An interesting peek behind Apple’s HomePod advert | Digital Noch

An interesting peek behind Apple’s HomePod advert | Digital Noch

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Spike Jonze’s advert for the Apple HomePod

The magic trick that doesn’t contain CGI

You may need seen Apple’s advert for the HomePod (above). Whereas it’s longer than typical, I believe it’s value a watch. The premise is straightforward. It’s visually beautiful. It virtually appears like magic, till you realise little or no CGI is used, if in any respect. The behind the scenes runs 7 minutes and goes by means of the entire course of, from casting the actress to the mechanism behind the transferring props.

#fascinating #peek #Apples #HomePod

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