Partnering with AI All through the Partnership Journey w/ Katie Richman | Digital Noch

Partnering with AI All through the Partnership Journey w/ Katie Richman | Digital Noch
Studying Time: 33 minutes

Each episode of the traditional Western TV Present, The Lone Ranger, began out, “Along with his devoted Indian companion Tonto, the daring and resourceful masked rider of the plains led the combat for regulation and order within the early west. Return with us now to these thrilling days of yesteryear. The Lone Ranger rides once more!” And all through the many years since, the idea of working alone has usually been equated with being a Lone Ranger. And we’ve used that phrase right here on this very present.

Nevertheless it’s a little bit of a misnomer, isn’t it? The Lone Ranger wasn’t alone, he had his buddy and colleague Tonto with him to assist.

Tonto wasn’t a Ranger after all, however having a useful resource to show to who at the least has some understanding of our world and surroundings generally is a actual asset. It will possibly assist us lone partnership heroes really feel much less remoted, and provides us further avenues of analysis and brainstorming.

Can AI be that sort of devoted companion for us at the moment?

That’s what we’re masking in at the moment’s episode of Partnership Unpacked.

Welcome again to Partnership Unpacked, the place I selfishly use this time to select the brains of specialists at strategic partnerships, channel applications, associates, influencer advertising and marketing, and relationship constructing… oh, and also you get to be taught too! Subscribe to be taught how one can amplify your progress technique – with a strong takeaway each episode from partnership specialists within the business.

At present we’re in for an actual deal with, as we’re joined by certainly one of my greatest associates and he or she simply occurs to be a superb professional in generative AI. And he or she’s going to assist me, er… us… with the truth that many people are working as partnership division leaders but we’re a staff of 1. We’re anticipated to foster new relationships, carry on new companions, spearhead new initiatives, and sometimes do this throughout a number of totally different sorts of partnership varieties.

How can AI assist us to be extra environment friendly and really feel much less remoted?

That’s precisely what Katie Richman goes to speak to us about.

Katie spent many years on the intersection of content material manufacturing, model storytelling, and rising tech at well-known manufacturers like ESPN and Meta. She’s now an unimaginable author, thought chief, and advisor within the generative AI house, conducting rising tech workshops and training classes for business leaders and executives. She’s a tech optimist however a enterprise operations realist, and we’re blessed to have her with us at the moment to assist us perceive the facility of generative AI.

Partnership Unpacked host Mike Allton talked to Katie Richman about:

♉️ Why partnership leaders ought to make the most of AI in each facet of their work

♉️ How AI may help with pitching and onboarding companions

♉️ The place partnership leaders can use AI for campaigns and engagement

Subscribe to the present calendar: agorapulse.com/calendar

Study extra about Katie Richman

Sources & Manufacturers talked about on this episode

Full Notes & Transcript:

(Frivolously edited)

Partnering with AI All through the Partnership Journey with Katie Richman

[00:00:00] Mike Allton: Each episode of the traditional Western TV present, The Lone Ranger, began out together with his devoted Indian companion, Tonto, the daring and resourceful masked rider of the plains, led the combat for regulation and order within the early West, to return with us now, to these thrilling days of yesteryear, The Lone Ranger Rides Once more.

Effectively, all through the many years since, the idea of working alone has usually been equated with being a lone Ranger, and we use that phrase right here on this very present, but it surely’s a little bit of a misnomer, isn’t it? The Lone Ranger went alone. He had his buddy and colleague Tonto with him to assist. Now, Tonto wasn’t a ranger, after all, however having a useful resource to show to at the least has some understanding of our world and surroundings generally is a actual asset.

It will possibly assist us Lone Partnership heroes really feel much less remoted and provides us further avenues of analysis and brainstorming. Can AI be that sort of devoted companion for us at the moment? That’s what we’re masking in at the moment’s episode of Partnership Unpacked.

That is Partnership Unpacked, your go to information to rising your corporation by way of partnerships shortly. I’m your host, Mike Alton, and every episode unpacks the successful methods and newest developments from influencer advertising and marketing to model partnerships and concepts you can apply to your individual enterprise to develop exponentially.

And now.

Welcome again to Partnership Unpacked, the place I selfishly use this time to select the brains of specialists at strategic partnerships, channel applications, associates, influencer advertising and marketing, and relationship constructing. Oh, you get to be taught to subscribe to be taught how one can amplify your progress technique with a strong takeaway each episode from partnership specialists within the business.

And at the moment. We’re in for an actual deal with, as we’re joined by certainly one of my greatest associates, and he or she simply occurs to be a superb professional in generative AI, and he or she’s going to assist me, or us, with the truth that many people are working as partnership division leaders, but we’re a staff of 1. We’re anticipated to foster new relationships, carry on new companions, spearhead new initiatives, and sometimes do this throughout a number of totally different sorts of partnership varieties.

How can AI assist us to be extra environment friendly and really feel much less remoted? That’s precisely what Katie Richmond goes to speak to us about. Katie spent many years on the intersection of content material manufacturing, model storytelling, and rising tech at well-known manufacturers like ESPN and made up. She’s now an unimaginable author, thought chief, and advisor within the common AI house, conducting rising tech workshops and training classes for business leaders and executives.

She’s a tech optimist, however a enterprise operations. Realist and we’re blessed to have her with us at the moment and assist us perceive the facility of generative AI. Hey, Katie, so glad you’re on the present.

[00:02:47] Katie Richman: I’m in awe of this open. Hello, and I assumed perhaps I used to be your Tonto. I used to be like, so excited to listen to what’s occurring, however speak.

I used to be like, uh huh. Proper, proper. Find it irresistible. And all’s very true. All’s

[00:03:05] Mike Allton: very true. Yeah. Superior. So, I do know you might have labored partnerships up to now. Are you able to inform us what sorts of partnerships you labored out, simply because we sort of stage set. I like to let the viewers know, you recognize, why I’m speaking to the company I’m speaking to as a result of usually they wouldn’t essentially know them of their roles.

So what did you do up to now? And I’d love so that you can simply share a bit of bit in regards to the consulting work that you simply’re doing at the moment. Thanks, guys.

[00:03:28] Katie Richman: Yeah, superb. So sure, if I needed to say I’ve executed one factor throughout 22 years of working, it’s partnerships. I labored in media for a very long time. I used to be in manufacturing at ESPN, however then from there I used to be on the intersection of digital and stay.

So wherever that the product sort of met the stay broadcast. And I used to be the director of social media. The primary one there, I used to be like promoting that idea wherein I really feel very outdated saying, however that the entire impetus, my entire sort of driving level internally was for individuals to think about how this may very well be branded content material or companion pushed.

Then I helped launch ESPNW, which the entire promoting level to ESPN was untapped partnership alternatives with. Nike girls or Lululemon, et cetera. So sort of on that model facet, I’ve executed the media partnerships. I then went to Metta to work in partnerships, working developer applications. So working with the API, the graph, after which our most essential information, sports activities, leisure, music, social good.

Companions, the checklist grew as I used to be there for some time, then I bounced to the brand new product experimentation staff and I led international partnerships. In order that’s the incubator that Metta had. They not have it, however Google has one too. We had 20 to 25 incubated initiatives going at any time, and I used to be serving to these founders globally join with companions.

It was very startup y, platform companions, media companions, after which I left and sort of branched out to deal with AI and rising tech. That’s been my ardour for a very long time, however tying that all the way down to everyday enterprise operations. And so after I consider partnerships as properly, I’m at all times enthusiastic about what’s the win win, how are we quantifying this, that type of factor.

I now weblog about AI and rising tech and we’ll put up it’s medium. com slash tech regular. However I actually sort of, it’s for individuals outdoors of Silicon Valley and it’s alleged to be not jargony sort of speak. After which I work with often senior stage executives outdoors of tech and. Work sort of coach them by way of the method of determining if AI or some other rising tech is a match primarily based on their quantifiable enterprise objectives.

So actually shifting the needle on one thing I’ll cease there. So you may see I’m type of a Renaissance lady.

[00:05:52] Mike Allton: Yeah, no, it’s improbable. It’s so fascinating. And for these of you listening, I’ve been so impressed with Katie and her grasp of those rising applied sciences. I even had her include us to the advertising and marketing AI convention in Cleveland, Ohio, a couple of months in the past, and simply be with me within the sales space as somebody who is aware of about AI.

Trigger I actually don’t, I take into account myself an absolute novice. And one of many issues that I discovered significantly attention-grabbing, Katie was. The best way that you simply view AI, the way in which that you simply assume we must be utilizing AI, it’s tremendous attention-grabbing and distinctive. May you simply sort of assist individuals perceive, we must always take into consideration AI?

[00:06:29] Katie Richman: Okay. I’m not going to say everybody ought to consider it, however I might say in case you simply feeling such as you’re not fairly understanding. Right here’s what I might strive. I’ve narrowed down. It’s there’s means too many platforms proper now. So in case you’re going to get began, I’m on Chat GPT. I are likely to assume whereas all of the fashions are doing various things, you’re protected on chat GPT, realizing that you simply’re most likely getting the deepest highest quality solutions.

I might say. There’s that 2021 cutoff on time. However aside from that, once you’re considering of constructing methods, enterprise plans, that type of factor, it’s positively the place I might begin. I deal with GPT like a enterprise companion. And that’s not simply saying that as a metaphor. I actually, I converse to it. I’ll say good morning to talk GPT.

I actually deal with it. I even have a startup I’m bootstrapping, however we name it the fifth founder. There’s 4 of us. After which that is our fifth founder. That’s how I take into consideration it may be lonely to be a advisor, a freelancer, or the boss the place you might have a staff seeking to you for solutions, particularly in case you’re in advertising and marketing.

I believe individuals assume, you recognize, know all of it and yeah. And so I’m working, I work quite a bit on what would it not imply to. Work with chat GPT on issues like partnerships, however I additionally deal with it like a companion on my staff.

[00:07:49] Mike Allton: That’s fascinating. And naturally, that’s why I used to be loopy right here at the moment, you recognize, as a result of that is, that is the way in which that you simply’re utilizing AI extraordinarily successfully to the purpose the place It’s a co founding father of your new enterprise.

Inform us extra about that actual

[00:08:04] Katie Richman: fast. Yeah, completely. So I’ve a startup referred to as Loud Labs. My co founders and I are engaged on a geospatial suggestion engine. So, you recognize, once we go on Tik Tok, we’ve, we all know that the perfect. Content material for us is coming to the highest primarily based on all of these finish factors, however like in actual life, we’re nonetheless digging round and we’re proactively strolling round like zombies.

So I’m engaged on how will we mix geolocation. AI and another cellular AR parts, however no glasses actually meant to preset a bunch of guidelines and put the telephone in your pocket. And as you stroll all over the world, sort of the tech works for you once more, letting you recognize if there’s hidden content material there or one thing you may’ve missed offers and provides that type of factor.

Nevertheless it’s actually overwhelming. I’m the CEO, you recognize, we’re a scrappy staff. There are individuals who nonetheless are working 40 hours every week after which doing this on the facet. So I’m doing lots of work alone, which simply is smart, however so I’m constructing pitch decks. I’m reaching out to potential companions, speaking to VCs, and I don’t come from tech.

You recognize, I used to be an English main at school. I come from the enterprise slash media leisure world into tech. So it may be overwhelming. Typically really feel out of my league. You get that imposter syndrome that everybody talks about quite a bit. And for me, it simply mentally, I really feel a lot. Extra ready for conferences.

I’m going into or simply assured in my selections as a frontrunner after I’ve run by way of these items with an clever thought processor, which it truly is. When you be taught sort of how the parameters of tips on how to ask a query efficiently treating it like a human is It’s virtually like we’ve to unlearn how we speak to Google, Boolean search and a number of the issues we take with no consideration and get again to how we converse to different individuals.

[00:09:58] Mike Allton: Now, we’ll have the hyperlinks to your weblog and your startup and all the things within the present notes. In order these of you, you don’t need to rush to determine that out. Now you may click on by way of once we’re executed, however I believe that is simply fascinating startup thought. I imply, It’s this idea the place your target market will be strolling down the road in entrance of your in entrance of your retailer, your store, your location, and be told of issues occurring in and about your corporation that immediately relate to them.

And I like movie and business. So I’m usually evaluating issues that I see or hear about to movie. So I’m considering of really minority report. Effectively, no, no, no, in an excellent means, in an excellent means. As a result of there have been a pair scenes the place Tom Cruise was strolling By means of like a mall space, and he was being talked to by hologram ads for the totally different shops, they usually have been calling him out by title, they usually have been saying issues to him primarily based on their previous info.

[00:10:54] Katie Richman: I, I, I, I began my weblog truly as a response to The metaverse and the course meta and massive tech was taking the metaverse. You recognize, I, I had an actual, you see issues just like the Wendy verse. I’m like, is that this, are we again to Yahoo mini video games? That’s not a knock on Wendy’s. That’s simply somebody needed to be first, however to me, that isn’t what the metaverse.

Was these like avatar pushed platforms to me the metaverse is the convergence of our actual, you recognize, we are saying our on-line lives and our actual IRL our actual lives. I don’t assume they’re going to be saying that in 10 years. I believe that is all a part of life. And I simply wish to get again to prioritizing. My default life, as they are saying, however acknowledging, I don’t wish to lose the tech, you recognize, I sit between generations, so I see the worth of unplugging.

I additionally see the worth of simply having at your fingertips, lots of instruments proper now, we’ve so many instruments that we’re. Amazed by them on a regular basis. And we’re, we’re not dwelling the place we’re lots of occasions. So, you recognize, you concentrate on issues like, as you and I method one another, what might you do with location?

And I’m forgetting your title at a convention. If I can get a haptic or in my ear, you’ve additionally opted in. Proper. And as our circles. Converge and we get 10 toes away and be like, Mike Alton, you recognize, him from Agorapulse and you recognize, no matter be aware you left for your self or utilizing the LinkedIn, something that may be pushed by who you’re, the place you’re and the context, proper.

And when it’s principally. So in case you and I went to a live performance or a competition collectively, say you had paid for a VIP ticket and I didn’t, you’re going to get totally different audio overlays, alerts and haptics with. Say flash alternatives, say, you recognize, on the final minute they opened up a VIP lounge and it’s, you’re passing it proper now, otherwise you get free beers at these stands.

I’m not going to say we’re not driving FOMO trigger I don’t get these issues, you recognize, it’ll make me need that, you recognize, as you can inform it, we might go on all day, however that’s principally what it’s. I’m all about getting again to humanity once more. And that’s a part of that spills into how I work with AI. I believe lots of us that come over from the humanities, proper?

I believe. There’s this divide with expertise. I believe this bridges that divide. And I believe the entrepreneurs, the individuals driving enterprise, it’s coming again round to those individuals are going to be in cost once more, principally, it’s not going to be the engineers essentially. That’s such a

[00:13:25] Mike Allton: nice level. And I liked your instance a second in the past of getting that little little bit of haptic or final minute info in your ear as you’re approaching somebody at a convention or occasion.

A lot of you listening earlier this yr, you both went to Catalyst in Colorado otherwise you went to Inbound and HubSpot, which have been tons of, generally hundreds of individuals round you, a lot of whom You most likely by no means met in individual in actual life. And so approaching anyone and the one info you might have that’s in your thoughts that you can doubtlessly work with is a tiny little LinkedIn headshot.

And that often doesn’t work, however to have that AI assistant that’s telling you, Hey, it additionally

[00:14:02] Katie Richman: will get your head in your telephone. It’s I pitched. So there’s lots of totally different layers like that, the place in case you’re at a sports activities bar, say watching. a soccer recreation this time of yr, school soccer recreation along with your alumni.

You don’t wish to seem like a complete dope, however you actually don’t know something about soccer. You recognize, can you might have your AirPods in and watch the printed? After which as they are saying, you recognize, properly, the harm, they’re like, properly, that occurred final week, you recognize, it’s Tom Brady. In order that context, it’s like that type of, you annoy your folks.

What simply occurred? What was so We name it hidden layers as a result of it’s it’s hidden layers of the world and we’re all going to expertise these issues a bit of in another way However hopefully collectively.

[00:14:41] Mike Allton: Yeah, so we wish to focus at the moment on Partnership leaders, you recognize these of us who’re listening proper now By themselves who [00:14:49] Katie Richman: could be listening to this podcast [00:14:52] Mike Allton: Yeah.

So we often have CMOs, we’ve heads of selling and in our largest viewers phase, some influencer advertising and marketing of us, however positively partnership leaders, people who find themselves making an attempt to drive partnerships in numerous colours and totally different manufacturers, identical to myself. Yeah. I obtained associates. I’ve obtained influencers. I’ve model companions.

I’ve co promoting companions, but it surely’s simply me. I’m that little ranger I talked about. So we’d like assist. We want individuals to bounce concepts off of precisely as you talked about. And as partnership leaders, there’s sometimes a pure development, a journey, if you’ll, of how our partnerships and {our relationships} progress, and that sometimes begins with IDing, ideating, and researching.

After which it goes on to pitching, onboarding, marketing campaign administration, after which engagement.

[00:15:39] Katie Richman: And I’d say there’s even analysis on the prime to align your objectives. It’s the planning, proper? A variety of our partnerships, I do know the world comes at us actually quick they usually occur. You possibly can’t plan from one week to the subsequent generally, however I at all times have this dream that strategically, proper, I might take my objectives for the half, work out what numbers I’ve to maneuver, then strategically attain out to companions.

It by no means works that means, but it surely’s at all times good to have idealistic that arc, proper? The analysis, the outreach, what’s the worth change, the work that you simply’re going to do? After which perhaps there’s that insights recap. Greatest practices section earlier than you do all of it once more.

[00:16:19] Mike Allton: Yeah. So for these of you listening, dangle on, as a result of, you recognize, for the subsequent half-hour or so, we’re going to stroll step-by-step by way of every a kind of phases of a companion leaders journey.

And Katie, you’re going to assist us perceive tips on how to use AI in every a kind of steps to bounce concepts off them, to assist. Construct technique,

[00:16:40] Katie Richman: no matter their thought starters for everybody. We talked about there’s 50 issues that you can add to that checklist. There’s the visible elements of AI, however for sanity’s sake, I’ll be speaking largely about chat GPT as a result of you may go all day. [00:16:55] Mike Allton: I used to be going to say that. GPT, you can doubtlessly use barred and even, you recognize, Magai Dustin South’s buddy of the present. His Magai device is superb. You need to use that if you wish to, we’re going to go ahead with chat GPT for simplicity. And let’s begin with speaking about ideating, researching, perhaps even technique.

How can AI assist us with that?

[00:17:16] Katie Richman: Effectively, so perhaps you may share my, I’ve a two half presentation. It was, it was truly round my con and we had it going within the sales space. It was about brainstorming with chat GPT, proper? In order that entire idea of considering of this as an individual in your staff, I often sort of image it as.

the brightest intern you’ve ever had, a extremely cheery, youthful individual with a ton of vitality, however little or no context. And so if you concentrate on one thing like that, the place you might have a gifted, a gifted school pupil that you must get like onboarded for the enterprise, that’s type of how I method A model new chat GPT dialog, you recognize, early on with ideation.

So we are going to share these displays as a result of it actually talks by way of that. However early on in relation to ideation, I actually attempt to get clear. The one factor I do on my own, as a result of chat GPT can’t do that is even in case you don’t have specified enterprise objectives for the half, I might actually attempt to write. Down.

What are you making an attempt to do right here earlier than going by way of this course of? So that you’re brainstorming, however lots of occasions it’s very easy. It’s a marketing campaign. You’ve obtained an occasion you’re working in direction of one thing like that, however having some readability on that, or the world simply will get too massive. First step is giving context. So I’ll go in.

And like I mentioned, I’ve that psychological image in my thoughts of who I’m. Speaking to, there’s lots of little tips we’ll speak about, however one factor that’s essential to know is that, you recognize, individuals speak about prompts and that’s type of the forwards and backwards chat that you’ve with a chat GBT one immediate is like in case you had mentioned one sentence to somebody and walked away.

Proper. We’d all sort of give this face. What instructed me extra prompts are supposed to be bundled collectively. I might consider it extra like a dialog with every immediate being you sort of driving that dialog ahead. So I’ll say, and right here’s the overview. I’ve a partnership with. L’Oreal for ESPNW’s summit, which these have been like precise issues I labored on.

Right here’s how a lot cash we’ve for a finances. Right here’s L’Oreal’s objective. It’s to construct their Fb group. Right here’s ESPNW’s objective earlier than we method the shopper, I need you to behave as in case you are the world, and I’ll say one thing ridiculous, just like the world’s. Most inventive partnerships professional, or in case you’re going to do an occasion, proper?

Occasion partnerships professional. I’ll ask it. I’ll give it the context after which say, earlier than I am going to, to succeed in out to the companion, what are 5 to 10 distinctive, inventive out of the field ideas and also you sort of prep to brainstorm. With a companion, as a result of even in case you’re brainstorming along with your staff and Mike, you most likely know this too, however you do wish to be ready to enter that dialog.

So I believe earlier than you even speak to your staff, you may have chat GPT in your workplace with you sort of getting your individual ideas collectively. Yeah,

[00:20:15] Mike Allton: completely. Initially, I like that you simply’re reiterating the truth that you’ve obtained to be particular. You possibly can’t simply say, give me some technique for partnering and count on.

Something worthwhile. You’ve obtained to set these guardrails. That is, that is who I’m. That is who i’m treating you as that is what I wish to

[00:20:31] Katie Richman: accomplish with individuals and I believe Then we go to a pc and the principles have at all times modified going again to having to jot down DOS and, you recognize, working with, sorry, I’m outdated, however sure, since, since then, after which it was HTML and giving instructions and all of that.

What in case you didn’t have to try this, however the guidelines that apply to convincing individuals or inspiring individuals or driving individuals’s creativity, the identical guidelines apply to this new device. And it’s virtually like we’re rediscovering how. Or discovering a brand new approach to speak to computer systems. And it’s our preliminary means. It’s the way in which we’re good at already.

And so for non tech business leaders, I often inform them like, you might have this already. You’re, you’re within the place you’re in since you’re a frontrunner. You’re inspiring on some stage you’ve proven industriousness and creativity. Now, simply the way in which that you simply encourage your staff or work along with your staff. How would you give this as an project to somebody in your staff?

What would you say? Or in case you pulled them right into a room for a brainstorm, what would you say? I give it as a lot construction as attainable. In order that’s why I mentioned 5 to 10. You are able to do no matter you need. I give it, I wouldn’t give it greater than 50 alternative. It should do. Should you say, give me a thousand concepts, I believe it’ll cease someplace and go, ensure.

Explanation for all of the GPS to try this, however you can, and. The primary spherical, it’ll come again. So let’s return to the L’Oreal and ESPNW factor. It would say, you need to do a social photograph sales space, no matter, among the many concepts. Often the primary cross just isn’t inventive sufficient. Simply generally like working with individuals, the primary cross in a brainstorm is the apparent stuff, proper?

You’re getting by way of that to the subsequent layer. I’ll come again and say, these are To anticipated. These are I’m presenting this to advertising and marketing specialists. They’ve executed all of it and seen all of it. What is going to they not expect? What? What’s groundbreaking? What’s inventive and outdoors the field. After which the second and even preserve doing that till it comes by way of.

You’re going to get increasingly refined solutions. The extra particular you’re to your business and the companion. The higher it’s going to be in case you’re speaking about reaching out to say an influencer, pitch them on a partnership. Why can’t you go on Google and pull up their Wikipedia or I’m not up on all of the creator instruments like Mike is, however pull up principally a bio materials that explains who they’re after which say, how would you pitch this individual realizing their objective is to develop their TikTok follower rely by no matter it’s.

Trigger I at all times method companions enthusiastic about what they’re making an attempt, what they’re most likely making an attempt to do.

[00:23:20] Mike Allton: Yeah. That’s one hundred percent. Proper. And if we’re speaking about model partnerships, that’s even simpler. It’s a lot simpler. Wikipedia is okay for locating, you recognize, some fundamental details about a selected model that you simply companion with.

I used to be chuckling once you talked about DAWs as a result of that’s truly a extremely attention-grabbing and HTML particularly. If programmers are coming at this concept of prompting, it’s precisely the identical as in case you’re constructing an online web page as a result of the HTML code within the again is setting guardrails and framework for what this internet web page goes to be.

It’s a must to open it up with HTML and header tags and physique tags,

[00:23:59] Katie Richman: in order that there’s, yeah, you’re framing the job. We are saying job to be executed proper in tech, however the enterprise drawback, the objective of the partnership. You recognize, and that may be actually, what are you making an attempt to do? And I believe lots of occasions after I’m working with companions, I at all times assume what’s going to make them look nice to their boss, you recognize, and it’s most likely over indexing on their objectives, doing one thing sudden.

However in that very same means, you recognize, clarifying the objectives round what you’re doing, making an attempt to do with a partnership earlier than you transient in anybody is, is a good thought, however you should utilize, say you didn’t even know that but. I don’t even have the objectives I’ve. I do know I’ve to do that factor. We’re going to be at CES, however, uh, don’t know what to do.

I’ll go to Chachi BT and say, we’re going to be at CES for the fifth time. Um, we’ve executed this, that, and the opposite, we set the objective final yr of accelerating our sales space attendance by 10%. It’s busy. What, what might we do that may draw individuals with out costing extra, um, be idealistic, you recognize, um, after which preserve reframing it and tightening up.

The issue, as a result of they could say issues like you need to hire a helicopter, proper? And fly an indication over the entire place, proper? I imply, and you’re going to get it follow extra virtually. The extra you inform

[00:25:13] Mike Allton: it drops the Melvis impersonators. And now you’ve obtained one thing that’s actually attention-grabbing [00:25:17] Katie Richman: occurring. Effectively, it’s humorous as a result of individuals say about AI, um, the paperclip drawback.

Have you ever heard that one? It’s type of, it’s type of the argument for, um, no, the individuals which might be like, we have to fear about AI being aware. Um, you recognize, or, or letting it out of the field, they’ll use the paperclip drawback, which is these are, it’s a pc treating as an individual, however in case you give it a job to be executed, there’s nothing stopping it.

It gained’t sleep. It gained’t eat. So the paperclip drawback is like, we wish to make, we wish you to determine a approach to make extra paperclips. It’ll go so far as to love. Hearth everybody from their jobs and put them on paperclip obligation, proper? Begin smelting just like the Eiffel Tower, I imply, like, no matter! Paperclips, there’s no restrict.

So, you recognize, once we ask it for concepts, simply bear in mind it’s sort of a bottomless pit of of creativity and want so that you can get what you need. And in case you’re not glad, simply preserve going again at it. However don’t preserve going again to the identical factor. It is advisable, if it’s not fairly hitting the place you need, it is advisable attempt to level out what’s unsuitable.

Identical to giving suggestions on a

[00:26:21] Mike Allton: inventive undertaking. Precisely. Suggestions. Inform it what you appreciated, what you didn’t like. So We’re utilizing chat GPT. We’re, we’re serving to it to grasp who we’re, what we wish to accomplish. We’re assist utilizing it to create technique, to ideate, to brainstorm. And also you talked about pitching.

Was there the rest that we are able to use particularly to assist pitch? Such as you talked particularly about telling chat GPT, who’re the companion leaders or the manufacturers that we wish to companion with? That is who they’re. And what will we get out of that?

[00:26:47] Katie Richman: Proper. And so I’ll do. And I’m not telling anybody tips on how to prep for conferences, however I might completely inform it who the model is.

Give it a pair paragraphs on that. Should you’ve obtained a gathering and also you’re going to be assembly with sort of a significant enterprise chief, I may also do this the place I give it’s lots of occasions I’ll do individuals’s LinkedIn about part as a result of that’s in their very own phrases, you recognize, versus Wikipedia, generally not in their very own phrases.

I’ll say, right here’s who, if you concentrate on like a reporter, the who, what, the place, when. And why who you’re assembly with what you’re making an attempt to perform, which is promoting them on doing this partnership, most certainly go to CES with us and we’ll within the sales space. We’ll do one thing massive referencing. I believe what their objectives that you simply what you assume their objectives are going to be.

After which having Chachi PT assist. You truly fruit with that pitch assembly. So as soon as I get the inventive sort of ideas, so say it gave us three or 4 concepts or working collectively on that brainstorm, you find yourself with three or 4 concepts. You actually be ok with going to the shopper with you arrange your assembly.

You possibly can then preserve that thread open on chat GPT, I might, I rename it, you recognize, it’ll be just like the CES partnerships thread or no matter, after which return to it and say, okay, so bear in mind what I at all times say each morning, bear in mind what we have been speaking about. Yesterday and rephrase it after which it’ll say, sure, you might have this upcoming partnerships assembly.

Should you get again to it inside an everyday period of time, it does bear in mind from everyday what you’re speaking about, however I at all times nonetheless encourage it to refresh itself. I might say that assembly is tomorrow morning. I wish to be buttoned up and ship an agenda. We’ve got an hour and a half. How ought to we construction this assembly?

It should actually say it begins at three, it ends at 4 30 go. It should write an agenda, which you’re going to refine, after all. And yeah. And so you should utilize it in your operational wants to love the order you can meet with companions primarily based on all the things. It is aware of the precise operations of the assembly, given your objectives, how you’ll, I’ll say, what’s your intestine intuition on the prioritization of those three concepts.

We’re not taking all of the concepts. We’re simply asking it for suggestions. It’s humorous that you simply say intestine, you recognize, what’s your intestine intuition? And it doesn’t cease to say, I don’t have a intestine. It’ll, it’ll give me, I don’t know who it’s and why I’d take recommendation to have, you recognize, this chat thread, however no, it would, in case you ask.

[00:29:18] Mike Allton: Superior. So. We’re utilizing that very same thread. That’s a bit of little bit of tactical recommendation. I wish to guarantee that all people picked up on. You don’t want to begin a brand new chat for each certainly one of these questions. I wouldn’t. Preserve utilizing that very same thread. And Actual fast, I’m going to take a fast break as a result of I wish to share with you what we’re doing with AI at Agorapulse.

Hey there, Daryl Praill, Chief Advertising and marketing Officer right here at Agorapulse, the business’s greatest social media administration platform. I obtained to let you know, I like AI. Why? I don’t view it as a menace. Relatively, it makes me higher. It’s a colleague. It’s a collaborator. Let’s see. I do a social media put up, however you recognize what? I’m a bit of lengthy winded.

I need it shorter. Possibly I need it longer. Possibly I need it punchier, extra assertive, extra inspirational, extra humorous. That’s what our writing assistant does. Test it out. Agorapulse. com.

[00:30:09] Mike Allton: So isn’t that cool? That’s a enjoyable little characteristic, which after all you are able to do that with ChatGPT as properly. Simply Agorapulse makes it a bit of simpler as a result of it’s proper there within the device. And artistic [00:30:19] Katie Richman: writing is without doubt one of the issues like. Individuals have been taking part in with for the reason that starting and we nonetheless need to babysit it quite a bit.

It’s getting higher, it’s type of out of our arms. So I don’t even actually speak about just like the precise producing the inventive. That is throughout. It’s just like the convincing, the promoting, the partnering, the measuring, all of that. So,

[00:30:42] Mike Allton: proper. So let’s, let’s take this journey additional, proper? We’ve strategized, we’ve ideated, we’ve researched, we’ve pitched.

Let’s say we’ve gained that pitch. We’ve obtained new companions approaching board. So onboarding is the subsequent step within the journey. How does AI assist us with onboarding? What are a couple of concepts there? I

[00:30:59] Katie Richman: assume having an thought of. The place you’re with your corporation. Some individuals have actually buttoned up onboarding flows. Like truly I do know Gore Poltz does each time we do a podcast.

It’s simply, there’s positively like an onboarding move. That’s actually nice. Different locations or companions chances are you’ll, this could be the primary partnership that you simply’ve executed or the primary with a creator, and chances are you’ll not but have these flows constructed. Let’s go together with the one the place you don’t have an onboarding move but. I might actually sort of identical to we did with, um, creating an agenda.

I preserve chat GPT updated on the standing. So I might say I’d go in and say, Hey, nice information. We gained the partnership or no matter. We gained the pitch the place we’re

onboarding these new companions. I’ll say issues like, I don’t need them to know I don’t have a buttoned up. Onboarding move, fake you’re like, you recognize, at, or act as my proper hand and write an onboarding so you will get it. And I’ll get it. I do that with undertaking administration on a regular basis. Possibly there’s a prime sheet.

That’s like, it’ll say like, listed here are the going to be the 5 steps, proper? I’ll say, break that down additional. What’s the first step. What’s step two. Now write one thing I may give to the companion in an e mail. That I can simply lower and paste, however by, by not simply leaping into the e-mail, proper. Not simply going to talk GPT and saying, write me this e mail.

And it doesn’t have any context. It doesn’t know you’re doing a partnership. You have been pitching that you really want it now that thread does know that. And it’s sort of serving to you construct the, the infrastructure for the partnership. So it’s very in, within the loop at that time.

[00:32:39] Mike Allton: Proper. And so the widespread thread all through thus far is that significantly for issues that we could not have executed earlier than, or perhaps haven’t executed properly, chat GPT can are available in and provides us that steerage that we don’t have a teammate.

We don’t essentially have a mentor. Possibly you may’t afford to drop a pair grand on a membership or a course. Possibly

[00:32:59] Katie Richman: you’ve by no means executed this. Possibly you’re in a brand new profession You’re in a model new job. You’ve by no means been the one sitting within the workplace alone. All people needs to look nice, however you don’t wish to go ask at all times.

When you be taught, if your organization say they don’t, there’s no onboarding move. We don’t have any. What’s an onboarding move? You, you recognize, that’s once you would go, I wish to wow everybody with this new construction. How would you do it? You’re not promising anybody. You’re taking all the recommendation. It’s all of the issues which might be really feel like a e book report, proper?

Writing frameworks, agendas. Enterprise documentation, lots of that stuff is the stuff I procrastinated on, I don’t learn about you, as a result of it requires lots of thought, lots of untired mind, proper, to assume by way of model new processes, and so, for me, this offers me one thing on a web page. It arrange an agenda, it may very well be fully unsuitable, however I’ve an agenda now, proper?

And I can lower and paste and make it what I need it. However I do lots of like write this so I can lower and paste it right into a Google doc.

[00:34:02] Mike Allton: And referring to this so exhausting, as a result of after I first began with Agorapulse, virtually six years in the past, I used to be introduced in strictly for influencer administration. I used to be working our ambassador program.

After which later I took on our associates after which later I took on digital occasion administration and bringing in companions. And that turned. Model companion

[00:34:21] Katie Richman: program. You additionally helped construct lots of these items, [00:34:24] Mike Allton: proper? Proper. So lots of it’s simply ranging from scratch and me inventing for myself, tips on how to do these items.

I’m now implementing a whole close to certain co promoting initiative inside the firm. And right here we’ve invested in me going out and getting instruments and steerage from different sources and types, but it surely’s nonetheless me creating this

[00:34:44] Katie Richman: from scratch. And is that this one of many issues, Mike, you and I have been speaking about. Once we have been collectively final, however having a profession these days could be very very like you’re in virtually like a enterprise underneath your self the place you present up on the job.

I imply, individuals who have many years of labor expertise, we do that intuitively. We herald our device units, proper? We herald our product administration timelines are methods we handle occasions. That’s type of one of many methods I obtained. A few of my jobs up to now was displaying them like, properly, right here’s my course of. And I like, generally I stand up like for the job interview.

Right here’s what I at all times do on initiatives. Proper. Proper.

[00:35:24] Mike Allton: Name it a framework. And it sounds such as you’ve [00:35:26] Katie Richman: been placing framework. Precisely. I’m with you. I’ve executed so many new product and new advertising and marketing issues that I really feel like I’m doing all the things as soon as. For the primary time, and this at the least, even when we’ve 100 totally different, we’re not simply doing partnerships.

Now it’s a product or creator. You’re slowly increase your library that you’ll take with you once you go of tips on how to do product partnerships, creator partnerships, applications. I’ve constructed lots of applications that occurred as soon as, however you recognize, it’s such as you don’t consider it because it doesn’t need to be regarded as sunk value since you’re constructing your private library of supplies.

So, after which take it out of as a result of God is aware of issues are shifting so fast. Minimize and get down. You possibly can obtain all of your information. Um, I often simply paste the conversations right into a Google doc. So I’ve that regardless of the place I

[00:36:15] Mike Allton: am. Such a terrific level. Yeah. I do the identical factor. I exploit Evernote. Trigger I’ve obtained that on my telephone and on my laptop computer and all the things.

Yeah. Simply copy and paste and don’t lose observe. Yeah. So the subsequent step is we’ve obtained our companions on boarded. Now we wish to begin working campaigns with them. How can we use chat GPT to assist with campaigns? Can I ask

[00:36:34] Katie Richman: you? Trigger that is the place I get out of my, like, I don’t do lots of, in case you’re speaking about like advert marketing campaign work, inform me what a course of, what would that usually be when you’ve on boarded the half?

What are the steps? Let’s

[00:36:43] Mike Allton: undergo collectively. After we’ve determined collectively on the sort of marketing campaign that we’re going to do, then we’ve obtained to determine who’s going to do what. [00:36:51] Katie Richman: What’s an instance of a marketing campaign? Are you able to give me an instance? I don’t wish to put you on the spot, however like, what’s an instance? [00:36:56] Mike Allton: No, no, yeah.

A marketing campaign could be like, we labored with HubSpot late final yr, and we co authored a revised version of certainly one of their e books. So we had this large doc. My staff was accountable for a number of chapters. I went and outsourced to Jenn Herman as an influencer,

[00:37:10] Katie Richman: as a result of there’s a e book about it. Marketing campaign is It’s like a undertaking with an ND and a deliverable principally.

Sure, precisely. As a result of individuals name issues various things in numerous, in numerous spheres. So, and so now we’re going to work, what was the precise query now that we’ve had them onboarded?

[00:37:27] Mike Allton: Yeah. So now that we’ve had them onboarded, how might AI, how might chat GPT assist us on this section the place we’ve obtained a marketing campaign that we all know we have to work on.

However to your level, Possibly I’ve by no means labored with one other model earlier than on a undertaking like this.

[00:37:42] Katie Richman: Okay. So that is so excellent. So my startup loud labs, we simply obtained into an accelerator, which is actually thrilling, but it surely turns the warmth up on me. We obtained in like every week and a half in the past. We’ve got a kickoff tonight. I have to know my stuff and I’ve had lab labs.

We’ve been bootstrapping for over a yr, so we’ve pivoted. There’s been totally different options. I must be up on all of that. Know what we’re making an attempt to boost, how the cash could be spent. All of that. I’ve by no means constructed a startup earlier than. I’m not a software program engineer, so I’m. Coming at this and I’ve a staff, however we’re unfold out and as a CEO, this falls on me largely.

It’s actually about me feeling ready and having my pitch deck able to go. So I’ve been working with chat GPT, calling it the fifth founder. And we work on daily basis on getting revisions. It needs to make to my decks and supplies, however extra importantly. We’ve got 12 weeks after which we’ve a demo day. So I began 12 weeks and I began on Monday and I had it write me a 12 week timeline, proper?

Based mostly with milestones. So first, identical to a, let’s fake this 12 weeks begins Monday. How would you break it down? And it is aware of by now what I’m making an attempt to construct. I’ve already talked to it about what we’re constructing in these 12 weeks, what we wish to demo and get out of it. In order that work I had already put in.

Earlier than we have been even speaking, however my massive factor is driving my staff ahead on a everyday foundation and myself realizing in a second what I have to do at the moment as a result of we’ve day jobs. We’re all juggling quite a bit. And when you might have an hour, you overlook generally the place you’re. So overview of your timeline. Mile key milestones and deliverables.

That is stuff no person likes to do, proper? I’ve it do this. After which it stops and we guarantee that’s proper. Trigger you don’t wish to go any additional. If that’s not, so we did that. I tweaked a few the weeks. I didn’t perceive. We flipped a couple of issues round. Then I had it take that 12 week timeline and break it down right into a punch checklist for my staff.

So I’ve, I’ve defined my staff I’ve given their about pages. To our fifth co founder. So it is aware of all people’s jobs. It is aware of that I’m doing ahead dealing with stuff, the decks, getting partnerships. It is aware of that my technical co founder has to construct this or rent individuals to construct it. There’s an occasions and advertising and marketing individual and an operations individual on our staff.

So given these 4 areas, What are every of our to do’s every week? So I’ve agreed now on every week. Now it wrote actually a to do checklist for every companion. And yeah, now earlier than I went any additional, I clearly went to my staff. I did three weeks and I used to be going to do the entire thing. After which chat GPT mentioned to me, don’t you assume you need to take this to your staff earlier than we go any additional?

Are you able to imagine that? I used to be like, okay, founder. Sure. You’re completely proper. That was unhealthy of me. I ought to carry it to the staff earlier than I am going any additional. So I did. So all people has is aware of what they’re doing this week. They know. And I mentioned to them, like, I’ll do that out for 12 weeks. It’s completely going to vary, but it surely offers us an arc to work in direction of.

And I would like that too. I wanted to do checklist. The boss wants a to do checklist too, proper? It’s not nearly tasking different individuals. It’s like, what am I alleged to be doing proper now?

[00:41:09] Mike Allton: That’s superb. So it really works for initiatives simply as a lot as campaigns. That was jaw dropping. Right here’s our staff, right here’s what we’re working in direction of.

And I’ve even heard you say you can use chat GPT to play satan’s advocate.

[00:41:21] Katie Richman: Oh yeah, so I blogged about this a bit of bit, however um. So let’s say you have been going into a gathering the place the pitch was going to be trickier. Proper? You’re going up towards may even be once you work at a giant firm and there’s the pinnacle of this staff and that staff.

I’ll provide you with an instance. Adam at ESPN when social media went from no person cares about who’s consuming a sandwich in Hollywood after which They unexpectedly, each, it was like all people got here again after one Christmas they usually have been like, it’s essential and it’s mine. And so we had the advertising and marketing staff, the comms staff and the digital media staff all despatched up a handbag.

It was like. It was an inner scenario the place you have been going to need to be pitching lots of people, lots of issues. So I must go to executives at Disney and train them about this. Additionally, why to not be afraid of it? Why? And these are individuals which were making TV for 30 or 40 years, like, you recognize, whereas respecting their opinions and their seniority, tips on how to clarify worth to them.

And I want I had one thing like this as a result of I used to be Proper? Like, no person cares who’s consuming a sandwich in Hollywood is actually one thing I heard a dozen occasions. If I had chat to BT, I might have gotten that as like, that’s a satan’s advocate reply, proper? They’re gonna let you know these 5 or ten issues. Or say I do one assembly, I get the entire issues that that man mentioned to me that I want I had been ready for, you may put together all of them along with your satan’s advocate forward of time, have them poke holes in your argument, shot GPT, I’ll say poke holes on this proper, come up towards this such as you’re a lawyer, and I’ll make a case and it’ll poke holes after which you may flip it to resolve the issue, say now inform me, If it have been you, how would you reply along with your objective is to win this individual over to make them the most important believer of Twitter?

They get it greater than anybody else, proper? I want I had that. It was very

[00:43:22] Mike Allton: lonely. I hope all of you’re listening very intently as a result of as partnership leaders. Possibly I’m simply talking for myself. I don’t assume I’m, however

it’s simply, you recognize what I imply? It’s simply as children, proper? I’m a little bit of a fatalist optimist the place I’m simply going to enter each partnership, assuming that is going to be superb and that’s good although. And the campaigns aren’t going to be superb, and the partnerships aren’t at all times going to be superb.

Our earlier visitor, certainly one of them was Kate Scarrett from Calendly, and he or she made it very clear. There are specific occasions the place it is advisable have the braveness to say no to a partnership or a marketing campaign thought as a result of perhaps it’s not the best time for you, otherwise you don’t have the finances, or no matter. That takes braveness, as a result of any of us know, going into any sort of relationship, if we are saying no, the opposite individual could not ever come again to us, and that’s okay.

That’s higher than going right into a partnership or a marketing campaign that you simply shouldn’t have ever gone into within the first place. Certain. And destroying the connection for certain. That’s the place I believe that satan’s advocate can are available in and assist us.

[00:44:26] Katie Richman: Or say that you simply, you recognize, each partnership’s totally different. You do a few nice ones, then there’s a tricky one, proper?

We talked about this a bit of bit the opposite day, however having somebody you can say, I obtained these 5 responses, proper? Nobody’s ever mentioned this to me. They instructed me there’s the finances was bloated or no matter these items are. Let’s clear up for these and never. To return again in an aggressive approach to anybody that had one thing to say about your argument, however simply Considering it by way of and both deciding that man has some extent, proper.

And I hadn’t checked out it that means. I’ve to be open to altering my thoughts too. It’s not nearly promoting another person on all the things, however realizing, you recognize, after I labored within the new product experimentation staff, my boss used to say, we help errors. Simply don’t really feel twice on the identical precise factor. So I believe some of these things too is like, how do you get higher for the subsequent time?

[00:45:21] Mike Allton: Find it irresistible. Find it irresistible. Katie, that is superb. I simply have yet another query for you. And that is the query, my favourite one. I ask this of all my company. How essential have relationships been to your profession? [00:45:32] Katie Richman: My entire profession that you simply heard sort of pinged round all over the place. Fully constructed on saying sure to alternatives after which fostering relationships.

And I’ve a dad that was a relationship is a relationship grasp. He’s retired now, however I bear in mind going to a networking occasion as soon as with me. And he mentioned, that’s Pamela. I labored together with her 10 years in the past. Her daughter is Judy and he or she’s. You recognize, one other son who’s in Bowdoin. He simply, he knew all of those individuals and I obtained to see how a lot it means to individuals to, we’re so transactional these days that sort of individuals remembering your title, that you’ve children, issues like that, I believe are tremendous essential.

And so I’ve tried to maintain my relationships heat throughout the board, however I wouldn’t have been wherever if it hadn’t been for individuals, each job I’ve gotten as them as a consequence of companions. Relationships.

[00:46:28] Mike Allton: Yeah, yeah, completely. You might be so superb. This has been such a enjoyable, informative interview. We’re going to have the hyperlinks to all the things within the notes, however for individuals who actually wish to know the place they’ll discover you, the place they’ll get extra assist and knowledge from you, the place ought to they go? [00:46:43] Katie Richman: Completely. Proper now, I believe the perfect factor is LinkedIn and I’m Katie Richmond. So linkedin. com in Katie Richmond. We’ll put that up as properly. And yeah, and that’s, I’m simply going to depart it at that. Trigger I believe that’s an amazing place to attach with me. And I, I do. I like connecting with individuals throughout totally different areas.

So be happy to succeed in out and we are able to speak extra or something I’ve referenced. My weblog can also be medium dot com slash tech regular. However yeah, we’ll put all that within the notes.

[00:47:11] Mike Allton: Terrific. Thanks. And thanks everybody for listening. I hope you bought as a lot out of this as I did until subsequent time. Thanks for listening to a different episode of Partnership Unpacked hosted by Mike Alton and powered by Agorapulse, the primary rated social media administration resolution.

Which you’ll be able to be taught extra about at agorapulse. com. Should you loved this episode, please subscribe in your favourite podcast participant. Be sure you go away us a evaluation. Your suggestions is essential to us. And if you wish to be a part of our viewers throughout stay broadcasts, check out our calendar at agorapulse. com ahead slash calendar.

[00:47:51] Katie Richman: Till subsequent time.

In this episode of Partnership Unpacked, learn how to use AI in every aspect of your partnership work, from research to marketing and more.


#Partnering #Partnership #Journey #Katie #Richman

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