Do You Actually Want a New Web site in 2024? [Endless Customers Podcast S.1 Ep.25] | Digital Noch

About this Episode

There are many causes companies purchase new web sites. Possibly it’s a part of a rebranding effort — or as a result of the brand new CMO claims it’s a necessity. Typically they purchase a brand new web site simply because the outdated web site feels stale. 

In case you’re in one among these boats and are about to name up an company and write an enormous test, decelerate. In keeping with Mary Brown, lead web site strategist right here at IMPACT, many companies spend money on a full web site redesign after they actually don’t must. 

Mary says that conversion charge optimization and strategic enhancements typically yield higher outcomes than full overhauls.

And a easy refresh of images, fonts, and design parts can go an extended option to making your outdated web site really feel new. 

“There are actually two conditions during which our workforce will say, you completely want an internet site proper now,” she says. 

• You possibly can’t replace your web site: If an organization can’t replace its web site by itself — that means it should depend on an company or freelancers to make adjustments — it’s time for a brand new web site. An outdated web site is a legal responsibility, and dealing with outsiders is dear and inefficient. 
• Your web site doesn’t meet technical requirements:  If an internet site doesn’t meet present technological requirements set by engines like google, it will not carry out effectively in search rankings. This consists of issues like web site pace and cell responsiveness. In case your present web site can’t meet these thresholds, a refresh is not going to resolve the issue. 

Crucial factor, says Mary, is to not rush into an internet site redesign. Companies will line up across the block to promote you a web site you don’t want, and it’s simple to finish up with the very same advertising issues after you drop $75K on a shiny new web site.

As an alternative, think twice about what challenges you’re attempting to unravel. Enterprise leaders ought to “attempt to perceive whether or not they have actual urgent the explanation why they want a brand new web site,” says Mary,” or whether or not they’re simply seeing signs of a distinct drawback.”

Though the promise of a brand new web site is thrilling, the very last thing you need is to make a hasty determination you remorse six months later. 

Join with Mary

Mary Brown is the lead web site strategist at IMPACT, and she or he has lent her experience to web site tasks in dozens of industries. 

Get to know Mary

Join with Mary on LinkedIn

Be taught extra about how IMPACT’s workforce delivers the web site your prospects need

Hold Studying