The 2024 Stackie Awards are actually open for entries — share a slide of your martech stack, everyone wins | Digital Noch

The 2024 Stackie Awards are actually open for entries — share a slide of your martech stack, everyone wins | Digital Noch

It’s that point of the yr. The Northern hemisphere appears to be like ahead to spring. The Southern hemisphere appears to be like ahead to fall. And everyone in martech and advertising operations appears to be like ahead to the annual Stackie Awards.

This will probably be our tenth version of The Stackies: Advertising and marketing Tech Stack Awards. Wow, a decade of a whole bunch of martech stack slides: 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, and 2023. We’d love so that you can be part of this martech neighborhood custom with us this yr.

To enter the 2024 Stackie Awards, all it is advisable do is create a single slide (16:9 side ratio) that illustrates your advertising stack — the gathering of martech software program that you simply use. Your slide could be as easy or as elaborate as you want. The very best slides efficiently talk a transparent idea about how your stack is organized and the way it matches into your advertising operations.

Then simply add your slide by April 26, 2024. There is no such thing as a charge to enter. Quite the opposite, we’ll make a $100 donation to UNICEF on behalf of each authentic stack entered, as much as a complete of $10,000. We’ll the announce the winners at a web-based #MartechDay occasion on Might 7, 2024, and launch a deck of all of the slides that had been submitted.

“So wait, your headline says everyone wins?”

Properly, solely 5 entries will probably be chosen as successful stacks: those who we subjectively consider contributed essentially the most to the neighborhood. However everyone wins as a result of all of us get to be taught from the whole assortment of stack illustrations: what do the stacks appear like at completely different firms and the way do they consider them? Martech distributors win by getting acknowledged within the stack slides shared by their prospects. And the donations made to UNICEF on behalf of those entries assist in some small manner with issues extra essential than any stack.

Airstream, Autodesk, Cisco, IBM, Microsoft, Nationwide, Paychex, Philips, Sargento, SAS, United Healthcare, Verizon, Washington Put up, and Whirlpool are a few of the well-known manufacturers which have shared their stacks in The Stackies. For instance, right here’s the entry from Juniper Networks in 2021:

Juniper Networks Martech Stackie Entry in 2021

Or, for a B2C instance, this entry from Casey’s in 2023:

Casey's Martech Stack

Or, another instance, this one from Rabobank in 2022:

Rabobank Martech Stack

You possibly can have as a lot enjoyable together with your stack illustration as you want. However all three of those examples seize a way of the journey — both for entrepreneurs or prospects — wherein these martech instruments are used. I like Juniper’s and Casey’s, as a result of additionally they break down the completely different classes of martech merchandise they use and the way they map to that buyer journey or advertising manufacturing line.

However you don’t should comply with what they did. Any manner you wish to signify your stack, we’d be delighted to see it.

That stated, yearly I wish to make a few ideas for entries that I hope a number of folks will contemplate. This yr, I’d like to see two issues:

First, the place is generative AI being utilized in your stack? For content material creation? Information evaluation? Customer support? Streamlined workflows? Thought era? Are you utilizing particular gen AI instruments, or gen AI options constructed into bigger martech platforms? In the event you might help us see the real-world use circumstances of AI, that might be a cool contribution.

Second, I’ve been writing about aggregation idea in martech stacks for the previous yr or so, how sure platforms unify knowledge, workflows, consumer experiences, or governance throughout your organization’s tech stack (i.e., not simply restricted to advertising). The quintessential instance of this can be a cloud knowledge warehouse or knowledge lake, corresponding to BigQuery, Redshift, Snowflake, or Databricks, that aggregates knowledge from many sources and makes it accessible to many apps to make use of. I’d like to see a number of Stackies this yr that illustrate real-world examples of this.

Are you utilizing a cloud knowledge warehouse as a part of your martech stack. Please embody it!

Tech Stack Aggregation Layers with Examples

However you don’t should constrain your self with both of these concepts. Greater than something, the Stackies are about educating one another concerning the other ways martech is applied throughout industries and geographies. No matter you wish to train together with your stack slide, we’re prepared and wanting to be taught. And we drastically admire the contribution.

Simply be sure you ship in your slide right here by April 26, 2024. Time to get stackin’!

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