TechTarget, the model behind greater than 150 expertise web sites which have 410,000 listed pages in Google (their numbers) as we speak revealed revenues of $58.4M for the second quarter of 2023. A 34.9% lower in comparison with Q2 of 2022.
As a fast introduction, the TechTarget homepage doesn’t appear like any sort of content material website so that you’ll be a bit confused when you go there straight. You’ll have higher luck going by means of their menu to search out all of their totally different “web sites” (largely simply branded subfolders).
For example, right here’s how one of their totally different areas seems to be:
The area hosts 100+ sections like this all masking some facet of IT and expertise information and analysis.
If you happen to can’t inform from the main focus of this web site, I completely love when firms make feedback about Google and the way effectively they’re rating, and TechTarget CEO Mike Cotoia didn’t maintain again on as we speak’s earnings name.
The very first thing that caught my consideration was him saying, “We dominate [..] Google natural search.”
He’s daring, however not improper.
Semrush estimates that TechTarget picks up round 41 million guests from search every month because of rating for over 1.6 million key phrases.
As at all times, to be respectful, I’m not going to dive into precisely what these key phrases are.
I ought to observe that Similarweb doesn’t corroborate these numbers in any respect. In actual fact, they’re worlds aside. Similarweb needs to be a lot increased since they take all site visitors sources into consideration (not simply search site visitors, like Semrush).
As a substitute they estimate the TechTarget website picks up round 9.3M visits every month. The numbers are nonetheless enormous after all, nevertheless it goes to point out that third-party instruments can’t at all times be relied on (we’re engaged on one thing privately on this regard).
An actual journalist would let you know that the TechTarget homepage states the positioning picks up 19M month-to-month visits which might be the very best indicator general, however I don’t know when these numbers had been final up to date (The Web Archive doesn’t appear to have the ability to have backed up that a part of their homepage).
Again to the earnings name, the entire quote from Cotoia is definitely fascinating, so I hope you don’t thoughts me sharing it in full,
So one of many issues that we’ve labored on, we employed Paul Healey, who’s operating our Generative AI Strategic Technique on this, is when clients go to Google, which we proceed to dominate come to TechTarget website, we’re going to have the ability to as a part of our roadmap, arrange a immediate kind functionality set by means of GenAI to assist serve up all of the data based mostly content material and the insights round that individual matter that these researchers are .
And I’ll say this, like there’s no person else that I can consider on this enterprise B2B tech space, due to their lack of investments in content material and our sturdy investments in content material, they’ll serve that up. So if I’m going in there as a purchaser, I’m going to Google, I search X, Y, Z, I find yourself on a TechTarget neighborhood, I’m studying my articles and I get prompted, and what else are you searching for? What else can we enable you with?
There’s rather a lot to soak up right here, nevertheless it’s fascinating they’re very centered on SGE totally rolling out and the way which may influence their enterprise going ahead.
TechTarget presently have over 1,000 folks contributing content material for his or her neighborhood, and it’s the sort of content material the place you actually need consultants concerned who know what they’re speaking about.
In different phrases, anybody seeking to make a dent of their moat has loads of work to do.
Whereas TechTarget.com is the most important website we observe for them, it’s not the one one.
Different websites embrace:
- ComputerWeekly
- TheServerSide
- JacksFlightClub
- RevCycleIntelligence
- PharmaNewsIntel
- BrightTalk
- DataScienceCentral
The names of every ought to typically offer you an thought as to what they cowl, with ComputerWeekly sharing the highest UK-focused tech and IT information.
On the TechTarget homepage that additionally share some websites about their community in complete:
- 150+ expertise web sites (Observe: These aren’t particular person domains)
- #1 in Google for B2b tech (their phrases)
- 1,000+ full-time editors and contributors
- 410K listed Google pages
- 20+ trade analysts
- 19M month-to-month visits
Whereas their websites aren’t in essentially the most thrilling niches, I completely love that they’re not shy about dominating the search rankings for a really high-quality viewers.
That is one model that’s going to be unbelievable to trace the outcomes of when SGE does totally roll out, and you already know I’ll be right here to provide the updates.
We’re a small bootstrapped crew, making an attempt to share a few of the finest search engine marketing insights and area of interest alternatives on the web. Clicking the guts tells us what you take pleasure in studying. Social sharing is appreciated (and at all times seen). – Glen Allsopp
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