Are we out of concepts? We, as in, everybody in society. I’m asking, actually asking. As a result of it’s been some time since I’ve seen an authentic concept. We aren’t a lot Reinventing the wheel as rebranding it.
“Apple creates its personal music video channel and… invents MTV?”. That could be a actual, and 100% correct headline The Subsequent Net ran final month. Apple Music TV is a 24-hour a day station stay streaming widespread music movies through the net, out there on the Apple Music and Apple TV apps. So it’s principally simply MTV, however over the web, not the airwaves.
In associated new-old-tech, Netflix is testing real-time scheduled programming in France. Like Apple Music TV, the Netflix providing is the web model of one thing we used to simply name TV. Netflix will play a choice of motion pictures and TV reveals from the Netflix library… solely not as an on-demand expertise. I do know it’s a manner for Netflix to attempt to win over French customers, however nonetheless, it appears like they’re out of concepts?
Over the previous few years, I’ve spoken with a whole bunch of startups, and most of them didn’t have a brand new concept. Founders typically describe their firm as “WeWork for workshops” or “Uber for XYZ”. In different phrases, the brand new concepts have been typically simply new purposes of one other firm. It’s value noting that neither Uber, or WeWork are new concepts.
Uber is a taxi service with an app, we are able to cut up hairs about rules, and construction however basically, Uber and taxis do the identical factor. And WeWork was simply co-working; they weren’t the primary in co-working and co-working is on the core simply renting area to individuals who want area, not new.
Forgive me if I come throughout as ranting, I’m cool with concepts not being fully novel. I anticipate outdated tech to develop into scorching new tech as individuals get uninterested in shoving extra issues right into a cellphone and as society adjustments.
I don’t totally agree with Peter Drucker’s stance that solely advertising and innovation drive worth in a enterprise, however let’s deal with that as gospel for a second. Let’s contemplate innovation to be one thing new (even when it’s only a new manner of doing one thing). And advertising, we’ll outline as discovering a place in a market.
Because the world adjustments, some outdated concepts will develop into extra helpful or have new makes use of emerge. I can not at all times name when one thing is advertising or innovation. QR codes gained new shopper utility due to Covid-19 and the broad adoption of smartphones. However, nothing in regards to the underlying expertise modified. So, innovation or simply advertising?
Concepts might be iterative; I’ll at all times recognize including a greater digital camera or flashlight to a cellphone. And advertising can repackage present stuff, flashlights aren’t new, however I’m positive individuals might see a flashlight that doesn’t share location knowledge with tech corporations as a pleasant factor to have round the home.
Nonetheless, I’m not too fond of faux innovation. By pretend innovation, I imply claiming a product is a greater mousetrap, however with no adjustments to the unique. I’ve seen a pattern in promoting to spotlight nonexistent innovation, and I hate that.
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