There’s rather a lot to get enthusiastic about at this 12 months’s INBOUND convention, with HubSpot rolling out main updates throughout the board. From the brand new seamlessly built-in AI options to instruments that make gross sales and advertising and marketing groups more practical, HubSpot is making a critical play to ascertain itself as the main platform for enterprise.
Out of 200+ new options to take a look at, we’ve narrowed down our high 10 favourite updates that try to be listening to. Whether or not you’re trying to automate workflows, personalize buyer experiences, or degree up your information administration, these updates will assist your workforce do extra with much less and ship higher outcomes.
Let’s dive into probably the most impactful new options and what they imply for what you are promoting.
1. Breeze Copilot — automate duties, simplify work
HubSpot’s new Breeze AI is right here to make life simpler for advertising and marketing, gross sales, and assist groups. We all know many groups really feel AI is just too difficult or dangerous to depend on, however Breeze is making AI much more accessible and simple to make use of throughout advertising and marketing, gross sales, and buyer assist.
Taking all the brand new AI options you’ve seen in HubSpot and ChatSpot this previous 12 months and integrating them extra naturally into HubSpot, you get Breeze Copilot:
This AI software helps you by automating duties and simplifying on a regular basis work. It really works proper inside HubSpot and is related instantly together with your CRM information, providing real-time insights and suggestions to get issues carried out sooner.
- For gross sales, Breeze Copilot makes prospecting simpler, serving to you analysis corporations, put together for calls, and handle pipelines. It recommends actions like assembly prep and follow-ups, and offers fast CRM summaries to maintain issues shifting.
- Entrepreneurs can use it to jot down, edit, and enhance content material like emails, weblog posts, and touchdown pages proper the place you’re already creating them, all whereas protecting your model voice constant.
- Help groups profit from sooner ticket administration with sensible suggestions for resolving points and personalised responses.
Whether or not you’re trying to increase your workforce’s productiveness or simply make smarter selections, Breeze takes on the busywork so you possibly can give attention to the massive stuff that basically issues. With this replace, impactful AI use instances are baked into your present day-to-day work and utilizing them are, properly, a breeze.
2. Breeze Brokers — useful AI assistants for everybody
This replace takes HubSpot AI to the following degree. HubSpot’s new Breeze Brokers are constructed to assist groups get extra carried out with out the trouble. These AI helpers deal with repetitive duties so you possibly can give attention to the work that basically strikes the needle—whether or not that’s creating content material, managing social media, or closing offers.
Gross sales groups get an enormous win with the Breeze Prospecting Agent, which finds the suitable leads, personalizes outreach, and automates outreach, protecting your pipeline full across the clock.
For entrepreneurs, the Breeze Social Media Agent takes the stress out of managing a number of platforms. It creates, schedules, and optimizes posts multi functional place, saving you time and boosting engagement.
Breeze Content material Agent makes it simple to whip up high-quality weblog posts, touchdown pages, and podcasts, even in a number of languages, serving to you retain up with demand with out sacrificing high quality.
The Breeze Buyer Agent helps service groups reply sooner with automated replies and sensible ticket routing, making buyer assist smoother and extra environment friendly.
Briefly, Breeze Brokers let your workforce give attention to what issues most, whereas AI handles the remaining.
3. Breeze Intelligence — know extra about your viewers
The evolution from HubSpot’s Clearbit to “Breeze Intelligence” helps you repair the issue of messy, incomplete information by bringing all the things collectively in HubSpot. With over 200 million purchaser and firm profiles and 40+ consistently up to date attributes, it retains your CRM information recent and correct.
Computerized information enrichment: Breeze Intelligence mechanically enriches contacts and firms after they’re added, and you may even bulk enrich bigger lists. Simply take into accout, enrichment makes use of credit, so how a lot you are able to do is determined by your plan!
Figuring out purchaser intent: now it’s simpler to identify high-intent clients. You possibly can set particular standards like key pages visited in your web site or firm dimension and see which goal accounts are displaying curiosity. The software provides you a transparent, actionable listing so you possibly can have interaction the suitable leads, quick.
Type shortening: It additionally improves your type conversion charges by mechanically shortening varieties (eradicating fields with identified info), making it simpler for identified contacts to fill them out—whereas nonetheless amassing the essential information you want.
4. A brand new “Case Research” asset sort for simpler content material growth
Writing nice case research for advertising and marketing collateral takes time and a number of effort, pulling in several individuals and diving into information. HubSpot’s new case research software simplifies the method by linking on to your CRM, so you possibly can simply draw information on case research topics, pulling metrics to focus on and creating sturdy, high-impact case research sooner. As a substitute of spending hours amassing information, you’ll get easy accessibility to the information you want.
The software additionally enables you to publish your case research as participating net pages with only a few clicks, so you possibly can showcase buyer success tales with out the standard problem. It’s a easy, environment friendly option to flip buyer proof into precious content material. 
5. Embed content material in your third-party web site — personalised based mostly in your CRM information
Integrating CRM information right into a non-HubSpot web site like WordPress is usually a actual ache. With HubSpot’s new content material embed replace, it is now tremendous simple to personalize your web site content material—it doesn’t matter what CMS you’re utilizing.
Now, you possibly can create personalised content material inside HubSpot and embed it into any web site platform with a easy embed code. This implies you possibly can ship a constant and personalised expertise to your guests, it doesn’t matter what CMS you employ. This function saves you time and helps personalize your clients’ web site expertise—all with out the standard problem.
6. Publish movies to YouTube… from HubSpot
HubSpot now enables you to publish YouTube movies instantly from the platform, making it simpler to faucet into short-form video—the top-converting channel over the previous two years. Beforehand, HubSpot solely supported LinkedIn and Instagram Reels, however now you possibly can handle YouTube too, multi functional place.
You may as well monitor feedback and monitor how your movies carry out, serving to you fine-tune your video technique with out leaping between instruments. With all the things centralized, you’ll spend much less time managing content material and extra time utilizing video to drive leads and develop what you are promoting.
7. Easy but highly effective new lead scoring capabilities
The brand new lead scoring replace makes it simpler to identify high-potential leads and tailor your scoring to what issues most. Utilizing AI, it helps you determine leads almost definitely to purchase based mostly on their actions, marketing campaign interactions, and demographics — and routes them straight to your gross sales workforce.
The brand new options make scoring much more highly effective:
- Now you can customise based mostly on any occasion, together with Customized and Unified Occasions
- Time Decay provides precedence to new leads over people who have gone quiet
- Superior Weighting enables you to alter how a lot sure standards matter, supplying you with full management over your scoring course of
Balancing more and more superior capabilities with a easy setup, you’ll wish to bounce on this one shortly.
8. Do extra with dynamic varieties
HubSpot’s Dynamic Types replace makes it simpler for entrepreneurs to create varieties that convert. With new options like multi-step varieties, you possibly can information guests via a easy course of, decreasing drop-offs. You additionally get extra management over the appear and feel of your varieties to match your model.
Conditional logic and redirects allow you to personalize the expertise based mostly on what customers enter, and CRM validation helps lower down on spam whereas protecting your information clear. Plus, type shortening reduces pointless fields, making it faster for guests to fill out. The end result? Extra leads and better-quality submissions.
9. Knowledge units are actually in Operations Hub Professional
Operations Hub Skilled simply obtained an enormous improve with new dataset options. Beforehand solely accessible on the Enterprise degree, customers can now create as much as 5 customizable datasets on Skilled. Datasets mean you can be a part of information, construct formulation, and remodel it for higher use throughout the platform.
This replace introduces a bunch of useful new use instances, corresponding to:
- Gross sales cycle evaluation — uncover information like common gross sales cycle size and unaddressed at-risk deal income
- Closed-lost evaluation — how shortly is your workforce closing offers when price is the first loss cause? Has your workforce develop into extra environment friendly at decreasing misplaced income per loss cause?
- Calculating NRR — this shall be particularly useful for SaaS corporations. Simply monitor buyer development by evaluating misplaced and gained income, offering a transparent view of general enterprise well being.
Plus, pre-built datasets are actually accessible for all Enterprise and Skilled Hubs, simplifying reporting for groups.
Through the use of datasets, you possibly can mixture and handle information extra successfully, guaranteeing your experiences are correct and simple to make use of, giving your workforce the insights they should act shortly.
10. Simply handle objects with the brand new HubSpot Object Library
HubSpot’s Object Library simply obtained an enormous increase. Now, all Professional customers can entry new object sorts and industry-specific templates—no want for an Enterprise plan or tough workarounds. Now you can simply handle issues like Appointments, Property Listings, Programs, and Companies, making it method simpler to customise HubSpot for what you are promoting.
They’ve additionally added tailor-made templates for industries like healthcare, actual property, and schooling to hurry up your setup.
Whether or not you’re in advertising and marketing, gross sales, or customer support, these instruments will allow you to give attention to what issues most—rising what you are promoting and delivering higher experiences on your clients. To get assist taking full benefit of those new options, ebook a name with a HubSpot professional right now.
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