Our world has 7.9 billion individuals, and 4.48 billion of them have social media accounts. In different phrases, greater than half of the world’s inhabitants is plugged into social media, making it one of the crucial highly effective digital advertising instruments on the planet.
Whereas many manufacturers are having a time breaking via with their social media technique, there are some which might be hitting it out of the park. Not solely did their gross sales improve, however it shifted their total model picture and positioning within the market – in some situations taking small gamers and making them a predominant participant (see Casper mattresses under). In others, taking an already established model and by intelligent marketing campaign design, getting their viewers to create their content material for them (see Apple under).
So should you’re nonetheless racking your brains for one of the best social media technique, listed here are three nice viral social media campaigns to study from:
CAMPAIGN 1. #ShotOniPhone
Firm: Apple
Social Media Platform: Instagram
Marketing campaign in a Nutshell:
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