At this time I’ve very massive information to share: TopRank Advertising has named a brand new President and CEO of the company, Donna Robinson.
With over 25 years expertise within the advertising and marketing business, Donna has deep company management expertise at high retailers together with space150 and seven years as CEO at Collective Measures.
Donna’s deep experience main substantial company development is a part of an ongoing transformation we’ve had in play this yr that has included a model refresh and new web site, funding in enterprise improvement sources and a plan to broaden service choices that can allow us to offer full service B2B advertising and marketing company options to our purchasers.
For over 22 years TopRank Advertising has supplied built-in content material advertising and marketing options to a powerful group of B2B manufacturers together with Adobe, LinkedIn, Dell and one of many largest telecommunications manufacturers on the earth. Bringing in proficient and skilled management like Donna units the company up for achievement as we proceed to broaden and develop.
As co-founders, Susan Misukanis and I’ll serve in an advisory capability on the company board of administrators and depart the daily operation of TopRank Advertising to Donna and our seasoned management group.
I’m eternally grateful to our group at TopRank Advertising for his or her expertise, dedication and fervour for offering the very best in service and outcomes for our purchasers. I’m additionally extremely grateful to our purchasers who’ve put their belief in our partnership and continued to spend money on our companies yr after yr.
There are additionally an immeasurable variety of folks within the advertising and marketing business and enterprise world that I’m grateful to for supporting me and particularly our company over these previous 22 years.
I’m excited in regards to the subsequent iteration of TopRank Advertising and there will probably be much more alternatives to have interaction and be part of our mission to raise the B2B advertising and marketing business collectively!
“I am excited in regards to the subsequent iteration of TopRank Advertising and there will probably be much more alternatives to have interaction and be part of our mission to raise the B2B advertising and marketing business collectively!” — Lee Odden @LeeOdden Click on To Tweet
For the official press launch, see beneath:
TopRank Advertising Ignites Subsequent Part of Progress, Appoints Advertising Chief Donna Robinson as CEO
FOR IMMEDIATE RELEASE
Minneapolis, Minnesota — September 7, 2023 — At this time marks a pivotal second for B2B advertising and marketing business chief TopRank Advertising as the corporate declares Donna Robinson as its new CEO. Acknowledged as a trailblazer by the Wall Road Journal, The Economist, and Forbes, the corporate is able to gas explosive development with this new management transition.
Robinson will formally step into her new position efficient instantly.
Former CEO of Collective Measures, Robinson brings a seven-year legacy of steering important company development and innovation. Her appointment is poised to safe TopRank Advertising’s place as a cutting-edge pressure in B2B content material, search and influencer advertising and marketing.
Co-Founders Lee Odden and Susan Misukanis are set to transition into advisory roles on the TopRank Advertising Board of Administrators, offering strategic counsel whereas entrusting the day-to-day management to Robinson.
“The appointment of Donna Robinson isn’t only a new chapter for TopRank Advertising; it’s a game-changer for the complete B2B advertising and marketing ecosystem. Donna’s strategic acumen, backed by a confirmed skill to propel company development, equips us with the firepower to scale new heights,” acknowledged Susan Misukanis.
Robinson echoed the optimism for the company’s future, stating, “The transition of management is as a lot an evolution as it’s a revolution. As I step into this new position at TopRank Advertising, my philosophy for 2024 and past is obvious: leaders within the B2B area should embrace adaptability and foresight. The market is just too dynamic for us to remain stagnant. My imaginative and prescient leans on agility, not simply to behave on quick alternatives, however to plan for sustainable success. ‘Realizing When to Develop and Let Go’ just isn’t solely about succession planning but additionally about recognizing when new alignments and instructions can gas long-term development.”
“As I step into this new position at TopRank Advertising, my philosophy for 2024 and past is obvious: leaders within the B2B area should embrace adaptability and foresight.” — Donna Robinson of @TopRank Advertising Click on To Tweet
On his transition, Lee Odden shared, “As a revered thought chief and options supplier to a number of the high B2B manufacturers on the earth, TopRank Advertising’s basis for enlargement has been effectively established. With Donna Robinson as President and CEO, we’re able to speed up that development and create the impression for our purchasers this distinctive group is able to.”
By bringing Robinson on board, TopRank Advertising goals to speed up its development trajectory, significantly specializing in integrating rising applied sciences, strengthening its customer-centric method, and solidifying its repute as a thought chief within the evolving B2B panorama.
For additional particulars please go to toprankmarketing.com.
“With Donna Robinson as President and CEO, we’re able to speed up that development and create the impression for our purchasers this distinctive group is able to.” — Lee Odden @LeeOdden Click on To Tweet
ABOUT TOPRANK MARKETING
TopRank Advertising is a strategic advertising and marketing associate to a number of the world’s high B2B advertising and marketing manufacturers together with Adobe, LinkedIn and DocuSign. The company’s Greatest Reply Content material Advertising options present an built-in mixture of content material, search, social and influencer advertising and marketing that develop model attain, improve buyer engagement and drive new enterprise.
kdrake @ toprankmarketing.com
Lee Odden has been acknowledged as a high B2B Advertising skilled by Forbes, The Economist and the Wall Road Journal. For over 20 years he is labored along with his group at TopRank Advertising to assist elevate the B2B advertising and marketing business by way of inventive advertising and marketing packages that ship extra genuine, experiential and inclusive content material for manufacturers like LinkedIn, Dell and Adobe. Lee is the creator of Optimize and has revealed over 1.4 million phrases on his company’s B2B advertising and marketing weblog. As a trusted advertising and marketing thought chief, he has given practically 300 displays in 20 totally different nations on B2B content material, search and influencer advertising and marketing. When not advertising and marketing, Lee might be working, cooking or touring.
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