We’ve observed a number of forms of content material work nicely for manufacturers on TikTok.
Make the most of Person-Generated Content material (UGC)
First, we see optimistic outcomes from UGC on TikTok. Options like reposting, duets, and stitches make it simple so that you can have interaction with UGC and repurpose it to inform your model’s story. Getting actual customers to speak about your model usually reads as genuine and may improve individuals’s bonds together with your model.
Moreover, individuals like to be acknowledged by manufacturers and be featured on different pages. After all, at all times get permission first when applicable.
UGC ought to in all probability not be used as your whole TikTok technique however is usually a welcome addition to your rotation.
Seize Behind the Scenes
A well-liked content material fashion provides a behind-the-scenes take a look at your model.
If in case you have group members snug on digicam, you’ll be able to have them shoot a day-in-the-life video. In the event you make merchandise, you’ll be able to present a behind-the-scenes of how your merchandise are made. There are numerous issues you are able to do right here and have some enjoyable.
TikTok is a good place to provide extra of an inside look than different platforms.
Create How-To Movies
One other standard class of content material is How-To movies. Individuals love going to TikTok to study new merchandise, expertise, and extra. It’s a nice type of “edutainment,” the place the content material is enjoyable but additionally supplies an academic profit.
For instance, when you’ve got a cooking model or do numerous recipe content material, recipe how-tos and cooking hacks do nicely.
Individuals additionally love seeing product demos, product highlights, and extra.
For instance, a make-up model can exhibit the feel of their product, do some swatches in your arm, present the lip colour on a number of workers, and so forth. Determine a option to present your product in a very enjoyable and interesting method.
Have interaction with Communities
If in case you have hassle brainstorming concepts on your model’s TikTok, flip to related communities. TikTok has turn into a real social hub, so there are communities for all the pieces: GardenTok, BookTok, CardTok, MovieTok. You title an curiosity, and there may be in all probability a nook of TikTok for it.
Discover a option to faucet into these conversations and see what persons are discussing. That may be a strong and extra pure option to discover concrete, useable content material concepts as a substitute of making an attempt to brainstorm issues off the cuff.
Begin Model Challenges
Think about beginning a model problem. A model problem is a chance to have enjoyable together with your followers, make the most of the TikTok neighborhood, and improve model engagement.
There are a number of methods to do a model problem. For instance, you would encourage individuals to duet your video and share their favourite method to make use of your product. You can also make it right into a contest to encourage participation.
Have Enjoyable
This final one isn’t actually a content material class, however you will need to have enjoyable on TikTok. The app provides you a lot freedom and artistic alternative, and your model can take full benefit of that.
For instance, the Duolingo group has numerous enjoyable on TikTok, and their account may be very standard due to it.
So, do not forget that you don’t have to create high-budget, commercial-level movies on your model. Be inventive, make high quality content material, but additionally have enjoyable with it. Do some enjoyable transitions or develop a humorous voiceover fashion.
You might have a lot inventive freedom on TikTok, so lean into it.
What Ought to Manufacturers Keep away from Doing on TikTok?
Don’t Chase Tendencies
As we’ve mentioned above, don’t chase traits or get obsessive about making an attempt to go viral. This may be “cringey” and off-putting. As an alternative, focus in your genuine model voice and what your model brings to the desk.
It’s higher to have 100 high-quality views than to get 10,000 views from individuals who won’t ever purchase.
Comply with Industrial Music Licensing Guidelines
Keep away from utilizing trending audio and music in your branded TikToks for those who don’t have permission from the artists or the platform. This could get you into authorized hassle and isn’t well worth the penalties.
As an alternative, create your individual distinctive sounds or make the most of TikTok’s royalty-free music library for companies. Take the lead: mix royalty-free music with a voiceover to create an authentic sound that folks wish to use, which may turn into a trending audio.
Don’t Blindly Repurpose Content material Throughout Platforms
As an alternative of creating a TikTok technique, some manufacturers take the simple method and attempt to simply repurpose their Instagram Reels and different video content material onto TikTok. Nevertheless, this isn’t superb.
If you wish to be participating on TikTok, creating content material particularly for the platform is finest. Have interaction with the neighborhood on TikTok and create authentic content material round what that neighborhood is speaking about and interacting with.
Additionally, do not forget that the industrial audio library on TikTok and Instagram are completely different, so you’ll be able to’t seamlessly publish movies with licensed sounds from one platform to the subsequent.
Key Takeaways: Tips on how to Create TikTok Content material as a Model
TikTok is a scorching platform with a ton of potential for manufacturers to get into. It supplies a ton of inventive freedom and room to strategically check out some new, authentic issues on your model. When used nicely, it may be a enjoyable and strategic platform that allows you to join together with your neighborhood in a brand new method.
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