The Duct Tape Advertising and marketing Podcast with Debbie Howard
On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Dwelling SMART, a full-service advertising and marketing company serving the senior housing trade. She and her companion, Andréa Catizone, have efficiently grown the company from a startup to a workforce of 40 workers over the previous 12 years and lately celebrated by publishing her ebook Smarter(er) Advertising and marketing for Senior Dwelling Communities.
Throughout our dialog, we explored the important methods that senior dwelling communities must thrive in an more and more aggressive market. We mentioned the significance of utilizing sensible advertising and marketing automation, efficient methods for attracting the proper prospects, and why your web site is a very powerful asset for lead conversion.
Whether or not you’re concerned in senior dwelling advertising and marketing or trying to optimize your total technique with high quality automation and a sturdy on-line presence, this episode is filled with actionable insights.
Key Takeaways
- The senior dwelling trade is booming: With the growing old inhabitants driving demand, senior dwelling entrepreneurs should differentiate themselves from the crowded market. A strategic strategy that mixes automation, personalization, and a powerful on-line presence is vital to standing out and capitalizing on this progress.
- Debbie’s SMART Advertising and marketing framework: Technique, Advertising and marketing Automation, Analytics, Assets, and Know-how.
- Technique is the inspiration of profitable senior dwelling advertising and marketing – Understanding the particular wants of your viewers is crucial to crafting messages that entice superb prospects. In senior dwelling, which means concentrating on not simply potential residents however their households too.
- Advertising and marketing automation enhances efficiency – By automating processes like lead nurturing, senior dwelling entrepreneurs can save time whereas offering customized experiences. This permits gross sales groups to concentrate on higher-intent prospects.
- Your web site is your most necessary advertising and marketing asset – With 90% of potential residents and their households visiting web sites throughout their decision-making course of, having a mobile-first, user-friendly web site is essential for lead era and conversions.
- Not all leads are created equal – Senior dwelling advertising and marketing must concentrate on producing the proper leads. Automation helps qualify leads over time, making certain that gross sales groups have interaction solely with prospects prepared to maneuver ahead.
Chapters
[00:00] Introduction to Senior Dwelling Advertising and marketing
[02:42] Understanding the SMART Advertising and marketing Framework
[05:16] The Position of Technique in Senior Dwelling Advertising and marketing
[08:35] Differentiation in a Aggressive Market
[12:49] Aligning Advertising and marketing and Gross sales Methods
[16:59] The Crucial Position of Web sites in Gross sales
[19:56] Introducing Smarter Advertising and marketing Certification
Extra About Debbie Howard:
Like this present? Click on on over and give us a evaluate on iTunes, please!
This episode of The Duct Tape Advertising and marketing Podcast is delivered to you by:
No person does information higher than Oracle. Prepare your AI fashions at twice the velocity and fewer than half of the price of different clouds. If you wish to do extra and spend much less, take a free take a look at drive at Oracle.
Be a part of 25k+ strategic entrepreneurs and degree up your advertising and marketing sport once you subscribe to our weekly publication – be a part of now to get your free prompts!
#Senior #Dwelling #Advertising and marketing #Growth #Smarter
