On this episode of the Duct Tape Advertising and marketing Podcast, I interview Jay Baer, a enterprise progress and buyer expertise writer, researcher, and advisor. Jay is a Seventh-generation entrepreneur, who has written 7 best- promoting enterprise books, and created 6 multi-million greenback corporations.
His latest ebook, titled “The Time to Win: The way to Exceed Your Clients’ Want for Velocity,” relies on analysis centered on velocity and responsiveness. It serves as a complete information for surpassing prospects’ expectations for fast service. The ebook introduces a six-part “Time to Win” framework and supplies particular suggestions for optimizing responsiveness inside your group, detailing the how, why, when, and the place of the method.
Throughout his analysis, Jay discovered that as we speak, two-thirds of shoppers take into account velocity to be as essential as worth. In essence, when you save your prospects time, they’ll reward you with their enterprise. Conversely, when you value your prospects time, additionally, you will pay the worth financially.
In as we speak’s enterprise panorama, time and responsiveness are key components in shaping the shopper expertise and producing income. On this new period, prospects are putting an rising worth on velocity and fast options, a pattern that has been amplified particularly because the pandemic. Learn to prioritize responsiveness in what you are promoting to safe a aggressive edge for each your organization and your shoppers.
Querys I ask Jay Baer:
- [00:50] You come from 5 generations of entrepreneurs. What did the first-generation entrepreneur in your loved ones do?
- [01:38] You declare that point is the center of the shopper expertise. What does that imply?
- [02:46] What are your ideas on a society that has turn out to be so obsessive about speediness?
- [08:37] Two thirds of shoppers say that velocity is as essential as worth and a few prospects are even keen to pay extra, would you agree?
- [10:57] Are there are some instances the place shoppers don’t need issues quick?
- [16:21] What’s your 6-piece framework on what to do in these eventualities the place speediness is required and tips on how to get higher at responding quicker?
- [17:41] How can our viewers join with you and get your new ebook, “The Time to Win: The way to Exceed Your Clients’ Want for Velocity”?
- [18:26] Are we nonetheless giving corporations a cross for being late to reply as a result of pandemic or has that expectation shifted?
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