It’s a tragic day at Search Engine Land. We bought the dreaded “This property has stopped processing knowledge” message once we logged into our Google Common Analytics property this morning.
What it seems like. Right here’s a screenshot of what we’re seeing right now:
Why we care. No extra procrastination. Onward to GA4. In case you’ve been ready till you completely needed to change to GA4, chances are you’ll wish to learn Find out how to use Google Analytics 4: A whole information.
Jan. 1, 2017 – Sept. 7, 2023. That’s how lengthy this UA property had been amassing analytics knowledge.
We knew this was coming, simply not when. Google despatched out an enormous batch of notifications that many UA properties had stopped processing knowledge final month.
68 days. We had been anticipating our properties to cease amassing knowledge on July 1, nevertheless it ended up taking 68 days previous this date. No less than I lastly have my reply as to how lengthy “quickly” is in Google’s world. Greater than two months.
In case your UA property hasn’t already stopped processing knowledge, the top could also be coming quickly. The UA property for our sibling web site MarTech additionally stopped processing knowledge as of this morning.
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