Google completed off its Made by Google occasion this week by confirming that its new Pixel 8 and Pixel 8 Professional smartphones would obtain a full 7 years of software program assist. These years will see safety patches, Pixel Function Drop releases, and Android OS upgrades land on their latest telephones, giving them a stage of assist not seen within the smartphone business. Not even Apple has any kind of official dedication this lengthy for the iPhone.
It’s an enormous deal that Google has made this promise. Most individuals responded initially by acknowledging this as the massive deal it’s. However because the week has progressed, the tone is altering and getting weirder on the identical time. We’re now on the level the place tech media has turned and can now have you ever imagine Google must be questioned, is untrustworthy, and that their promise means nothing. Right here’s a video by Linus, one other by MKBHD, and an article by The Verge, all laying out why this software program replace promise is nothing however a bunch of mendacity, meaningless, horseshit. OK, they didn’t go that far, nevertheless it sounded enjoyable as I typed it they usually additionally ought to have included this emoji (🤔) of their titles to totally promote it. I’m dissatisfied within the missed alternative right here.
So there are two arguments being made on this state of affairs. The primary is that as a result of Google kills off companies and merchandise all the time, that taking their phrase for a 7-year promise is silly. In different phrases, you may not wish to belief them as a result of they killed off a Pixel Move that 25 folks signed up for, a Google Podcasts app that was mainly a browser in an app shell that was given a correct substitute, a distinct segment enterprise presentation display in Jamboard, and Stadia…freaking Stadia. They gave you all your a reimbursement and allow you to preserve the controller, guys.
Look, when Google promised 3 years of OS and safety updates for the primary a number of Pixel telephones, nobody questioned whether or not or not they might ship these. They only accepted the phrases and as a substitute complained that Google wasn’t supporting their telephones lengthy sufficient. They then upped the extent of assist to three OS updates and 5 years of safety patches. That, once more, wasn’t questioned as being an untrustworthy transfer, however was as a substitute clowned for nonetheless not being sufficient as a result of Samsung and Apple assist their telephones for longer (Samsung doesn’t actually, by the best way). Significantly, somebody discover me an article written from the Pixel 1 up by the Pixel 7 Professional or Fold the place somebody stated, “Google shouldn’t be trusted to assist these telephones.”
However now that Google has dedicated to longer assist intervals than each Samsung and Apple, we must always query them. Besides when Samsung saved extending their dedication to three and 4 and 5 years of updates, folks didn’t query that. The corporate whose telephones at one time blew up on airplanes and who promised time and again that they have been going to ship a sensible speaker (see, comparisons that make no sense – I can also do these), wasn’t questioned. We simply took their guarantees, regardless that their early historical past of updating telephones wasn’t nice, and went with it. And but, it’s Google that we must always query the extent of trustworthiness from and lean in direction of the concept they may simply kill Pixel telephones as a product line or that stage of assist at any second, with out discover.
The historical past of Google supporting each Nexus and Pixel telephones (and Chrome OS) has been excellent, in case you have been nonetheless enthusiastic about Stadia as a product to check Pixel software program assist to. We’re on the eighth era of Pixel telephones and Google has lived as much as all software program commitments up to now. They delivered all the promised updates after which some, in some instances. They’ve been doing this for 7 years of Pixel releases (going into the eighth now), and extra in case you take into account Nexus. That’s a very very long time. That ought to construct some belief, no?
Google isn’t allowed to have a Professional cellphone with additional options
The opposite argument spreading in the intervening time is this concept that Google is within the fallacious for having a “Professional” mannequin cellphone that has totally different options than the non-Professional model of the cellphone. That is dangerous as a result of it means Google is placing a price ticket on particular options (like new AI-powered concepts, Professional digital camera controls, and additional video instruments) and that they’re limiting one other cellphone when it ought to be capable of assist those self same options.
You already know who does this each single 12 months with out query? Apple. Yeah, you knew that. Nobody is out right here going, “The iPhone 15 ought to have the identical options because the iPhone 15 Professional Max!” That may be a dumb argument. Nobody is even tempted to make that argument, proper?
Want an instance of Apple withholding a function? How concerning the always-on show. The iPhone 15 has an OLED show and the A16 Bionic chip powering it, which was the chip powering the Professional-level iPhone 14 Professional the 12 months earlier than, but it doesn’t have an always-on show. Why not? As a result of Apple desires that easy software program function to be a Professional-level function. Apple has additionally restricted its new Evening Mode Portrait mode to solely telephones labeled as “Professional” again by the iPhone 12 Professional (and its older A12 Bionic chip and digital camera), as a result of once more, they need this to be a Professional function.
The Pixel 8 will not be purported to be the small model of the Pixel 8 Professional. Why is that tough to grasp? Perhaps Google didn’t do a ok job of expressing that concept with the Pixel 6 and Pixel 7 traces and expectations aren’t the place they need to be. Perhaps it’s as a result of Apple gives two sizes of its Professional and non-Professional telephones and Google solely gives 1 of every that individuals imagine must be the identical. I don’t know, however I can let you know that for the launch of the Pixel 8 Professional, Google is making it clear that they view the 8 Professional as a stage above the Pixel 8.
And that’s why they’re asking $300 extra for the Pixel 8 Professional – they’re asking you to pay for extra stuff. Like Apple does. The iPhone 15 is tons of lower than the iPhone 15 Professional Max. Whether or not you get it or not, these are the 2 telephones that finest characterize the Pixel 8 and Pixel 8 Professional state of affairs. These are the telephones try to be making comparisons with, not as if the Pixel 8 is only a small Pixel 8 Professional – it isn’t. Google isn’t telling you that it’s.
Does that imply because the 7 years of updates transfer ahead that the Pixel 8 Professional goes to get options that the Pixel 8 doesn’t? Sure. Does it imply the Pixel 9 Professional may ship with options that the Pixel 8 Professional might not see? Perhaps, yeah. As new chips and different applied sciences are launched, the 8 Professional may not be capable of do what the 9 Professional or 10 Professional can do. That’s actuality. That additionally occurs with all cellphone traces from each cellphone maker.
Look, I’m not sitting right here saying that I like what Google is doing. I want there was massive and small Pixel 8 Professional telephones. What I’m telling you is that Google is providing you with a non-Professional and a Professional-level cellphone that they wish to be seen as totally different. They need you to get extra in case you pay for the Professional cellphone, similar to Apple is doing, and that’s the play. It’s as much as us to determine if we wish to pay extra for the products or not, however that’s what they’re promoting us with the Pixel 8 and Pixel 8 Professional.
I’m undecided how Google working the playbook of Apple means they’re untrustworthy or telling on themselves. In reality, sure, they instructed us what they have been doing after which everybody went, “Whaaaaa?”
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