I’m thrilled to see the most recent unsolicited mail analysis which exhibits that retailers and entrepreneurs efficiently use postcards to get the phrase out. It’s all the time nice to really feel validated by exterior analysis!
Proper now, as we transfer into This autumn, retailers are gearing up for a really thrilling procuring season. This consists of Black Friday offers and many vacation procuring campaigns. With such excessive site visitors, the fourth quarter is make-or-break for entrepreneurs seeking to maximize model consciousness and drive purchases.
Perhaps the mailbox shouldn’t be the primary place you consider once you’re planning your advertising technique. However don’t pooh-pooh unsolicited mail. New business analysis exhibits retail unsolicited mail remains to be some of the profitable buyer acquisition channels.
Take a look at the statistics
What this exhibits is that 78% of shoppers selected postcards as their most well-liked mail format.
It’s nice that customers love them – since postcards are the quickest and most inexpensive sort of mail to provide. Postcards are additionally accessible in varied sizes and codecs, offering flexibility in your unsolicited mail design and messaging.
This report additionally confirmed that entrepreneurs indicated that they’re prone to take a look at unsolicited mail automation this 12 months. Postcards are an awesome selection for acquisition, continuity, retargeting and retention. These campaigns sometimes are powered by automated packages.
For instance, many companies ship postcards out to new householders each week. Insurance coverage brokers mail to folks turning 65 every month. On-line retailers mail to individuals who dropped their cart day-after-day. These could also be small portions, however the continuity and consistency of an automatic program strikes the response needle method up.
Retail unsolicited mail postcards are eye-catching and an effective way to draw new prospects.
It doesn’t matter in the event you’re asserting a brand new retailer location, selling a sale or working a branding marketing campaign to potential patrons. With postcards, your viewers will instantly see your model and provide and know instantly easy methods to reply.
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