Apple this week revealed new iPad Execs, iPad Airs, a brand new Pencil and Magic Keyboard. However the flashy presentation — which even unveiled upgraded Apple silicon, the M4 chip — I am left feeling like Apple overlooked what its clients actually need.
The brand new 2024 iPad Professional, by all means, appears to be like to be a top quality machine, however one thing felt off on this “Let Unfastened” streamed occasion. Apple received snarled within the incorrect particulars by making merchandise dearer and equipment a complicated compatibility mess. For those who’re retaining rating, the brand new Air is heavier than the Professional, the brand new Pencil has zero backward compatibility, and the brand new Magic Keyboard is just for the brand new iPad Execs. The brand new Professional is the thinnest and costliest iPad ever, however it’s additionally received probably the most highly effective AI chip — so it may possibly cosplay as a MacBook? Maybe Apple’s presentation was aimed extra at Wall Avenue than Primary Avenue.
Watch this: Apple’s iPad Professional Occasion Was a Flop
On this week’s episode of One Extra Factor, embedded above, I clarify all of the methods the Apple occasion missed the mark on this new batch of iPads. It additionally left us cringing from its “Crush!” advert, which Apple has now apologized for hitting the incorrect tone.
However there may be hope for the iPad lineup — and maybe Apple would do properly to recollect a lesson from Steve Jobs and skinny down the product line to return to fundamentals.
#iPad #Occasion #Disappointing
