A lot of the excitement about ChatGPT and different LLM AI chatbots has been their use to question giant units of knowledge discovered on the general public net. Much more attention-grabbing to me, and the place billions are being invested by enterprise capitalists proper now, is how AI works with proprietary content material.
I exploit numerous AI utility to write down my weblog posts like this another effectively. The bottom line is that it’s my content material, not a rehash of public content material. Whereas I exploit AI in numerous methods, right here is my workflow for after I interview any person or after I begin with my very own audio content material such when I’m a visitor on a podcast episode or a speech I delivered. I exploit AI to show the audio right into a weblog submit or a part of a e-book.
Find out how to use AI to make it simpler to create unique content material
Listed here are the steps I usually use when I’ve audio content material that I need to flip right into a weblog submit LinkedIn article, or for a part of a e-book.
1. File audio of your self, a crew member, or a consumer.
Many individuals inform me they don’t like to write down, and it’s powerful for them to create social content material like a written LinkedIn submit. There’s AI for that! File your self speaking about an thought or document you and a consumer having a dialogue. Recording options are constructed into apps you’re in all probability already utilizing like Zoom.
2. Transcribe the audio.
I exploit Otter.ai, though there are numerous AI-powered transcription instruments on the market. Otter.ai takes my audio content material and does an important job making a written transcript. If I’m quoting any person else from an interview, I test it for accuracy, however the high quality is usually excellent.
3. Summarize the transcription.
I exploit ChatGPT, however any LLM chatbot can be utilized to summarize the transcript. I exploit a easy immediate like: “You’ll be writing a weblog submit primarily based on this transcript of an audio interview. To help in growing the weblog submit, please create a abstract of crucial factors mentioned within the interview. Please make every essential level a few paragraph in size.”
4. Craft the article utilizing the abstract as a place to begin.
At this level I copy and paste the abstract from ChatGPT into MS Phrase and write the weblog submit. Usually, the abstract is in the very best order already, so I simply re-write in my voice. What I like about that is the time it saves. I can create a weblog submit in about half the time I often require. If the weblog submit is predicated on an interview, I additionally return to the transcript and discover some quotes from the individual I spoke with to drop into the submit.
5. Use AI to optimize the content material.
I then drop the written weblog submit again into ChatGPT to assist me generate a compelling headline and search engine marketing information like a meta description and key phrases. This step saves a ton of time as a result of I’m not nice at headline writing and I’m uninterested in key phrase evaluation. My immediate is straightforward, one thing like: “You’re a marketer who has written a weblog submit that is able to be revealed. Please recommend a number of compelling headlines for this weblog submit along with search engine marketing optimized meta description and key phrases.”
6. Publish your article.
Contemplate alternative ways to publish what you’ve written. It could possibly be a weblog submit, social media replace, or net web page. You can provide it to a companion for his or her website. And whether it is an interview, the individual you spoke with might need to put it out too.
7. Repurpose, repurpose, repurpose!
As soon as the lengthy type content material is posted, you’ll be able to slice and cube the phrases to create quick type social media posts. I like repackaging content material for the various social venues as a result of the onerous work of authoring is already achieved. I exploit Currently.ai, an utility powered by Neuroscience-Pushed AI to generate dozens of short-form social media posts from my long-form weblog posts. I additionally use it to generate social posts from my e-book chapters. The posts may be scheduled weeks or months into the longer term, so I at all times have recent content material on my feeds.
The bottom line is that this use of AI requires your humanity to work successfully. It must be a partnership. “Somebody who can use Currently.ai to unlock the gold is any person who understands each advertising technique and copywriting,” Kate Bradley Chernis, co-founder and CEO of Currently.ai informed me. “The robotic by itself is chilly. People and robots collectively equal sparkle-darkle.”
Properly stated Kate!
Disclosure: I’m a member of the Currently.ai Board of Administrators. Picture through Currently.ai
#Unique #Content material #Equals #SparkleDarkle
