist on a hiring put up

As soon as once more, I’m not shocked to see {that a} hiring put up did so effectively, however this one additionally added the humor issue to it. After we have been brainstorming tips on how to put up about this job, Content material Author Tami steered utilizing old-school Microsoft Paint to create a graphic, and all of us beloved the thought and ran with it. I had a sense that this is able to ‘cease the scroll’ and seize individuals’s consideration as they’re Instagram. This put up was cute, enjoyable, and straight to the purpose, in order that’s why I feel it did so effectively!

Our Finest Performing Social Media Content material of 2023, And Why We Assume It Labored | Digital Noch Digital Noch

TikTok

For TikTok, our analytics are a bit completely different since engagement fee is just not supplied of their instruments. We use views to gauge our success on the app.

Prime put up primarily based on views: A CapCut meme about distant work

@bufferapp

Mid day Goal runs are definitely worth the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ unique sound – Buffer

I feel that is my favourite put up of the entire yr, on any of our platforms – it nonetheless makes me snicker after I watch it. I feel this one did so effectively due to a mixture of issues: it used a trending meme format (from CapCut, which has made developing with TikToks a lot simpler!), was relatable, was actually humorous, and was a brief video so all of us who’ve a brief consideration span now because of TikTok have been in a position to stick round for the punchline. We’re a totally distant workforce at Buffer, so it was additionally poking a bit enjoyable at ourselves. Aspect notice: We’re completely cool with mid-day Goal runs so long as they’re not getting in the best way of your work.

I nonetheless can’t imagine we received over two million views on this TikTok! I’d additionally wish to share transparently, although, how these views didn’t translate into new followers, so this was an ideal lesson that going viral isn’t the reply to all the things.

Our Finest Performing Social Media Content material of 2023, And Why We Assume It Labored | Digital Noch Digital Noch

What are we taking away from these posts for our social technique in 2024?

  • Our open roles collect plenty of consideration. We aren’t all the time hiring, so I can’t plan to put up about this on a regular basis, nevertheless it reveals that our tradition is why persons are so inquisitive about working for us, so posts specializing in tradition ought to positively proceed to be part of our technique in 2024.
  • Sensible recommendation is beneficial for our viewers. Loads of our viewers are individuals who run their very own companies and occur to be working their social media accounts, too, however they will not be social media consultants. Any recommendation we can provide them to assist them develop and succeed is necessary.
  • Buffer’s tradition is a strong subject. Our tradition could be very distinctive, and transparency is one in all our core values, so it’s necessary for us to share what we’ve realized at Buffer to assist and encourage others.
  • Following tendencies can work if you do it proper. I’ll all the time be looking out for any tendencies we are able to bounce on, however provided that I really feel like I can really join them with our model. Don’t do a development if it’s not genuine to you and your model.

Need to try what have been your greatest posts of 2023? Right here’s how.

  • Go to analyze.buffer.com
  • Choose a channel on the left
  • Replace your date vary (high proper) to Jan 1, 2023 – December 20, 2023
  • Choose Posts
  • Scroll right down to the Publish Insights part
  • Choose if you wish to type by impressions, likes, engagement fee, and many others.
  • Make certain it’s sorted in descending order
  • Your primary put up will likely be on the very high of the listing!
Our Finest Performing Social Media Content material of 2023, And Why We Assume It Labored | Digital Noch Digital Noch

Thanks for studying! Have any questions on our high posts? Depart a remark, and please share your individual high posts of 2023; we’d like to see them!


#Performing #Social #Media #Content material #Labored

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