The Full Information to Social Media Picture Sizes in 2024 [Free Templates] | WordStream | Digital Noch

You’d assume all of the social media platforms on the market may get collectively and make a one-size-fits-all strategy to artistic content material, however sadly, that’s not the case. Nonetheless, it’s essential you get your social media sizes proper on each platform to make sure your picture or movies are accurately conveyed to your viewers. Following social media dimension tips stops your social content material from showing blurry, minimize off, or in any other case unviewable.

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Social media picture sizes and video specs for 2024

Questioning what the precise social media sizes are for your online business’s most profitable social platforms? You’ve come to the precise place!

Fb picture and video sizes

Meta has tons of picture sizing choices in addition to methods to include varied video codecs into your natural and paid posts. So, we broke it down a bit:

Fb profile image dimension, cowl photographs, video, and picture put up specs

  • Fb profile image dimension: 170 x 170 px
  • Fb Enterprise Web page cowl picture dimension: 851 x 315 px
  • Put up with panorama picture: 1200 x 630 px
  • Put up with portrait picture: 630 x 1200 px
  • Put up with sq. picture: 1200 x 1200 px
  • Video posts: 1280 x 720 px
  • Fb Story dimension: 1080 x 1920 px

Fb advert sizes

  • Fb picture adverts: 1080 x 1080 px
  • Fb carousel adverts: 1080 x 1080 px
  • Fb video adverts: 1080 x 1080 px

facebook profile picture size - size of facebook ads chart

Fb picture dimension suggestions

Listed here are some useful suggestions in your Fb picture sizing.

  • Be aware of photographs that comprise hyperlinks. The Meta platform has completely different sizing finest practices for linked photographs. For instance, when you’re posting a picture with a hyperlink on Fb Market, the really useful picture dimension is 1200 x 1200 px. In the meantime, Meta Viewers Community native, banner, and interstitial advert placements all have the identical really useful picture dimension of 398 x 208 px if they don’t comprise a hyperlink. For Meta Viewers Community advert photographs with a hyperlink, the really useful dimension is 1200 x 628 px.
  • Your Fb advert file sizes matter. You’ll want to make sure your picture and carousel advert file sizes are beneath the 30 MB most per picture. Fb video adverts could be as much as 4GB and anyplace from 1 minute to 241 minutes lengthy.
  • Contemplate the place your picture or video will likely be exhibiting when figuring out your facet ratios. Most Fb picture dimension facet ratios are 1:1, however this will change relying on whether or not the location is horizontal or vertical.

social media image sizes - meta image and video aspect ratio guide

🔏Unlock the secrets and techniques to the best methods in Fb adverts right here!

Instagram picture and video sizes

Listed here are the really useful picture sizes for Instagram.

Sizes for Instagram Tales, Reels, and posts

  • Instagram profile picture: 320 x 320 px
  • Instagram sq. picture posts: 1080 x 1080 px
  • Instagram panorama picture posts: 1080 x 566 px
  • Instagram portrait picture posts: 1080 x 1350 px
  • Instagram Tales and Reels: 1080 x 1920 px
  • Instagram Reel cowl picture dimension: 420 x 654 px

Instagram advert sizes

  • Story adverts: 1080 x 1920 px
  • Panorama picture adverts: 1080 x 566 px
  • Sq. picture adverts: 1080 x 1080 px

Instagram picture dimension suggestions

Listed here are some fast Instagram picture and video sizing suggestions to remember.

  • Your enterprise’s Instagram profile aesthetic is essential. Do not forget that something you put up on Instagram, you’ll need to look good in your web page and really feel cohesive along with your different posts. The Instagram thumbnail dimension is 161 x 161 px. So if you wish to plan out your profile tiles, attempt testing out how your photographs may look within the 161 x 161 px thumbnail dimension.
  • There’s flexibility in among the Instagram sizes. Technically, the Instagram profile image minimal dimension is 110 x 110 px, so you may get away with a smaller dimension than the really useful 320 x 320 px if wanted.
  • For carousel posts and adverts, attempt to stick with the identical dimension for all the pictures. Whichever picture you select as the primary picture in a carousel put up, the remainder must be cropped to match. So, it could be simpler to pre-plan and resize your choice of photographs beforehand.

social media image sizes - instagram thumbnail size examples

This model posts Instagram photographs that every one have comparable themes and aesthetics to make its thumbnails look cohesive.

TikTok video sizes

Follow these TikTok video and picture sizes to optimize your TikTok advertising technique.

  • Panorama TikTok movies: 1920 x 1080 px
  • Portrait TikTok movies: 1080 x 1920 px
  • Sq. TikTok movies: 1080 x 1080 px
  • TikTok Story and Dwell dimension: 1080 x 1920 px
  • TikTok profile picture dimension: 200 x 200 px
  • TikTok carousel picture dimension: 1080 x 1920 px

Ideas in your TikTok video sizes

Comply with these TikTok suggestions when contemplating your social media picture dimension technique.

  • Goal for the very best decision doable. For instance, the minimal dimension to add a TikTok profile picture 20 x 20 px, however it’s really useful for a better pixel, increased high quality picture to keep away from having to alter it later as your visibility grows.
  • The popular facet ratio for TikTok movies is 9:16. Which means that all of your TikTok movies ought to align with this ratio to offer a constant, high-quality expertise to your viewers.

Snapchat picture and video sizes

Snapchat picture and video sizes are constant throughout the app, so there are only some social media sizing specs it is advisable know for this platform.

  • Snapchat snap and advert dimension: 1080 x 1920 px
  • Snapchat Geofilter picture sizes: 1080 x 1080 px (minimal), 1080 x 2340 px (really useful)

Snapchat picture dimension suggestions

  • Double-check your Snapchat picture file specs. For instance, it’s okay to make use of both JPEG or PNG for a Snapchat picture or video, however you’ll want to make sure it stays beneath the utmost file dimension of 5 MB.
  • Keep in mind, Snaps take up the consumer’s entire display. As you’re planning out your picture or customized Geofilter, attempt to remember what could be most visually interesting throughout a cellphone display.

social media image size - snapchat geofilter example sizing

In the event you determine to create a Snapchat Geofilter to advertise your online business, contemplate the way it will look over a full-screen picture like this.

LinkedIn picture and video sizes

Whenever you’re trying to market your online business on LinkedIn, observe these LinkedIn picture sizes.

  • LinkedIn profile picture dimension / LinkedIn firm emblem: 300 x 300 px (400 x 400 px really useful)
  • LinkedIn profile cowl picture: 1584 x 396 px
  • LinkedIn firm web page cowl picture: 1128 x 191 px
  • LinkedIn Tales: 1080 x 1920 px
  • LinkedIn panorama picture posts and adverts: 1200 x 627 px
  • LinkedIn portrait picture posts and adverts: 1200 x 627 px
  • LinkedIn video posts and adverts: 4096 x 2304 px
  • LinkedIn carousel adverts: 1080 x 1080 px

LinkedIn picture and video dimension suggestions

Keep in mind these LinkedIn optimization methods when understanding your picture sizes.

  • Going with a LinkedIn firm emblem picture smaller than 400 x 400 px could influence the way it seems. LinkedIn firm emblem sizes smaller than 400 x 400 px work, however the smaller file dimension could cause it to finish up cropped or pixelated.
  • Your LinkedIn picture file specs matter. You’ll additionally need to stick with a JPEG or PNG and beneath 3 MB in dimension for all of your LinkedIn picture recordsdata.

X (Twitter) picture and video sizes

X (previously often known as Twitter) requires companies to stick to the next social media picture dimension tips.

  • Twitter profile picture: 400 x 400 px, minimal 200 x 200 px
  • Twitter profile header picture: 1500 x 500 px
  • Twitter picture posts: 1600 x 900 minimal 600 x 335 px

Twitter video posts and adverts sizes

  • Most video size: 140 seconds (or as much as three hours for premium subscribers)
  • Panorama: 1280 x 720 px
  • Portrait: 720 x 128 px
  • Sq.: 720 x 720 px

Ideas for picture sizes on X

Try the following pointers for sizing out your Twitter photographs and movies.

  • All X photographs ought to adhere to a sure facet ratio and file format. Ideally, your X picture facet ratio is 1:1. And, whereas X helps GiF, JPG, and PNG recordsdata, they need to all be round 2 MB.
  • If you wish to present on each X’s desktop and cellular views, maintain your picture or gif file dimension small. The utmost picture and gif file dimension is 5 MB to be displayed on cellular.
  • Your enterprise’s X profile header picture will change relying on the viewer’s gadget. Profile header photographs are responsive based mostly on display dimension and cropped to a facet ratio of three:1.

Pinterest picture sizes

Discover all the required picture sizes for Pinterest advertising success right here.

  • Pinterest profile image: 165 x 165 px
  • Pinterest enterprise profile cowl picture: 800 x 450 px (minimal)
  • Sq. Pinterest pins: 1000 x 1000 px
  • Pinterest Story pins: 9:16 facet ratio, 1080 x 1920 px, 20 MB
  • Pinterest assortment pins or adverts (cellular solely): 1000 x 1000 px or 1000 x 1500 px, 1:1 or 2:3 facet ratio, 10 MB

Pinterest picture dimension suggestions

When selling your online business on Pinterest, be aware of the following pointers beneath.

  • Preserve your Pinterest cowl picture to a set ratio. 16:9 is the really useful Pinterest cowl picture ratio.
  • Sq. pins could get minimize off in the event that they’re a smaller dimension. Whereas sq. Pinterest pins should be at minimal 1000 x 1000 px, attempt to alter your sq. pins to be 1000 x 1500 px with a 2:3 facet ratio to assist your viewers see all picture particulars inside the Pinterest feed.
  • Contemplate your Pin thumbnails. Pins are displayed with a set width of 236 px on the feed.
  • Pins have barely extra file flexibility than different platforms. In contrast to among the platforms above, a 20 MB most file that’s PNG or JPEG is okay for Pinterest.

social media image sizes - pinterest pins

An instance of how Pin thumbnails could fluctuate.

YouTube picture and video sizes

Your enterprise’s YouTube Channel picture and video sizes ought to align with the next specs.

  • YouTube profile picture dimension: 800 x 800 px
  • YouTube channel banner dimension: 2048 x 1152 px (minimal)
  • YouTube video dimension: 1280 x 720 px (minimal)
  • YouTube thumbnail dimension: 1280 x 720 px

YouTube video and picture dimension suggestions

Listed here are some useful YouTube sizing suggestions.

  • YouTube profile photographs show at 98 x 98 px. Whilst you’ll need to add your YouTube profile picture dimension at 800 x 800 px, attempt testing to see what it would appear to be sized all the way down to 98 x 98 px.
  • Your YouTube Channel banner photographs might be robotically cropped. Textual content and logos minimize off on YouTube Channel banner photographs at 1235 x 338 px. Additionally, the utmost file dimension is 6 MB.
  • YouTube movies meant on the market or rental ought to have a better pixel depend. You’ll need these YouTube movies to be sized at 1920 x 1080, quite than the standard YouTube video dimension of 1280 x 720 px. Nonetheless, If you would like your video to qualify for YouTube HD requirements, YouTube movies should be no less than 1280 x 720 px with a 16:9 facet ratio dimension.

social media image sizes - youtube banner size example

This YouTube channel banner instance may most likely be resized to align with the auto-crop that was utilized.

Instruments to assist with social media picture sizes

That can assist you along with your modifying, try a few of these prime social media picture and video instruments.


On the subject of social media picture sizing, Canva could be a superb useful resource. Canva is free to make use of, or you may pay for a Canva Professional subscription too. Each include choices for social media templates, free-to-use graphics and photographs, in addition to loads of easy-to-navigate modifying and cropping instruments.

social media image size tools - canva

Adobe Specific

Much like the above, Adobe Specific is a free device that helps you rapidly generate and edit social media graphics full with templates and inventory content material.

social media image sizes - screenshot of adobe social media image tool


Pixlr is an AI-powered social media picture modifying device. It makes use of synthetic intelligence (AI) to both totally create a picture for your online business, or you may as well edit your personal photographs utilizing AI design instruments.

social media image sizes - ai social media image tool example

🤖 Discover extra methods to make use of AI in social media content material and past with our free information to AI in advertising!


Flickr makes it straightforward to seek out TONS of CC-licensed supplies by modifying Flickr search parameters.

social media image sizes - flickr


Pixabay is a superb supply without cost photographs and free vector illustrations. The most effective factor about it? You should use these photographs and illustrations with out attribution, even for industrial functions. Simply you’ll want to avoid the Shutterstock advert photographs that present up inside the outcomes without cost photographs—these include a price.

social media image sizes - pixabay social media image tool screenshot

Free photographs

Free Photographs has plenty of free high-quality inventory photographs and graphics to select from. Keep away from the “premium” photographs on the highest line of searches which aren’t free.

social media image tools - free images

Open Clipart

Open Clipart gives free and simple clip artwork to make use of with different photographs to create a brand new, personalized piece of content material. Open Clipart is a huge useful resource of free clip artwork, with limitless industrial use.

social media image sizes - clipart

This clip artwork and extra might be yours!

Social media picture dimension templates

Use these useful, pre-fitted social media picture dimension templates to jumpstart your personal social media picture creation.

social media image size templates

Get the templates: [Facebok/Instagram image posts] [Snapchat Geofilters] [LinkedIn image posts] [Twitter image posts] [Pinterest Square pins] [YouTube channel banners]

5 extra social media picture sizing suggestions

As you begin in your journey to discovering the precise social media photographs for your online business, listed here are a couple of last fast suggestions.

💡 Need much more advertising suggestions and methods? We’ve bought you lined with our free record of over 130 of the most effective on-line advertising suggestions for extra site visitors, leads, and gross sales.

1. Keep in mind your profile footage and logos will seemingly default to a circle icon

Whilst you could add a sq. picture as your main emblem or profile image throughout platforms, know that some social media websites show these in a circle by default. Attempt to maintain an important artistic parts on the heart of your picture.

social media image sizes - example of sizing on x

The best social media picture dimension technique may also help you keep away from off-center photographs like these!

2. Simplicity is vital

The social media picture dimension record above reveals that, on some platforms, your content material will inevitably be cropped robotically. Whereas it may be tempting to create photographs and movies which are jam-packed with promotional belongings, it’s finest to maintain your social content material as easy and clear as doable in order that it may be simply seen on any gadget at any dimension.

3. Steadiness your social media picture high quality and amount

On the subject of social media picture sizing, it’s higher to place out a couple of high-quality photographs on every of your advertising channels quite than overload with lower-quality photographs for the sake of getting further content material. Upholding your online business’s on-line popularity with clear and constant social media posts and adverts must be the main target.

social media image sizes - example of business balancing its instagram posts

This enterprise is selective with its posting schedule, solely posting the highest-quality movies of its merchandise in use.

4. Preserve your branding constant

Model consistency is usually a widespread small enterprise problem when coping with social media picture sizing. That is comprehensible, as you’re making an attempt to steadiness content material that matches in your required placements whereas additionally sustaining your model messaging. Utilizing a method information is usually a good start line to make sure all of your photographs and movies observe a standard theme.

5. Use AI… with warning

AI in digital advertising will proceed to development within the coming years. In truth, AI statistics present that AI is predicted to see an annual development fee of 37% from 2024 to 2030. There are tons of AI-powered instruments popping up that may make your life loads simpler when it comes time to resize a social media picture.

Nonetheless, it’s important to edit your AI-generated photographs each step of the best way. Generative AI could be you get by way of the preliminary mock-up part of a social media picture or video, however you realize your online business finest, and also you’ll need you and your workforce to be manually evaluating the standard of your AI-edited content material earlier than it goes stay.

social media image sizes - infographic of ai statistics

This AI infographic proves the significance of generative AI instruments within the small enterprise content material creation course of.

Use this social media dimension information year-round

Whenever you’re in a pinch (pun meant) and really feel your social technique is stretched skinny (once more, pun meant), these social media picture dimension tips is usually a big assist. Simply you’ll want to at all times prioritize your online business’s social media objectives and model messaging as you alter picture or video sizes to make sure your content material is of the very best high quality. In the event you’re able to kick your social media content material technique up a notch, see how our options may also help you run with these sizing tips to convey your campaigns to life!

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